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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. The industry is constantly evolving, with new trends and technology emerging at a rapid pace. What is Strategic Planning? Why is it Important?

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. This partnership can lead to more informed and nuanced business strategies. Joining me is Nick Usborne from BeMoreHuman.ai.

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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics? Tools and Technologies for Metrics Tracking and Analysis For robust metrics tracking and analysis in content marketing, a suite of specialized tools is essential.

B2B 63
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The Monday Morning Breakfast For Champions Podcast – Episode 44 – Christian Maurer

Tibor Shanto

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

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Leveraging AI-Driven Content Gap Analysis for Growth

Lead Fuze

That’s how AI technology feels when it comes to strategizing your content. This innovative approach leverages artificial intelligence technology to streamline the process of identifying gaps in a business’s existing content strategy. The secret lies in a powerful tool called AI-driven content gap analysis.

Growth 52
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The state of intent data in 2023 and beyond

Martech

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. ” Dig deeper: Using intent as a unit of B2B campaign measurement.

GTM 123