Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customers 118

Customers A/B testing B2C Cross-sell 118

Iannarino

MARCH 15, 2023

The different types of sales include B2C (business to consumer), B2G (business to government), and B2B (business to business). million sales and related occupations in the United States, including both B2B and B2C sales roles. According to the Bureau of Labor Statistics, as of May 2020, there were approximately 14.2

B2B 278

B2B Technique B2C Government 278

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Salesforce

MAY 29, 2025

Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios. Earlier this year, we launched CRMArena to help evaluate LLM agents on basic B2C customer service tasks. What is CRMArena-Pro? It laid a strong foundation for single-turn business interactions.

B2C 95

B2C CRM B2B Negotiate 95

Iannarino

MARCH 12, 2023

Some salespeople sell to consumers (B2C), while others sell to government entities (B2G). There are several types of sales. In B2B Sales , the customers are other businesses. All types share the common need to help the client acquire better results or buy something they need. But each type has a different ideal customer.

B2B 286

B2B B2C Government Sales 286

Iannarino

AUGUST 6, 2022

This term differentiates this type of sales from B2C sales (business-to-consumer) and B2G (business-to-government). The best way to answer the question "What is B2B sales?" is to compare it to other types of sales. The term "B2B sales" means a business is selling to another business. Here are some factors that make B2B Different:

B2B 284

B2B B2C Government Sales 284

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 114

B2C B2B 114

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Assembly Line 117

Assembly Line Contract B2C B2B 117

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

B2B 136

B2B X-functional Cross-sell B2C 136

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. The goal is building funnels, so partnering with the right platform to create, manage, and optimize your funnels matters.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2B 122

B2B B2C Entertainment Niche 122

Hubspot

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers? B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Table of Contents What Is a B2B Buyer?

B2B 81

B2B B2C Tradeshows Contract 81

Martech

NOVEMBER 13, 2024

This schism will likely continue to play out in 2025, with some B2B revenue leaders predicting more B2C marketing tactics and leaders to be hired in the B2B sector over time. Against this backdrop are lead gen providers like DemandScience that rely heavily on performance marketing budgets.

B2B 122

B2B B2C Lead generation Prospecting 122

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. This collaboration combines Meltwater’s social listening with Blackbird.AI’s narrative intelligence, allowing clients to proactively address reputational threats and make data-driven decisions.

Click Through Rate 114

Click Through Rate B2C Sports Launch 114

Iannarino

SEPTEMBER 5, 2022

A B2C salesperson is going to reach out to customers by phone, mail, or door-to-door. Different types of sales require different approaches. A salesperson who sells to the government (B2G) is going to need to make sure they are on every list to ensure they receive a request for a proposal (RFP).

B2B 225

B2B Prospecting B2C Government 225

Understanding the Sales Force

NOVEMBER 10, 2024

Here are ten reasons why I could be an imposter: I stand tall but I’m actually just 5′ 6″ I’m a white collar professional yet I never wear a jacket or tie I have helped B2B sales teams for nearly 40 years but prior to that I sold only B2C I invented and perfected the OMG sales assessments but once I chose to hire a salesperson (..)

Consult 139

Consult Cold Call B2C Sales 139

Hubspot

OCTOBER 17, 2024

Regions Telemarketing Etiquette Every Salesperson Should Know B2B vs. B2C Cold Calling Best Practices Stay Compliant, Stay Successful Is cold calling illegal? B2B vs. B2C Cold Calling Best Practices Clearly, cold calling has indeed changed a lot over the years. B2C cold calling, the rules for each are quite different.

Cold Call 72

Cold Call Legal Territory B2C 72

Salesforce

DECEMBER 23, 2024

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. For example, B2C brands might promote their products on social media platforms.

B2C 98

B2C Government Manufacturing Retail 98

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. YouTube is more than a playground for B2C brands YouTube is a smart, scalable channel for B2B brands ready to meet their audience where they already spend time. That’s a missed opportunity.

B2B 115

B2B B2C Niche Education 115

Martech

MAY 7, 2025

Two major shifts in martech composability Martech stack design is undergoing two significant composability shifts one in B2B and another in B2C/B2B2C each redefining what sits at the center of MOps. Shift 2: B2C and B2B2C stacks rebalance their center Customer data platforms (CDPs) lost their lead, dropping from 26.9%

B2C 80

B2C CRM B2B Engineering 80

Hubspot

JULY 31, 2024

B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. Namely, checkout problems.

B2B 83

B2B E-commerce Real Estate B2C 83

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. Canada and Germany with more than 1,500 employees.

A/B testing 125

A/B testing B2C Campaign B2B 125

SaaStr

DECEMBER 16, 2024

It’s really a B2C playbook for B2B executives though. If you know Marketo / HubSpot cold and love running highly segmented campaigns, this could be your role. A lot of variable comp potential. If you are truly great at email++, come get paid to run the playbook at scale here. With relatively big revenue targets.

B2C 102

B2C Campaign B2B Engineering 102

Heinz Marketing

MAY 15, 2025

What is the difference between a B2B and a B2C buyer persona? B2C personas focus on individual consumers making personal purchase decisions, driven by lifestyle, emotion, and convenience. Personas are typically tied to the ICP and represent roles across the buying committee.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. We are only at the beginning of the wave of AI solutions. As a result, we know we will see more AI applications aimed at B2B marketers.

B2C 126

B2C Launch Gaming B2B 126

Martech

MAY 23, 2025

B2C: 8% B2B: 15% Why we care. Siege Media analyzed six months of Google Search Console data from 50 national websites (28 B2B, 22 B2C). But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. As the report put it: The sky isnt falling.

B2C 90

B2C Click Through Rate B2B Process 90

Martech

APRIL 2, 2025

ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses. Semrush Persona Builder : Originally an SEO and keyword research tool, Semrush now offers a Persona Builder with 3-4 templates you can customize to fit your specific needs.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

SaaStr

OCTOBER 25, 2024

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8: You get a base number of minutes for a particular price.

Go To Market 132

Go To Market Quota GTM Price 132

Martech

JULY 19, 2024

That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. . “A similar sort of model,” said Downing, “but within that, once the employer chooses Principal, their employees all become customers of Principal.

B2C 111

B2C Government Represent Consult 111

Martech

SEPTEMBER 11, 2024

Many B2C and subscription companies already do this well. Short-term and targeted email series (3-8 messages) are very powerful for customers, as they can nurture upselling or higher engagement after a customer service interaction or a content download event. Personalized communication. Lead scoring. A/B testing.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Search Engine Land

JULY 18, 2024

Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI. Images and video Custom images help to bring content to life and support the story you are trying to create. Consider adding any of the following to your article: Custom graphics. Visuals can convey the main points of the story.

B2C 107

B2C B2B Technique Represent 107

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Martech

JULY 26, 2024

B2C, B2B and B2B2C). We have conducted hundreds of data experiments with our team of data scientists using our martech data warehouse, which contains 14,106 customer technology tools and data from 1,356 global, real-life, cross-industry customer technology stacks and 4,758 requirements. Martech is used differently by business models (e.g.,

Pharmaceutical 117

Pharmaceutical CRM B2C Technology 117

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report.

Customers 116

Customers B2C Drivers/motivators Territory 116

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Government 114

Government Technology Technology B2C 114

Martech

NOVEMBER 21, 2024

But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. Dig deeper: Oracle aims to automate the complete customer service lifecycle The holistic experience When asked, Oracle, like Zendesk, will agree that the customer experience is not reducible to the service experience.

Customers 144

Customers B2C Service Clients 144

Salesforce

MAY 5, 2025

Attend these roadmap sessions to go deep into B2C Commerce , B2B Commerce , Order Management and Salesforce Payments. Roundtable: Composable Commerce Insights from B2C Customers Join us at CNX25 Participate in career-changing sessions, workshops, roundtables, and more this June in Chicago at Salesforce Connections 2025.

B2C 69

B2C Networking B2B Education 69