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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 102
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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce

Case in point: Einstein-driven AI product recommendations make up 4%-26% of revenue, and increase average order value (AOV) by up to 10%. They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations.

Retail 98
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7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese

SaaStr

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. Teams end up spending more time working through the process than they do actually communicating with customers.

Campaign 102
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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls.

Campaign 107
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How to Build a Beloved Product Without Email Marketing

ConversionXL

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. Our open rate was great, at 37%, with a 7% click through rate.

Product 151
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What to do if customers aren’t receiving your confirmation emails

Martech

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. The first step to ensure delivery is to follow basic email good practices: Use a reputable email service provider. Ask for a secondary email or phone number and send the confirmation there or follow up later.

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8 Tips for Salespeople When Email Prospecting

CloserIQ

That said, would it surprise you to learn that prospecting is considered the biggest challenge by 42% of salespeople , followed by closing (36%) and qualifying leads (22%)? The great thing about email prospecting is the ease with which you can scale up your efforts by using a template. Follow up, follow up, follow up.