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Report: LinkedIn’s AI ad tool to launch globally this fall

Search Engine Land

By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. Some agencies report limitations in targeting options, particularly for niche B2B audiences. Still in beta.

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How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. In B2B sales randomness is the enemy of effectiveness.

B2B
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Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B
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Peak PPC season is coming: 5 tests to run now

Search Engine Land

In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform.

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4 Reddit ad formats you need to know

Search Engine Land

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This compatibility makes launching and testing on Reddit easier. Example of a free-form ad Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers Get the newsletter search marketers rely on. Business email address Sign me up!

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Social media and influencers: 2025 predictions

Martech

As a result, more brands will launch full-funnel strategies through influencers in the coming year. In 2025, successful B2B companies will embed themselves within influencers and thought leaders comment sections to spark conversations and gain visibility among niche, highly relevant audiences.

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The Redpoint Ventures Playbook: How Top VCs Are Really Investing in AI Applications (And What It Means for Your SaaS Strategy)

SaaStr

The Redpoint Playbook: How Top VCs Are Really Investing in AI Applications (And What It Means for Your SaaS Strategy) From SaaStr AI Wednesday with Jacob Efron, Managing Director at Redpoint Ventures If you’re building in B2B today and haven’t figured out your AI strategy, you’re likely falling behind.