Martech

AUGUST 6, 2024

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. But there is a firm line between marketing to new and existing customers and customer service for incoming claims.

Promote 119

Promote Trust Service Referrals 119

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. HubSpot : This is a comprehensive marketing, sales, and service platform that helps track marketing expenses, sales performance, and customer interactions. I am trained with MarTech content. Here’s something somebody asked me! Prompt: How to calculate CAC?

Customers 113

Customers Commission Customer Relationship Management Retail 113

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. They are best suited for handling repetitive tasks with predictable outcomes. So, the crucial question is: What $1 trillion problem will Al solve?”

Price 131

Price Networking Start-ups Technology 131

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This unified experience helps customers get service whether they’re on mobile, in-store or viewing ads on TV. These models mix in-house technology with third-party solutions.

Retail 122

Retail Networking Transportation Hospitality 122

Martech

OCTOBER 31, 2024

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology. D-ID launched a new AI-powered marketing suite.

X-functional 117

X-functional Launch Trust Technology 117

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market. Processing.

Retail 117

Retail Service Networking Technology 117

Martech

JULY 19, 2024

And now we have Data Cloud, threading together data from across the Salesforce suite (Marketing Cloud, Sales Cloud, Service Cloud), able to pull data from external sources and, perhaps most significantly, able to reach into data warehouses like Snowflake and Databricks and activate brand data from those deep wells. .

B2C 111

B2C Government Represent Consult 111

Martech

APRIL 2, 2025

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Martech

AUGUST 15, 2024

Now comes word people really don’t like it in customer service. Technology companies have spent about $196 million this year through Aug. As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it.

Commission 128

Commission Engineering Launch Conversion 128

Martech

SEPTEMBER 19, 2024

Dig deeper: How in-store technology will bolster retail media networks Why we care. Better service for advertisers. This year, CVS partnered with The Trade Desk to make self-service campaigning available to advertisers. This year, CVS partnered with The Trade Desk to make self-service campaigning available to advertisers.

Retail 120

Retail Networking Entertainment Campaign 120

Martech

FEBRUARY 20, 2025

And, their most pressing concern around the technology is a lack of reliability, the poll found. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Not exactly a representative group.

Launch 94

Launch B2C Technology Technology 94

Heinz Marketing

MAY 15, 2025

An Ideal Customer Profile (ICP) defines the type of company that would benefit most from your product or service and is most likely to buy and succeed with it. It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs.

Drivers/motivators 84

Drivers/motivators B2C Cross-sell B2B 84

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. It’s supported by Atlassian, Box, Cohere, Intuit, Langchain, MongoDB, Salesforce, SAP, ServiceNow, UKG, Workday and others.

B2C 88

B2C Sports B2B Launch 88

Martech

OCTOBER 3, 2024

Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Now, advertisers can onboard their own customer datasets using LiveRamp’s privacy-focused identity technology. Why we care.

Retail 78

Retail Networking Campaign Technology 78

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 131

CRM Technology Technology Engineering 131

Martech

SEPTEMBER 30, 2024

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. The integration of Google’s ad tech stack may prevent third-party companies from offering competitive services and lock users into Google’s ecosystem, making it harder for other companies to compete. antitrust laws.

Legal 78

Legal Price Technology Technology 78

Martech

OCTOBER 24, 2024

Also, mobile marketing technology platforms like Twilio have built-in software for SMS compliance. Carriers will cut service to businesses that send SMS messages to people who haven’t consented to get them. In the U.S., Make the SMS use clear for customers giving consent, and avoid messaging numbers from third-party sources.

Legal 129

Legal Campaign Promote Contact 129

Martech

NOVEMBER 21, 2024

” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. But is it a realistic aim?

Customers 144

Customers B2C Service Clients 144

Martech

SEPTEMBER 19, 2024

Yellow.ai’s VoiceX is an AI-powered customer service voice tool. VoiceX aims to enable more natural and effective AI-driven voice interactions for customer service. Viant Technology’ s ViantAI is an autonomous programmatic advertising platform.

Campaign 64

Campaign Launch Technology Technology 64

Martech

SEPTEMBER 25, 2024

Zoomin processes unstructured data from across an organization to provide personalized and automated service interactions at all interaction points, including home portals, websites, support centers, customer service centers, and within the product itself.

Technology 67

Technology Represent Technology Follow-up 67

Martech

NOVEMBER 5, 2024

Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. In TransUnion’s Branded Call Display service, marketers can include a brand logo, company name, location, a printed message and an authenticating check mark. Branded calls. Processing.

Trust 119

Trust Customers Contact Service 119

Martech

JANUARY 3, 2025

As streaming services expand their ad-supported tiers, advertisers will gain advanced control over reach, frequency, and targeting, making CTV an indispensable tool for engaging on-demand audiences. These innovations unlock smarter, safer, and more measurable campaigns that deliver greater results.

Sports 119

Sports Appointment Entertainment Gaming 119

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use. We predict that this next wave of contextual targeting Contextual2.0

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

Martech

FEBRUARY 7, 2025

Users who downloaded the app and enabled location services could drive to a McDonald’s, order a Whopper for a penny, and then be directed to the nearest Burger King to pick it up. If that’s not marketing technology in action, I don’t know what is. I still think about it today. Looking back, it has been great so far.

Contract 109

Contract Non-Profits Hospitality Negotiate 109

Martech

JANUARY 15, 2025

Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year. This creates an opportunity for marketers to boost customer service on social in the new year. as the date for a likely ban approaches.

Niche 117

Niche B2B Service Retail 117

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. AdCreative.ai

Launch 119

Launch Campaign Technology Technology 119

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. High retention indicates that users find value in our services. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me!

Healthcare 67

Healthcare A/B testing Appointment Campaign 67

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. It also delivers content to users who aren’t actively searching, which is crucial since most buyers are often out of the market.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Salesforce

MAY 5, 2025

As digital commerce transforms through AI, personalization, and real-time data, Connections offers a front-row seat to the technologies that will shape the next decade. At Connections we will dive deep into how to unify commerce and marketing, and service data into a single view of the customer using Salesforces Customer 360 and Data Cloud.

B2C 69

B2C Networking B2B Education 69

Martech

APRIL 14, 2025

Brands are looking at smart technology through a broad lens. They are building long-term customer relationships and using the data collected to optimize products, services and overall CX. The goal is to reduce service costs, improve CX and build consumer trust.

Manufacturing 78

Manufacturing Trust Relationship building Start-ups 78

Salesforce

FEBRUARY 3, 2025

Account A business, customer, lead, or prospect a company engages with to sell products or services to. Today, all interactions, contact details, preferred services, and transaction histories are stored in customer relationship management platforms (CRMs). N eed: Does the prospect have a problem your product or service can solve?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline Cold Call 52

Highspot

JANUARY 23, 2025

Take Google Glass, a product with incredible technology but no clear product-market fit. A positioning statement typically follows this format: For [target audience] who [specific need or challenge], [product/service name] is a [product category] that [unique value proposition or key benefit]. Don’t forget to focus on relevance.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. With technology leveling up every day, you don’t need to waste your time and money on everything. Get a 360-degree view of the customer by integrating sales , service , and marketing data. You can build your store online with templates.

Cross-sell 52

Cross-sell CRM B2C Up-sell 52

Martech

OCTOBER 28, 2024

Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Produce the most comprehensive product and service comparison pages that make you stand out from your competition, establishing trust through reviews and other third-party authority signals.

Engineering 130

Engineering Trust Education B2B 130

Sales Hacker

FEBRUARY 11, 2025

And then I can, I could pitch my service then to say like, you don’t have to believe, I don’t have to try to convince you I’m the best, you know, the best at X, Y, or Z. Technology companies have X or Y or Z problem. Are they selling a B2C item? These are leads that you might want to go chase. 00:31:00] Um, so.

GTM 83

GTM Pitch Up-sell Contact 83