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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

And then, of course, you’ve got a sales team that is, you know, wants to close six figure deals, and they’re often predicated on promising a feature set to specific customers. Saw historically, the sales that were easier to close had the highest acbs had the higher expansion retention. Is it 50 50? So we just.

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What Is a Deal Desk?

Salesforce

You have a complex, high-end prospect, and you know it will take finesse to close the deal. A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. How do you manage it while keeping track of all the moving parts?

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. As a side note, manufacturing experts would be appalled looking at the design of our sales assembly lines.

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Do You Genuinely Care About….”

Partners in Excellence

One of my favorite questions when a seller is talking, with great confidence, about a target close date is, “What happens to them if they don’t make a decision by that date?” We stop thinking of our customers as human beings, instead treating them as widgets we move along the sales assembly line.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. This is so much simpler and more efficient for us.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

.” Sales picks up the process, SDRs call to qualify the opportunity, they hand the lead to an account manager who gets more information, the customer is handed over to a pre-sales person for a demo, then someone else try to close them. Except our assembly line/linear customer engagement model doesn’t reflect how our customers buy.

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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

You are on the front line, making things happen. You initiate the work: securing meetings, creating opportunities with prospects and clients, and closing deals that produce revenue for your company (and income for you). It affords a great deal of freedom along with direct accountability. There is direct reward for your success.

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