Tibor Shanto

DECEMBER 6, 2021

Richard “Rick”Janezic is Chief Sales Officer for StrikeZone Sales Systems, a management consulting and sales productivity improvement company focused on helping executives, investors and boards of small and middle market B2B firms to increase financial strength and valuation.

Healthcare 144

Healthcare Hospitality Management Consulting Manufacturing 144

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Without further ado…. The Breakdown.

B2B 133

B2B Networking Promote B2C 133

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. By Alan Gonsenhauser Principal and Founder of DemandRevenue, LLC.

B2B 110

B2B Cross-sell Education Strategize 110

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. He hosts the CIO In The Know podcast.

Pharmaceutical 125

Pharmaceutical Healthcare B2C Strategize 125

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Accent Technologies

SEPTEMBER 30, 2023

It’s because it’s trained on the details of your company, your products, services—whatever you need. Instead of shuffling through documents, they consult Enterprise ChatGPT. With technology like this, the future looks as promising as I’ve ever seen it. appeared first on Accent Technologies. It’s on another level.

B2B 52

B2B Sales Technology Technology 52

Heinz Marketing

OCTOBER 12, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Without further ado…. Let me know!

B2B 116

B2B A/B testing Territory Technology 116

Lead Fuze

JANUARY 6, 2022

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. The Importance of B2B Storytelling. Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. This trust, in turn, boosts your B2B sales and leads. Technical and Complicated Services.

Technique 105

Technique B2B B2C Contract 105

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Without further ado…. Let me know!

B2B 123

B2B Objectives and Key Results CRM Campaign 123

Outreach

MAY 14, 2019

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. How Are B2B and B2C Sales Different? Sales Process.

B2C 91

B2C B2B E-commerce Real Estate 91

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Transcripts with audio and video links are found right here on the blog on most Mondays.

B2B 101

B2B Entertainment Transportation Pipeline 101

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: Dharmesh (1M followers) X/Twitter: Dharmesh (320K followers) Patrick van Deursen Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency.

CRM 104

CRM B2B Follow-up Consult 104

Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Healthcare 98

Healthcare Consult Follow-up Education 98

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Without further ado….

B2B 72

B2B Objectives and Key Results Contact CRM 72

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow.

Healthcare 101

Healthcare B2B Technology Technology 101

Martech

FEBRUARY 18, 2022

The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Foundry’s new brand strategy and visual identity were created in-house and in collaboration with UK-based consultant Emma Booty.

Retail 112

Retail Technology Technology B2B 112

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. That was around mid-March 2020. Video will be everywhere. No surprise there.

B2B 115

B2B Advertising/ Marketing Negotiate Management Consulting 115

criteria for success

OCTOBER 25, 2022

Mike is the CEO of Green Leads, LLC , a global provider of sales and marketing lead generation services. With extensive experience sales leadership roles, he also works as a fractional C-level consultant. Changes in sales technologies. B2B Decision Labs. B2B Decision Labs. B2B Marketing Exchange.

Lead generation 98

Lead generation Consult B2B Technology 98

Partners in Excellence

FEBRUARY 28, 2024

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. This buying process was particularly nightmarish when bidding for contracts for projects to build a new system for a new service.

Customers 113

Customers Contract Consult Electrical Engineering 113

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is the host of the podcast B2B Marketing and More With Pam Didner. Before that, he founded Demandbase and practically invented the ABM technology category.

X-functional 92

X-functional GTM B2B Technology 92

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer.

Healthcare 84

Healthcare Technology Technology Sports 84

APACSMA

MARCH 8, 2024

Digital commerce is becoming increasingly dominant in the B2B sector, surpassing traditional methods of purchasing. The Gartner data presented indicates a clear preference among B2B buyers for ordering and paying through digital platforms, with a majority of purchases now being conducted through digital commerce channels.

B2B 52

B2B Sales Education Strategize 52

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? Fortunately, we’ve got technology that let’s us stay in touch. We’re not going to talk about generating new leads because we’re fully aware potential B2B buyers have become more cautious and less confident about making investments. What to expect?

B2B 135

B2B Healthcare Hospitality Cross-sell 135

Martech

SEPTEMBER 29, 2022

The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” said Kim Davis, MarTech’s editorial director.

Customers 110

Customers B2B Consult Strategize 110

APACSMA

MARCH 8, 2024

Introduction Supported by research insights from Gartner, APACSMA has observed the shifting preferences of B2B buyers towards seller-free experiences and the increasing reliance on digital channels. This shift not only affects marketing, sales, and customer service but also has a significant impact on sales enablement.

Technology 52

Technology Technology Strategize Sales 52

Heinz Marketing

OCTOBER 13, 2021

It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service.

Objectives and Key Results 122

Objectives and Key Results B2B Technology Technology 122

Partners in Excellence

MAY 15, 2023

” “We have the leading CRM solution on the market…… Our manufacturing technologies are the best solutions available… We are the leading provider of financial services solutions… ” Our content and our selling efforts focus on demonstrating the superiority of our solutions.

Manufacturing 95

Manufacturing Education Trust CRM 95

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making. Moreover, technological advancements continuously redefine industries.

Strategize 114

Strategize Strategic planning Technology Technology 114

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. This redundancy is expensive and inefficient.

Technology 106

Technology Technology Consult Service 106

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

GTM 129

GTM Market share Growth Technology 129

PandaDoc

MAY 9, 2024

Qualified leads meet criteria such as having the budget or buying authority for your product or service. For these services, CLV paints a more accurate picture of daily expected revenue. For example, one study found that the average B2B sales cycle length was roughly 63 days. What role does technology play in sales velocity?

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Score More Sales

FEBRUARY 10, 2014

She is always quick to talk about productivity, and as an advocate for technology tools she’s always looking at outcomes and gains. The post Nine B2B Sales Myths Busted appeared first on Score More Sales. The event was hosted by Docusign, and you can see the whole webinar here. Increase Opportunities. Expand Your Pipeline.

B2B 96

B2B Inside sales Sales Education 96

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. Because of this, sales managers and their teams believe technology is complicating sales cycles, not simplifying them. While your customer engagement is not an ‘app’, it is indeed a ‘service’ and an experience that should be continually improved.

Sales 290

Sales Quota Up-sell B2B 290

Heinz Marketing

OCTOBER 20, 2022

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. For years, B2B organizations have focused on developing content to support their demand generation efforts. They are now proactive and independent in researching technology and services when a need arises.

Consult 121

Consult B2B Follow-up Prospecting 121

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Consultants vs. CMOs. Marketing consultants have their place but are quite different than CMOs. Of course, CMOs can consult on specific needs. Get MarTech! In your inbox.

Non-Profits 125

Non-Profits E-commerce Strategize Consult 125

Heinz Marketing

NOVEMBER 8, 2017

By Brian Hansford , VP of Client Services at Heinz Marketing. The SiriusDecisions TechExchange is the best B2B event I have attended in a long time. ” and “why this specific marketing technology?” SiriusDecisions and Creating the Justification for Technology . Does the Technology Map to Key Goals?

Technology 41

Technology Technology Drivers/motivators Finance 41

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” They said the real effects of technology depend upon how it is wielded.” ” Martech is simply a tool.

Technology 122

Technology Technology Campaign Service 122