Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 97

B2C CRM B2B E-commerce 97

Martech

AUGUST 13, 2024

State privacy laws now emphasize accountability, requiring businesses to ensure partners handle personal information lawfully, with mandatory audit provisions in contracts,” said Michael Hahn, EVP, general counsel, IAB and IAB Tech Lab, in a release. And that’s where a solution for all these parties comes in.

Contract 121

Contract Launch Campaign Meeting 121

Martech

APRIL 17, 2025

Organizations can strengthen contract renewal and service expansion propositions by linking desired value with actual outcomes. Connecting proposed value to realized value Tracking and measuring the value customers derive after purchase is crucial for demonstrating a product’s impact.

B2B 113

B2B Growth Customers Drivers/motivators 113

Veloxy

NOVEMBER 15, 2022

Businesses that implement advanced ABSD strategies stand to see a range of benefits, including but not limited to: A 171% increase in the average annual contract value from each account. Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. want shorter, faster sales cycles?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

NOVEMBER 19, 2024

Ban exclusive search contracts. Separate Android from Search and Google Play (without requiring the sale of Android). Expand advertiser control and transparency. Restrict Google’s AI content usage. Between the lines. Dig deeper: Google blasts DOJ’s ‘radical’ proposed breakup plan The other side.

Cross-sell 78

Cross-sell Legal Contract Sales 78

SaaStr

JANUARY 11, 2024

But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. Churn is so high in most B2C and B2B2C they have no choice but to obsess on improving their value proposition constantly. But far from all.

Product 127

Product Growth B2C B2B 127

SaaStr

FEBRUARY 28, 2022

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Apologies for the caps, but be careful taking advice from B2C and SMB folks. Q: Where do you draw the line when companies ask for customization for a SaaS product? I feel this is perhaps the point founders get the worst advice of all.

B2C 113

B2C Customers Contract Gaming 113

Sales Pop!

APRIL 11, 2024

To work the issue, let’s consider a B2C example that is familiar to us all. And clearly, this B2C hotel example highlights something that doesn’t work. The contract is signed. And certainly you can make a case that it’s very important to all clients. But it’s not the only element that determines client satisfaction.

B2C 130

B2C Clients Contract Account management 130

SaaStr

FEBRUARY 27, 2021

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. It has to be a 1+ year contract. . — Jason BeKind Lemkin (@jasonlk) February 26, 2021. “Custom” features … I feel this is perhaps the point founders get the most conflicting advice of all on. Trust me.

Customers 118

Customers Contract B2C Gaming 118

SaaStr

OCTOBER 22, 2021

Our friends over in B2C talk a lot about viral coefficients. Adobe Sign and DocuSign and similar esignature apps are somewhat collaborative, in that when I send you a contract to sign, it goes from one org to another. Yes, your first customers will refer you to others, get you more leads. Absolutely. It will work. convert to paid.

B2C 117

B2C Contract Strategize Gaming 117

Martech

MARCH 7, 2025

Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” ” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Email: Business email address Sign me up!

Negotiate 119

Negotiate Contract Campaign Strategize 119

SaaStr

DECEMBER 16, 2021

So here’s a quick reminder on how to calculate these numbers: GRR = (ARR at the Start of Year – Churn – Contractions) / ARR at the Start of Year. NRR = (ARR at the Start of Year + Expansions – Churn – Contractions) / ARR at the Start of Year. Says Peacock, “We talked about this being the age of the customer.

Growth 108

Growth B2C Contract Price 108

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options.

Service 69

Service Customers Cross-sell Contact 69

Sales Hacker

NOVEMBER 10, 2023

Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Whether your company is B2B or B2C, catalyzing your customers’ passion helps inform your roadmap, boost your brand, attract new customers, and accelerate their time to decision. Big things ahead.

Intrinsic 119

Intrinsic GTM Customers Contract 119

Heinz Marketing

OCTOBER 2, 2022

Are they B2B or B2C focused? Contracted data sources like Dun & Bradstreet. Are they risk averse? The list goes on. Rev has over 500 data points to measure by, adding to how they’re able to distinguish between a good prospect and a bad one. Proprietary data.

B2C 119

B2C Pipeline Contract CRM 119

Lead Fuze

JANUARY 6, 2022

Unlike B2C businesses that enjoy short sales cycles, B2B suffers from long and complex sales cycles. The conversion rate for B2B is relatively low as compared to B2C–between 2.23 This is a B2C example but it points to the power of storytelling. Use contractions like ‘I’ll’ instead of ‘I will’ or ‘I’m’ instead of ‘I am’.

Technique 105

Technique B2B B2C Sales 105

SaaStr

AUGUST 5, 2021

If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with a decent sense of precision what % of first year ACV (annual contract value) you are going to spend on sales. In B2C, there are. There are lots of high-volume programs in B2C. 43923492 to acquire $1.00

B2C 133

B2C Commission Contract B2B 133

Hubspot

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2B 101

B2B B2C E-commerce Entertainment 101

SaaStr

MAY 25, 2020

In your contracts. “Pacakage in extras, all users, projects, features into the price and reduce any hidden costs in contracts. “E contract” — Julie Grieve, CEO CritonHQ. The B2C experience in. . “We added slack for customer support and on boarding” — Adam Livesay, founder, Elevat.

Closing 137

Closing Process Contract Price 137

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. Yes, accounting will keep recognizing the revenue on an annual contract. Folks churn out of their Verizon plan, their Netflix subscription, etc. the dynamics are similar.

B2C 145

B2C Finance Contract Customers 145

Martech

NOVEMBER 21, 2024

Last week, short-seller Culper Research issued a report alleging the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growth, but raising round tripping concerns.”

Contract 86

Contract Price Up-sell Growth 86

Sales Hacker

MARCH 16, 2020

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. As I mentioned earlier, B2B buyers want a more B2C experience, and what better way to provide this than on social media? I just sent the contract over via DocuSign. Buyers have become very good at ignoring this approach.

Follow-up 125

Follow-up B2C Cold Call SQL 125

PandaDoc

AUGUST 29, 2022

An average deal negotiation process typically consists of these steps: Submission of a proposal Promotion to the shortlist Becoming a preferred vendor Scope approval Quote sending Contract sending Contract signing. And the higher your annual contract value, the longer your average sales cycle. Contract sending.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Martech

APRIL 17, 2025

Google illegally tied its publisher ad server and ad exchange together through contracts and technical integration. Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchange markets.

Government 89

Government Contract Up-sell Technology 89

Martech

OCTOBER 11, 2021

Customer success is more a notion that you’re not going to lose your customer just at that point of the contract; you can lose them at any point, because there’s more ability to move to different vendors. “Success managers, as we call them, are assigned to a customer from the moment they sign the contract.

Customers 116

Customers Account management Real Estate Contract 116

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. An annual contract is required.

E-commerce 130

E-commerce Tradeshows CRM Campaign 130

SaaStr

OCTOBER 2, 2019

"Churn" is a term we borrowed from our B2C friends. Don’t force folks into multi-year contracts they don’t want. Let folks out of contracts if they aren’t using your product. Maybe in 2019, Every SaaS Contract Should Have An Automatic Out Clause. Don’t force inorganic renewals.

Customers 92

Customers Contract B2C Referrals 92

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Healthcare 111

Healthcare B2B Hospitality Education 111

SaaStr

FEBRUARY 28, 2019

You may not see it if you are doing annual contracts, and if it takes customers a lot of work to leave your service. But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. Price increases on existing customers always lead to churn.

Price 109

Price Customers Referrals B2C 109

Sales Hacker

JULY 15, 2021

Brands using the strategy see a massive 171% hike in average annual contract value. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. After you get a fat account to sign a contract, it doesn’t end there. Annual contract value (ACV) figures. Account reach.

Objectives and Key Results 114

Objectives and Key Results Profit margin Contract Campaign 114

Outreach

AUGUST 20, 2019

Purchases, contracts, or subscriptions depend on multiple decision makers, usually in excess of six business leaders with different priorities, inhibitions, and personalities. Sales cycles (from initial contact to contract signing) take longer to complete, sometimes involving more than 12 months of strategic nurturing.

Closing 70

Closing Contract B2C Negotiate 70

Martech

JANUARY 17, 2024

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. The incumbent IT team had signed a two-year contract for Marketing Cloud. This process continues throughout the implementation and pays off after the kickoff. This doesn’t mean a smooth implementation is guaranteed.

Appointment 117

Appointment Contract Technology Technology 117

Martech

APRIL 9, 2025

Ensure your contract includes escape clauses, reputational risk assessments and even crisis comms prep. What if their image no longer fits your brand or worse, hurts it? Just ask the U.S. Army, which pulled a high-profile campaign featuring actor Jonathan Majors after legal troubles emerged. Hope for the best, plan for the mess.

Niche 99

Niche A/B testing Campaign Entertainment 99

Martech

NOVEMBER 2, 2023

Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18.

Legal 131

Legal Contract Service Sell 131

Hubspot

APRIL 17, 2013

Think about it: A new client would come on board having never met me or some of the key players on the team, but rarely if ever would the client ask to talk to any of us before signing a contract. An agency that works with primarily B2C customers probably won’t be a good fit for my B2B business. for at least a year.

Contract 78

Contract Trust Clients Consult 78

Sales Hacker

JUNE 24, 2019

Indicators of success in the B2C food space. With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. Indicators of success in the B2C food space. What You’ll Learn. What EAT Club is. What success looks like for a customer.

B2C 76

B2C Contract Up-sell Account management 76

Hubspot

MAY 20, 2013

4) B2B companies are early to embrace inbound marketing -- 65% implemented inbound practices in 2013, while just 46% of B2C companies report doing inbound marketing. 38% of B2B companies completely integrate inbound compared to just 27% of B2C companies. 79) The average B2C website conversion rate is 8%. Tweet This Stat.

B2C 78

B2C B2B Lead generation Technology 78