SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. Our best hires consistently came from our leadership team’s networks. What is Codeium and Windsurf?

GTM 92

GTM Territory Pipeline Growth 92

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 109

GTM Drivers/motivators Legal Finance 109

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Send it to your network, your mentors, your VC contacts. Engage venture networks (the right way) VC talent teams can be a cheat code (and of course, we’re a little bias). 80% of exec-level jobs never hit job boards.

GTM 96

GTM Construction Referrals Networking 96

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. But, as I like to joke, “A persona doesn’t have a phone number.”

B2B 121

B2B Drivers/motivators CRM Contact 121

Martech

MARCH 26, 2025

Some B2B partners are making that happen at an upcoming webinar. These steps ensure credible data and create a network to amplify your event. On the surface, it looks like just another industry panel. But there’s far more at play here than a generic talk track. Keep the conversation logical, relevant, andabove allhuman.

Launch 119

Launch Promote Campaign Trust 119

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. ELG is a rethinking of the go-to-market force that drives marketing strategy. In your inbox.

Growth 113

Growth B2B Pipeline Presentation 113

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 99

GTM Drivers/motivators Legal Finance 99

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Nine lessons from going multi-product, drawing on examples from both Stripe and Watershed.

GTM 109

GTM Customers Hospitality UX 109

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 114

B2B GTM Objectives and Key Results Sell 114

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . Go-to-Market Strategy. AB Testing. Base Salary.

B2B 105

B2B E-commerce Cold Call Sales 105

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

B2B 127

B2B GTM Technology Technology 127

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 99

GTM Engineering Electricity X-functional 99

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. We draw from our experiences generating qualified sales opportunities for more than 1,000 b2b customers (ranging from seed-stage startups to the biggest global enterprises). ollect the Data.

B2B 105

B2B Lead generation Contact CRM 105

SaaStr

FEBRUARY 25, 2025

Unparalleled Networking Opportunities SaaStr Annual brings together thousands of SaaS, Cloud and AI executives, founders, VCs, and industry leaders under one roof across our 40+ acre campus, May 13-15 in SF Bay! VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

Pitch 76

Pitch Strategize B2B Strategic planning 76

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B

GTM 116

GTM Pipeline B2B Go To Market 116

SaaStr

JUNE 4, 2025

The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge.

CRM 97

CRM Follow-up Pipeline Territory 97

Martech

SEPTEMBER 9, 2022

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. As we reported yesterday , the network is seeing some nine million monthly downloads. The network effect.

CRM 116

CRM Networking Niche B2B 116

Sales Hacker

JUNE 14, 2021

They start worrying about how many touchpoints are sales and marketing hitting. How much are we expanding our LinkedIn networks with target accounts? Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”.

GTM 107

GTM E-commerce B2B Profit margin 107

SaaStr

MARCH 18, 2025

The incumbent advantage: Distribution networks and vast data resources give established players a significant edge. Going head-to-head with a system of record simply because you’re “the AI-powered version” is often a losing strategy. For new categories, thorough market research is essential.

Growth 71

Growth Government Customers Healthcare 71

SaaStr

JUNE 6, 2024

“Doubling Down” is a new SaaStr series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. One highlight is Chain, a company I invested in at Visa that ended up working with us to create an entirely new product line now known as Visa B2B Connect.

Pharmaceutical 114

Pharmaceutical B2B Strategize Networking 114

Heinz Marketing

DECEMBER 9, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Without further ado…. Today’s post is about Sales Intelligence platforms/tools.

B2B 78

B2B Objectives and Key Results Contact Sales 78

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

GTM 82

GTM Customers Construction X-functional 82

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. Marketing is playing a larger, more proactive role in the buying-selling process.

GTM 123

GTM B2B Drivers/motivators Strategic planning 123

Sales Hacker

APRIL 30, 2024

Eric also serves as a limited partner at the GTMfund investor network as well as an advisory board member at Sales Assembly. 34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now.

GTM 118

GTM Customers Contract Go To Market 118

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum. The tracks are laid.

GTM 119

GTM Growth Campaign B2B 119

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Heinz Marketing

NOVEMBER 8, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. Amplify content through extended networks such as SMEs, fans, contributors, etc. Strategist of Revenate Marketing.

B2B 62

B2B Contact Education Consult 62

Heinz Marketing

JUNE 21, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we’re talking to some of the best and brightest minds in B2B sales and marketing and today’s absolutely no different. My background is B2B Tech.

Pipeline 98

Pipeline Start-ups Go To Market Education 98

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Subscribe now That’s it, that’s all.

GTM 120

GTM Growth Referrals Cross-sell 120

Heinz Marketing

APRIL 27, 2022

The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. Personal branding is also imperative in separating yourself from the individuals you work for or with and particularly in B2B marketing. .

Niche 118

Niche Networking Promote Presentation 118

Partners in Excellence

JUNE 12, 2015

All the talk in B2C and B2B these days is “omnichannel.” We’re just seeing and starting to address the implications of omnichannel in the B2B world. The rules our changing, where B2B customers primarily engaged through a single channel, they are now engaging through multiple channels. What are your thoughts?

Manufacturing 98

Manufacturing B2C Commission Inside sales 98

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 32

Go To Market Launch B2B Contact 32

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Trying to exist to make that easier.

GTM 69

GTM Legal Contract Go To Market 69

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 134

GTM Market share Growth Technology 134

Heinz Marketing

APRIL 21, 2022

Do they have the right expertise, networks, and approach to help win new customers, keep them happy, and make them long-term advocates of your brand? The post Top 8 Questions to Quickly Evaluate a Fractional CMO appeared first on Heinz Marketing. 4) Is this interim CMO candidate a strong cultural fit? 5) Can they help close sales?

Strategize 111

Strategize Networking Growth B2B 111

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are.

Pipeline 114

Pipeline B2B Sales Objectives and Key Results 114

Heinz Marketing

MARCH 5, 2020

By Matt Heinz , President & Founder of Heinz Marketing. The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Is nature accelerating a trend that been a long time coming?

Pipeline 108

Pipeline Presentation Networking B2B 108