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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. The industry is constantly evolving, with new trends and technology emerging at a rapid pace. What is Strategic Planning? Why is it Important?

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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics? Tools and Technologies for Metrics Tracking and Analysis For robust metrics tracking and analysis in content marketing, a suite of specialized tools is essential.

B2B 64
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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s technological advancements, shifts in consumer preferences, or regulatory changes, comprehending these trends allows companies to adapt their offerings proactively. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

Utilize AI for In-Depth Analysis: Employ AI for complex data analysis, allowing human workers to engage more in decision-making and strategic planning based on insights provided by AI. This partnership can lead to more informed and nuanced business strategies. He has spoken to over 200,000 people on stages across five continents.

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The Monday Morning Breakfast For Champions Podcast – Episode 44 – Christian Maurer

Tibor Shanto

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

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AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing

Closing Bigger

Enhance Skills: Focus on developing skills that AI cannot replicate easily, such as creative thinking, strategic planning, and emotional intelligence. About Shane Gibson Keynote AI Speaker on Sales Shane Gibson is an international keynote speaker, author and trainer focused on B2B Sales, Social Selling, and AI Sales Technology.