SaaStr

OCTOBER 25, 2024

6: AI Has No Noticeable Impact on ARR Growth Next question the survey asked of startups was, ‘if you use AI, is your growth rate meaningfully faster than you thought it would be year-over-year?’ 7: AI Efficiency Gain: Perceived vs. Measurable How much did these companies grow, and how efficient was that growth thanks to AI?

Go To Market 132

Go To Market Quota GTM Price 132

Martech

NOVEMBER 13, 2024

Pushback against this approach is coming from marketers who believe brand building is essential to growing a business, and that without creating a message that resonates with buyers before they enter the buying cycle, growth becomes exponentially more difficult.

B2B 121

B2B B2C Lead generation Prospecting 121

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. You can also look at company growth metrics, such as headcount, to understand their growth trajectory, messaging and target audiences. In short, tactics without strategy are just guesswork.

Objectives and Key Results 115

Objectives and Key Results Strategize B2C CRM 115

SaaStr

JANUARY 11, 2024

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. The post Product-Led Growth Is Great.

Product 127

Product Growth B2C B2B 127

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth.

B2B 83

B2B E-commerce Real Estate B2C 83

SaaStr

DECEMBER 16, 2024

. – Director of Growth: Take over our rich, nuanced email campaigns and a multi-million dollar revenue target. It’s really a B2C playbook for B2B executives though. If you know Marketo / HubSpot cold and love running highly segmented campaigns, this could be your role. A lot of variable comp potential.

B2C 102

B2C Campaign B2B Engineering 102

Sales Hacker

OCTOBER 11, 2024

Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company. We just wrapped up our annual GTMfund retreat in San Diego.

GTM 113

GTM X-functional Pipeline Construction 113

Martech

OCTOBER 17, 2022

Even with the slowdown, the B2B martech average spend will slightly outpace B2C’s 13% projected average. Like B2C consumers, B2B buyers want a self-serve, personalized experience that doesn’t require them to speak to a salesperson, according to the Insider Intelligence report. . Has B2B martech caught up with B2C yet?

B2B 116

B2B Growth B2C Technology 116

Martech

MAY 7, 2025

The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts. Without flashy growth or mass exits, it nearly doubled its stack presence (23% to 42%) and improved its G2 rating by 3.2% the highest increase across of all the tools we measured.

B2C 79

B2C CRM B2B Engineering 79

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 134

Growth Pharmaceutical B2C Construction 134

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., Sixty-eight percent said difficulties in assessing creatives lead to inefficient resource allocation, and 44% said they missed opportunities for growth because of it.

A/B testing 124

A/B testing B2C Campaign B2B 124

Sales Hacker

AUGUST 13, 2024

Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition. The importance of post-sale marketing and customer lifecycle management.

GTM 118

GTM Growth B2C B2B 118

Sales Pop!

DECEMBER 17, 2024

billion in 2022, a growth of more than 860% since 2016. Internet growth and its accessibility, as well as innovation expansion, have made it more convenient for people to create, distribute, and sell content digitally. The market itself was estimated at $16.4 billion in 2023. Why such a boom?

Negotiate 130

Negotiate Entertainment B2C Niche 130

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Click Through Rate 121

Click Through Rate Retail Sports Growth 121

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. Whether it’s Uber or Airbnb, the new B2C landscape means that more and more clients want instant gratification. . How to Approach Product-Led Growth.

Growth 136

Growth Product Launch B2C 136

Martech

SEPTEMBER 9, 2022

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Spending increases by B2B firms will outpace increases by B2C companies. The post US martech spending set to break $20 billion this year; growth slowing appeared first on MarTech. Spending increased 20.9% in 2021, according to the report.

Growth 113

Growth B2C B2B Technology 113

SaaStr

DECEMBER 16, 2021

How do you take good revenue growth to great revenue growth? Intercom CEO Karen Peacock reveals the top strategies that accelerate revenue growth and the steps to take your business to the next level. . Yet your top-level numbers may actually obscure critical information that could help with company growth. Key Takeaways.

Growth 107

Growth B2C Price Contract 107

Search Engine Land

JUNE 22, 2023

We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content. Sumeru Equity Partners owns top keyword rankings for growth capital investment-related queries.

B2C 80

B2C B2B Construction Trust 80

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions.

Government 113

Government Technology Technology B2C 113

Salesforce

MAY 5, 2025

Todays commerce professionals are navigating a rapidly evolving landscapetasked with driving growth, delivering seamless customer experiences, managing omni-channel operations, and maximizing marketing ROI. Attend these roadmap sessions to go deep into B2C Commerce , B2B Commerce , Order Management and Salesforce Payments.

B2C 69

B2C Networking B2B Education 69

Martech

OCTOBER 16, 2023

By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. growth YoY in online holiday spending Methodology. and 7.9%, respectively), B2C services companies (10.6%

B2C 125

B2C B2B Follow-up Service 125

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral.

Gaming 121

Gaming Campaign Sports Promote 121

Martech

JULY 18, 2024

Dig deeper: Amazon Prime Big Deal Days in October Mobile boost Much of the Prime Day growth was driven by mobile. Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. A full $7 billion of sales went through mobile devices, marking an 18.6% increase over last year.

Retail 125

Retail Promote Growth Launch 125

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 118

Retail Represent Growth Price 118

Martech

OCTOBER 5, 2023

growth YoY in online spending. growth YoY in online holiday spending appeared first on MarTech. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. In your inbox.

Growth 127

Growth Retail Represent Price 127

Martech

FEBRUARY 20, 2025

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. It automates partner enablement, sales marketing processes, while offering real-time insights to help optimize channel strategies and support business growth.

Launch 93

Launch B2C Technology Technology 93

Martech

OCTOBER 1, 2024

year-over-year growth. These discounting patterns are driving material changes in shopping behavior, with certain consumers now trading up to goods that were previously higher-priced and propelling growth for U.S. online holiday shoppers are expected to spend $240.8 This represents a 8.4% Why we care. retailers,” said Pandya.

Retail 121

Retail Territory Price Sales 121

Martech

JULY 28, 2022

The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech. Marketers have to understand the communities of gamers who play these games and how a brand or inventive ad idea might be integrated into the gameplay.

Gaming 135

Gaming Growth Market share Service 135

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 120

Retail Networking Transportation Hospitality 120

Hubspot

AUGUST 20, 2024

This is choice paralysis in a nutshell, and it’s not just a B2C problem. Many concepts around buying experience are migrating from the B2C space into B2B, and with good reason. Lafley announced that they’d be cutting 80 brands from their portfolio with the goal of shifting resources toward hitting a $10 billion growth plan.

Conversion 78

Conversion Customers Gambling B2C 78

SaaStr

MAY 15, 2024

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. You can tune into Workshop Wednesday every single Wednesday at 10 a.m.

Growth 120

Growth B2B UX B2C 120

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 138

B2B Customers B2C Cold Call 138

Martech

JULY 14, 2022

The post Prime Day contributed to significant e-commerce growth this year appeared first on MarTech. Holiday seasonality is trending earlier and earlier. Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges.

E-commerce 130

E-commerce Growth Retail Promote 130

Martech

JANUARY 23, 2024

Annual growth is projected to climb to a steady 13.3% B2C budgets. Much of the growth is driven by large consumer brands. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. In 2022, annual growth peaked at 16.7%, according to Forrester. over the coming years. In your inbox.

B2C 118

B2C Drivers/motivators Technology Technology 118

SaaStr

JANUARY 9, 2023

Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . Tactic #3: Think like a B2C company. Testing is at the heart of growth marketing. The state of B2B SaaS. Tactic #4: Always be testing.

Non-Profits 98

Non-Profits Growth Profit margin B2C 98

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. Community & Enterprise Growth: Tactical Advice and Observations.

B2C 123

B2C Angle B2B Pipeline 123

Heinz Marketing

AUGUST 7, 2021

Igniting You Next Growth Business. The Closing Gap Between B2B And B2C Marketing | Branding Strategy Insider. Some of the key rules for effectiveness in B2C marketing also apply to B2B. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

B2B 119

B2B B2C Drivers/motivators Growth 119