article thumbnail

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

article thumbnail

Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. Enter: Project Assembly Line. Building your own assembly line and supercharging your SDR program requires three main steps.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The secret to smarter, faster marketing decisions with AI

Martech

Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upward through approval chains that value positional authority over front-line expertise.

article thumbnail

What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs. Chris Walker , CEO, Refine Labs.

Launch 97
article thumbnail

5 Ways To Increase Sales Online For A Small Business

ClickFunnels

Adam Enfroy launched his blog in January 2019. You can learn more about his Content Assembly Line method here: Build Backlinks to That Content. And launch your funnel! …in Blogging is a great way to increase your traffic because it allows you to generate organic search traffic from Google. Create your first lead magnet.

article thumbnail

Campaign management software: Everything you need to know

Search Engine Land

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. All team members working on a marketing campaign must be organized before, during and after launch to be efficient and informed. Modern marketing campaigns often have many moving parts.

article thumbnail

Partnering: Getting Started with the Agile Marketing Navigator 

Martech

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Instead of the writer and designer working in turn as an assembly line, they’ll partner.