Assembly Line Start-ups Technology 
Martech
JULY 19, 2024
Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. Marketing leaders must consider productivity gains and technology as well as the entire marketing system, including the impact on people, processes and roles.
Martech
MARCH 19, 2025
The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. It means embracing new technologies and methods. Deming believed that quality should be built into the process from the start.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MAY 6, 2025
But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. What’s required is a modernization of marketing and sales that places AI at the center of your people, processes and technology. Hands them to sales for follow-up.
Martech
MAY 5, 2025
They blow up the traditional marketing assembly line, where roles are rigidly defined. Instead of asking an analyst for this data, they self-start to use AI-driven analytics to find the answers on their own. Start every initiative with a clear objective. The messaging or campaign is how you get there.
Partners in Excellence
APRIL 12, 2023
My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. But buyers don’t need to participate in that assembly line, they are learning through other channels, so our assembly lines are underutilized.
Partners in Excellence
NOVEMBER 27, 2018
And, there’s always endless product training (actually most of sales training ends up not being selling skills, but instead product training.). Also, these are the easiest applications of AI/ML technologies. To be fair, the training programs have advanced somewhat in their current implementation, though much of it seems cosmetic.
PandaDoc
OCTOBER 14, 2020
Luckily, technology is our saving grace. It serves to free up time and remove barriers that lead to more efficient and higher-quality work. It sets the business up for its next venture, it helps pinpoint the exact business partners you should be working with, and if done correctly, can help to minimize problems further down the road.
Expert insights. Personalized for you.
131 
Let's personalize your content