Martech

JUNE 11, 2025

Each mission has its own motivations and emotional triggers. Thus, a Valentine’s discount code speaks to very different motives than an International Women’s Day activation. This diversity in approaches, motivations, audiences and moments gives you more opportunities to connect authentically with customers on a mission.

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Martech

FEBRUARY 7, 2025

CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. Most leaders now see CX as a revenue driver (79%) rather than a cost center (21%). Two recent reports provide important insights into todays CX landscape, investment trends and AIs growing role.

Profit margin 95

Profit margin Drivers/motivators Repeat business B2B 95

Martech

APRIL 17, 2025

Dig deeper: How B2B marketing is becoming a strategic growth driver Strategic recommendations for value-based marketing 1. Differentiate in meaningful ways To stand out in a crowded market, identify your product’s meaningful, unique and defensible aspects and directly relate them to customers’ needs and value drivers.

B2B 110

B2B Growth Customers Drivers/motivators 110

SaaStr

FEBRUARY 9, 2025

In the B2C world, marketing IS sales – there are no sales reps, just marketing driving revenue. The retail category is massive, especially as more commerce moves online. This insight helped Klaviyo capture over 50% market share in their core ICP, proving that going deep in a vertical can be more valuable than going broad.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Martech

MAY 22, 2025

For instance, here are the types of messages we received when we enabled replies for a B2C service provider in the health and wellness space: Nearly 70% of these were leads crying out for a call to learn more about the services. Why would you not have time to monitor a mailbox where motivated prospects and customers reach out to you?

B2C 113

B2C Referrals User Experience High impact 113

Martech

JULY 9, 2025

They are understandably suspicious of brands’ motivations for including cultural holidays in advertising, especially if it only happens during Pride Month or feeds into stereotypes. They are willing to boycott brands that withdraw support, with 80% ready to take action against brands that retreat, according to a Pew survey.

Drivers/motivators 78

Drivers/motivators Campaign Product Sell 78

Sales Pop!

DECEMBER 17, 2024

This younger generation is more inclined to express their opinions, passions, skills, and talents digitally, as well as seek inspiration and motivation from other creators in finding their purpose. About the Author: Emily Chee is Marketing Manager at The Gap Partnership and a seasoned marketer with extensive B2C and B2B experience.

Negotiate 130

Negotiate Entertainment B2C Niche 130

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. A product-led go-to-market strategy relies on product features and usage as the primary drivers of customer acquisition, retention, and expansion. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences.

Go To Market 289

Go To Market GTM Profit margin Education 289

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. And younger audiences arent shy about walking away if you miss the mark.

Drivers/motivators 102

Drivers/motivators Trust Growth Customers 102

Sales Hacker

FEBRUARY 11, 2025

So you pick that Scott Barker: fear, fear drivers, people, you know, they’ll keep some up at night. Are they selling a B2C item? that customers are privately struggling with the problems that we solve. If there’s data out there that are driving fear into that persona, that’s kind of what you’re looking for.

GTM 83

GTM Pitch Up-sell Contact 83

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report.

Customers 116

Customers B2C Drivers/motivators Territory 116

Martech

MARCH 31, 2025

Suddenly, Nike is your personal cheerleader, rekindling that initial spark of motivation and inspiration. Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing The future of memory-driven CX Where is this headed? One-size-fits-all nostalgia wont cut it; your first coffee story isnt the same as mine.

B2C 124

B2C B2B Drivers/motivators Negotiate 124

Martech

DECEMBER 3, 2024

“A few years ago it was pretty much just B2C and it was pretty random — like someone who got kicked off “The Bachelor” doing unboxing videos. 1 driver of pipeline, although she also says they support deal acceleration rather than prospecting. You were going where the followers go.” ” B2B is different.

B2B 122

B2B GTM Pipeline B2C 122

Martech

APRIL 24, 2025

” And while many speculate on Google’s motives and timingespecially in the wake of a U.S. He believes the industry needs to embrace the capabilities of AI for more scalable, privacy-safe alternatives. “Open web advertising must evolve or face extinction.”

Drivers/motivators 127

Drivers/motivators Strategize Start-ups Process 127

Martech

DECEMBER 18, 2024

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives.

Price 111

Price Clients Drivers/motivators Technology 111

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. But AI agents are far from the only thing changing. Email: Business email address Sign me up!

Retail 113

Retail Drivers/motivators Represent Technology 113

Salesforce

MAY 13, 2025

Let’s discuss building strong roadmaps and turning testing into a growth driver for your email program! 10:30 – 10:50 AM Simplifying B2B to B2C with Marketing Cloud Explore how to streamline messaging, channels, and data to shift from B2B to B2Cplus tips, best practices, and key insights for making a successful transition.

A/B testing 99

A/B testing Manufacturing Cross-sell Networking 99

SaaStr

MAY 19, 2022

Pulling from the lessons he’s learned at 1Password, Jeff shares seven essential drivers to becoming a multi-billion dollar company. The fourth driver is to evolve your team from generalists to specialists. Focus on B2B and B2C. Target B2B and B2C both by focusing on people. Building a great product. Remote but connected.

Drivers/motivators 117

Drivers/motivators B2C B2B Growth 117

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

B2C 101

B2C E-commerce Price B2B 101

Martech

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. The post Let data be the biggest driver behind your advertising strategy appeared first on MarTech. For more information on Dun & Bradstreet, please visit www.dnb.com.

Drivers/motivators 75

Drivers/motivators B2C B2B Strategize 75

Salesforce

AUGUST 1, 2024

This is the anytime, anywhere world of B2C e-commerce. This is changing, though, as today’s B2B buyer is just as digitally savvy as their B2C counterpart — and they expect the same exceptional service. When it comes to B2B vs B2C e-commerce, the gap is narrowing. What’s the difference between B2B ecommerce and B2C ecommerce?

B2C 64

B2C E-commerce B2B Drivers/motivators 64

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Competitive pressure is surely a driver for increased market investment, moving forward. The report cites new generative AI capabilities and low-code tools as further drivers for steady growth in the coming years.

B2C 119

B2C Drivers/motivators Technology Technology 119

SaaStr

MAY 28, 2022

And that’s the key driver of overall Cloud spend. Some of your customers in B2C and that are startups may be under pressure and cutting back. They also importantly predict SaaS spend to grow to $200 Billion next year, also up almost 20%. That’s a lot. That’s a lot. Times are a bit turbulent.

B2C 143

B2C Drivers/motivators Up-sell Sell 143

Search Engine Land

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. The post Let data be the biggest driver behind your advertising strategy appeared first on Search Engine Land. For more information on Dun & Bradstreet, please visit www.dnb.com.

Drivers/motivators 60

Drivers/motivators B2C B2B Strategize 60

Martech

AUGUST 4, 2022

Revenue drivers. Exactly half of B2B marketers said social media was the top revenue driver. Content (47%) was the second biggest revenue driver for marketers. One place B2B marketing is tracking closely with B2C is people’s desire for ever-improving customer experience. Where the money will go. Why we care.

B2B 126

B2B Drivers/motivators B2C Presentation 126

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 138

B2B Customers B2C Cold Call 138

Martech

MARCH 22, 2022

3 drivers of email marketing’s evolution. The difference between B2B and B2C in email marketing. 3 drivers of email marketing’s evolution. B2B and B2C marketers say email is essential. The difference between B2B and B2C in email marketing. Who uses or works with email marketing? billion in 2021 to $97.1

B2C 125

B2C Drivers/motivators Objectives and Key Results B2B 125

Heinz Marketing

AUGUST 20, 2020

Now take your own experience as a B2C consumer and apply it to the B2B space. Operating with the flywheel formula enables marketers to catch their breath because stellar customer experiences are often the main driver of new business. What was their experience? Did it do what it claimed to do? Would they buy it again?

B2B 142

B2B Customers Drivers/motivators Promote 142

Search Engine Land

MARCH 13, 2024

The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. We are still that human that was at home in the morning and has many different motivational drivers. But this is not what truly motivates someone to buy. How will you measure content success?

Drivers/motivators 91

Drivers/motivators B2B B2C Quota 91

Heinz Marketing

AUGUST 7, 2021

We all know that happy, motivated, and proud salespeople tend to be the same ones who deliver the results. The Closing Gap Between B2B And B2C Marketing | Branding Strategy Insider. Some of the key rules for effectiveness in B2C marketing also apply to B2B.

B2B 119

B2B B2C Drivers/motivators Growth 119

Martech

MARCH 20, 2023

In a peer group session we organized for omnichannel stack owners, a large B2C firm and a B2B enterprise shared case studies with contrasting and identical points. Looking at today’s B2C and B2B martech and adtech systems The B2C firm had understandably made heavy investments in adtech.

B2C 107

B2C Drivers/motivators Legal Retail 107

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

B2C 125

B2C Angle B2B Pipeline 125

Sales Pop!

JULY 2, 2022

They can act out of enthusiasm or fear, and be motivated by anxiety or overconfidence. AI might function somewhat effectively in the B2C world, such as with Amazon, where there is no human salesperson involved. This is where motivation and learning find true expression and positively impact outcomes.

CRM 244

CRM Pipeline Education Sales 244

Hubspot

MAY 24, 2010

As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Marketing Takeaway: Success takes time, even with blogging.

Drivers/motivators 67

Drivers/motivators B2C B2B Networking 67

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B 120

B2B E-commerce B2C Drivers/motivators 120

Partners in Excellence

APRIL 5, 2024

They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. Competitiveness and Achievement : The drive to compete and win is a powerful motivator for many in sales. This altruistic aspect of sales is a significant motivator for many.

Sell 142

Sell Cross-sell Drivers/motivators Education 142