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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customers 115
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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

We were alerted to this update from Thomas Eccel’s LinkedIn: Promotions feature tested in App Campaigns Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. First seen. Keep an eye out for this feature as it rolls out more broadly.

Campaign 124
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Many B2B marketers are finding success using the same social media strategies as B2C brands. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” It might not surprise you that LinkedIn is the B2B social platform of choice.

B2B 109
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Aflac’s approach to Gen Z engagement

Martech

Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. But in an effort to promote good health, Aflac offers an annual wellness benefit. However you want to access us, we really have to be there in an omnichannel way,” Farley said.

Promote 117
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Promotional events and campaigns. Gather your data: Collect all relevant expenses related to sales and marketing for the period you are analyzing.

Customers 111
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Google blasts DOJ’s ‘radical’ proposed breakup plan

Martech

Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses. Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. What’s next.

Legal 124
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Is it time to rethink your Google Ads strategy?

Search Engine Land

For many B2C retailers, this approach works well. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads.