Search Engine Land

AUGUST 20, 2024

Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Highlighting audience testimonials of the product in use in different settings and scenarios.

CTR

Veloxy

JULY 29, 2025

Reps should be able to pull up contact details, add meeting notes, or send quick emails while on the go. Sales reps often: Take meetings at client offices Make calls from their car Check in from the road Apps that support GPS , offline access, and mobile data entry are more helpful in these cases.

Product

Martech

SEPTEMBER 20, 2024

To that end, be sure you have the contact information available at all times. Data breaches put a lot of stress on the vendor-client relationship. Notify the correct government entities: Depending on your industry and location, you may need to contact law enforcement, regulators or the State Attorney General. Find it and fix it.

Government

Hubspot

SEPTEMBER 9, 2024

A contact or company may not be an immediate opportunity, but they advocate for your company and its products and services to other companies. A client that has already acquired your company’s products or services are often your best source of revenue, provided they had positive customer experiences. Evangelist.

Territory

Highspot

JULY 13, 2025

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. The good news?

B2B

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” When it comes time to make contact, they already know who you are. They’re potential partners, collaborators, and clients. Source: Gartner ​. Forget cold calling as your only tool.

Closing

Salesforce

NOVEMBER 5, 2024

For example, Einstein AI analyzes past engagement patterns and automatically selects the best time to reach each contact, helping you boost open rates and overall engagement. Isn’t it cool to have everything in one place, from first contact to purchase?

Campaign

Hubspot

NOVEMBER 22, 2024

That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools. A how-to guide for finding your ICP.

Lead generation

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity. Simply put, your team has to be B2B opportunity experts. What is a B2B opportunity expert? Timing is crucial.

B2B

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. There are a limited number of times that you can email a client or prospect before it becomes intrusive.

Closing

Veloxy

FEBRUARY 12, 2025

ZoomInfo - Sales Intelligence My evaluation of sales productivity tools for Veloxy led me to discover ZoomInfo as an outstanding B2B intelligence source. The platform’s rich database with over 70M direct dial phone numbers and 174M verified email addresses helps sales teams find accurate contact data quickly.

Product

Hubspot

SEPTEMBER 30, 2024

Sales representatives should be friendly while interacting with target customers or clients. It will make the target customers or clients comfortable and unwary. Each platform attracts different demographics, so it's crucial to align our presence where potential clients are most active.

Sell

Sales Pop!

MARCH 12, 2025

This builds credibility and makes it more likely to induce a client to choose a source with that level of confidence over the competition. This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions.

Lead generation

Hubspot

OCTOBER 10, 2024

GDPR compliance is a messy process to begin with, but trying to stay ahead of the regulation while B2B cold calling presents a whole other set of problems. Was B2B cold calling still legal? How GDPR Affects B2B Cold Calling With that out of the way, let’s settle the most important thing first. Table of Contents What Is the GDPR?

Cold Call

Adaptive Business Services

APRIL 9, 2025

I have always been a strong believer in doing research prior to engaging with a client or prospect. He provides customized, hands-on guidance to help clients make the most of Nimble CRM, targeting those who have struggled with the platform initially. I hope that you will find this interesting!

Electricity

Salesforce

OCTOBER 22, 2024

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. In B2B sales, needing to win over multiple decision-makers is normal. You’ll need to be prepared to accommodate your clients along the way.

E-commerce

Highspot

AUGUST 10, 2025

As sales enablement content, they help everyone, from customer success to executives, speak the same language to prospective clients about what’s being sold. Sell sheet benefits for B2B sales teams Consider sell sheets as a value-creator both inside your business and out in the field. Should I include pricing on a sell sheet?

Closing

Hubspot

JULY 22, 2025

It’s especially helpful for handling small but time-consuming tasks, like organizing contacts or prioritizing leads. It’s still early-stage in some ways, but Breeze has helped me spend less time toggling between tools and more time actually talking to potential clients. Prioritizes high-potential contacts effectively.

Objectives and Key Results

Highspot

FEBRUARY 20, 2025

77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. For instance, if a manufacturing client significantly reduced production downtime using your software, use this story to share specific data points and the steps they took to achieve that success.

Product

Martech

NOVEMBER 21, 2024

Unlike other internal experts at Qualtrics, we’re less client-focused and more focused on category building — what is experience management and what do people need to know to do it well?” But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. “Product, sales.

Customers

Highspot

JUNE 24, 2025

And when B2B organizations invest in a unified sales enablement platform that offers intuitive AI role-play technology, like Highspot, they can save hours on sales training and development. Our solution streamlines approvals, saving clients up to 10 hours a week. Rep: “That’s exactly where many of our clients see the biggest return.

Objectives and Key Results

Highspot

AUGUST 11, 2025

That’s the level of clarity go-to-market teams like yours need to move fast, fix what’s broken, and scale what wins within your respective sales process so your sales teams can better turn potential customers into high-paying clients. Why is sales intelligence so important for B2B sales success? Highspot Sr.

GTM

Martech

FEBRUARY 7, 2025

In the competitive world of B2B, youre in a race for profitability. Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy. Back it up with a human touch.

B2B

Hubspot

JULY 17, 2025

I also wouldn’t recommend using AI to generate cold emails if you’re contacting a specific person for the first time. Example: Joe Fletcher , a Marketing Consultant at Scaled , recounts contacting a busy CRO where another generic type of cold email wouldn't have prompted a response. Price: Get started for free.

Start-ups

Martech

MAY 2, 2025

Its happening in your business right now, with your customers (especially in B2B SaaS). Take Domo, a $317 million B2B SaaS company with a sales-heavy team. Dig deeper: How to build a B2B brand that delivers lasting value 3 ways marketing can own renewals What can marketing teams do to own contract renewals, other than tracking it?

Contract

Hubspot

MAY 16, 2025

You had to shake hands, make eye contact, and navigate small talk in real time. I contacted my LinkedIn community and asked them to share their biggest networking blunders. A week later, I looked at my LinkedIn inbox dozens of new contacts but barely any replies when I followed up. Heres one I received: No introduction.

Networking

Salesforce

FEBRUARY 3, 2025

Today, all interactions, contact details, preferred services, and transaction histories are stored in customer relationship management platforms (CRMs). This memorable and thoughtful gift successfully engages the point of contact, and they schedule a demo call. The takeaway remains: Stay focused, and keep the momentum going.

Objectives and Key Results

Sales Hacker

MARCH 4, 2025

So we kind of did like a reverse, like a reverse engineering and looked and said, okay, when somebody contacted sales, what were typically the things that they did beforehands that led them to be interested?[00:16:00] And so these are even for B2B companies, influencers on TikTok, on Instagram, YouTube, LinkedIn.

GTM

Iannarino

MARCH 6, 2025

We recognize that most of B2B Sales Training is a rehashing of others work with a small number capable of creating a true paradigm in sales. We recognize that transactional selling is dead in B2B sales. The future is one of consultative , insight-driven sales approaches that create real value for their clients. cta_one]]

Strategize

Hubspot

FEBRUARY 21, 2025

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months.

Clients

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. He founded Smoke Signals, a consultancy that designs and operates signal-based GTM systems for high-ticket B2B companies. AI is everywhere. Revenue leaders are running endless pilots.

GTM

Martech

APRIL 28, 2025

Today’s B2B buyer: Is digitally fluent. Researches extensively before making contact with sales teams. Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z.

Meeting

Sales Hacker

FEBRUARY 11, 2025

If you’d like to reach out, if you’re interested in getting the homeowner’s contact information, let me know, and we can automate this for you basically. And so this, that particular message actually generated more business for me than the client. I need B2B SaaS software now. But who wrote this message?

GTM

Hubspot

FEBRUARY 13, 2025

Builds Strong Customer Relationships The SPICED framework is especially effective for sales in subscription-based models, which are becoming increasingly common as more B2B companies adopt this approach. Given that 76% of B2B buyers expect personalized attention from solution providers, this tailored approach is a must.

Sales

Pointclear

NOVEMBER 8, 2017

In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. Many of the company names had no contact associated with the record. Make sure your team has a prescribed cadence for every program (that includes multiple cycles of contact over a period of time) and that they follow it.

Lead generation

Martech

FEBRUARY 26, 2025

Contact or company lists. Dig deeper: 6 B2B paid media platforms where you can advertise effectively 4. These website actions allow you to create: Conversions : This is great for key form fills and tracking micro-conversions, like clicks on Contact Us buttons that dont lead to form submissions. Conversions (e.g., Retargeting.

Education

Martech

JULY 30, 2025

” However, this feature’s impact is that the business owner can finish projects faster, resulting in happier clients, more return business and a more positive reputation as a provider. ” Dig deeper: How to harness storytelling’s impact in B2B marketing 4. Your competitors offer many of these things, too.

Strategize