Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service 69

Service Customers Cross-sell Contact 69

Martech

NOVEMBER 19, 2024

Key proposals : Force Google to sell Chrome browser. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Email: Business email address Sign me up! Separate Android from Search and Google Play (without requiring the sale of Android). Processing.

Cross-sell 78

Cross-sell Legal Contract Sales 78

Heinz Marketing

MARCH 10, 2021

As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly. How quickly does your team respond to the inquiry up to the closed deal and beyond?

B2B 138

B2B Cross-sell Retail Healthcare 138

Martech

JANUARY 14, 2025

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. Dig deeper: 5 essential priorities for marketers in 2025 Email: Business email address Sign me up! Processing.

Negotiate 131

Negotiate Advertising/ Marketing Cross-sell Technology 131

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Sales Pop!

JANUARY 5, 2023

An example I’ve brought up in the past is the firefighter, who has the meaning of saving lives and property. And much of journalism, a field that once had a great deal of meaning, seems to have wholly lost its search for objective truth in the quest to sell advertising. Professional Meaning. What does meaning do for a profession?

Pipeline 227

Pipeline CRM Intrinsic Networking 227

Partners in Excellence

JANUARY 5, 2013

Matt Heinz came up with a very provocative idea. ” First, look at different types of selling. It was a B2C environment (also, B2 Retailer). I asked him, “Jerry, why did you hire us, we don’t know anything about B2C? I asked him, “Jerry, why did you hire us, we don’t know anything about B2C?”

B2C 115

B2C Cross-sell Sales Manufacturing 115

Martech

OCTOBER 16, 2023

The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases.

Cross-sell 137

Cross-sell Retail B2C Strategize 137

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Cross-selling : Offering customers related or complementary products.

B2B 135

B2B Cross-sell Pharmaceutical Account management 135

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. Email: Business email address Sign me up! Processing.

Customers 128

Customers Government Healthcare Hospitality 128

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. The power of selling will never move away from human interaction.

Sales 223

Sales Non-Profits CRM Pipeline 223

Sales Hacker

DECEMBER 14, 2022

Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” And the numbers back it up. Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available.

Meeting 118

Meeting Cross-sell Technique Education 118

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

B2C 119

B2C Pipeline SQL Strategize 119

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

E-commerce 125

E-commerce B2C Manufacturing Hospitality 125

Sales Hacker

JULY 16, 2020

By understanding this macro trend you can set yourself, and your company, up for amazing long-term outcomes. And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. Those that manage partnerships are in a good position.”. I would know.

Pipeline 121

Pipeline E-commerce Cross-sell Referrals 121

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Outside of B2C, you probably need one. Educating your own sales force on how to sell 2 products at the same time is hard enough. Hubspot is 40%+ through channel.

Launch 105

Launch Product CRM Cross-sell 105

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Even if you set it up today and start gathering data and running tests, you’ll have three months of learning with a few weeks of holiday high tide to spare. Improving for 2024.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Sales Hacker

JUNE 26, 2020

Here are a few of the questions our teams came up with. For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. We tagged leads, so it was clear whether we needed to up-sell or cross-sell, and we knew who needed more attention and marketing enablements.

Referrals 132

Referrals CTR CRM Cross-sell 132

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Salesforce

FEBRUARY 15, 2023

We caught up with Khadijah Robinson, CEO of Empower Global , a digital community for Black-owned brands, to get her take on social commerce in 2023. A marketplace also means you can quickly expand your product catalog, cross- and up-selling products that were once outside the scope of your offerings. Sign up today

Cross-sell 98

Cross-sell B2C Entertainment Start-ups 98

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. How Salespeople Build Rapport When Selling. UK, Japan, Canada, Australia, France, and Germany.

Cross-sell 69

Cross-sell B2C Sales CRM 69

ConversionXL

OCTOBER 16, 2022

One month later, sales are up by $38,500, and the business owner deems the campaign a success. It followed up post-conversion to ensure buyers were happy, improving the overall customer experience to generate repeat business and brand advocacy. That’s up to you, but keep it consistent for all your calculations moving forward.

Customers 129

Customers Retail Cross-sell Follow-up 129

Miller Heiman Group

MARCH 6, 2020

With more than 70% of sales revenues generated by existing customers , sales leaders benefit from thinking beyond the first signature to understanding how customer experience strategy assists in upselling, cross-selling and building stronger customer relationships. The Impact of a Bad Customer Experience.

Customers 76

Customers Cross-sell B2C B2B 76

Salesforce

APRIL 4, 2025

Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand. This often means lots of cross-functional collaboration. We all know that selling more to existing customers is one of the keys to profitability and ROI.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

B2B 100

B2B Teamwork Referrals Cross-sell 100

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. Suppose your product is selling in multiple countries. Here, the sign-up and click-through rate is 10%. For example, HubSpot Academy wanted to increase its sign-up rate.

Customers 135

Customers Price Cross-sell Strategize 135

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. With freemium, it’s relevant only if a company bumps up against a freemium limit and must upgrade to premium or migrate to another product. Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard.

Customers 119

Customers Cross-sell Referrals Networking 119

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Martech

OCTOBER 12, 2023

Enterprises spend years building up a lot of data around customers, but not necessarily about customers. Then, you need to sort out your enterprise customer data model, especially if you have anything more complex than a simple B2C model (think B2B, B2B2C, B2C2B). Customer data debt (CDD) is surprisingly similar.

Customers 128

Customers Objectives and Key Results Cross-sell B2C 128

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell 69

Cross-sell B2C Sales Represent 69

ConversionXL

NOVEMBER 6, 2015

They decided to optimize this section of their page for “Increase Your Conversion Rate Today” clicks… During the first two days, the results were very up and down. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. lift with 99.6%

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Martech

MAY 24, 2023

I wound up in a private equity firm because they would give me health insurance and one thing led to another and they offered me a full-time job as a marketing associate. The classes and the coursework didn’t light me up. ” So I spent my first two years cleaning up and course-correcting. Q: In marketing?

Transportation 109

Transportation Cross-sell B2C Drivers/motivators 109

Sales Hacker

NOVEMBER 22, 2019

We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication. These issues are not likely to change any time soon, and right now account-based selling is one of the best tools to combat them. Use social media.

Lead generation 131

Lead generation Sales B2B Cross-sell 131

ConversionXL

NOVEMBER 15, 2016

But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people? Aligning your goals first sets you up for the rest of the approach, and in SaaS that’s especially important.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Even worse, this creates a disconnect between the front office and back office.

CRM 85

CRM B2C Commission Cross-sell 85

Hubspot

NOVEMBER 4, 2015

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people you’re selling your efforts short. Mix it up with blog posts, Facebook images, podcasts, Tweets, email copy, photos, videos, infographics, etc. Don’t stop until you cross the finish line in 2016.

Promote 78

Promote Campaign Cross-sell Networking 78