Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. 27, 2024, and quotas were set for gender, age and region at a country level. Source: Coveo. Click to enlarge.

Customers 116

Customers B2C Drivers/motivators Territory 116

Martech

APRIL 7, 2025

Dig deeper: Why independent CDPs are disappearing (and what comes next) Why Publicis Groupe bought Lotame Lotame is a global identity and data company with a strong presence in the APAC and EMEA regions, which will help Publicis expand its global reach. Publicis will combine Lotame’s assets with its Epsilon platform and its existing 2.3

Territory 75

Territory Clients Campaign Networking 75

Sales Hacker

SEPTEMBER 21, 2021

How to open a regional office. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. You had a chance to then go out and run a region, a set of offices, a set of regions. powered by Sounder.

Territory 101

Territory Finance B2C X-functional 101

Sales Pop!

NOVEMBER 18, 2021

Optinmonster is a service that specializes in creating forms to collect contact data once your SEO or other inbound strategy has led to a visitor on your page. In addition to emails, the service can also provide positions, phone numbers, and social media accounts. Unbounce is one of the most famous services for creating landing pages.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Partners in Excellence

DECEMBER 28, 2011

Different industries, different regions, different cultures, different business models all give us new ideas. The ideas we may be looking at could be old and stale in their own industries or regions—but they could represent great innovation in our own. If you live in a B2B world–look at retail and B2C.

Territory 112

Territory B2C Retail Represent 112

Sales Hacker

APRIL 1, 2021

Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing.

E-commerce 87

E-commerce Territory Transportation B2C 87

Salesforce

SEPTEMBER 21, 2021

Any business exists to provide a good or a service to the consuming public, and our goal at Salesforce is to help B2B and B2C companies flexibly extend their reach and deepen relationships with their customers in today’s economy. Deploy solutions at B2B and B2C scale in more locations around the world using the public cloud.

Trust 98

Trust Territory B2C Healthcare 98

Martech

APRIL 12, 2024

North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region. It employs specialized teams to handle regulated markets such as financial services. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customers 119

Customers B2C Healthcare Retail 119

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. It’s focused on doing more than selling products or services. See terms.

E-commerce 121

E-commerce B2C Finance Referrals 121

Veloxy

OCTOBER 29, 2021

c) Hubspot With completely free CRM at its core, HubSpot offers sales, marketing, and customer service. Some of the capabilities that come with Salesforce AI include lead management, service post sale, database management, pipeline oversight, and customer relationship management. Salesforce is recognized by Gartner Inc.

Sales 223

Sales Non-Profits CRM Pipeline 223

Martech

APRIL 23, 2024

Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. Shipping to so many regions, however, means complicated delivery chains that are difficult to forecast. “We In 2022, the brand opened its first five retail stores.

Click Through Rate 114

Click Through Rate Territory Retail Service 114

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Product overview.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Hubspot

MAY 23, 2013

I broke down survey responses about customer generation through the lense of simple demographic information -- B2B versus B2C, industry, company size, and company location. However, B2C companies do struggle to find customers through LinkedIn with only 22% responding that they did acquire a customer there. (I

B2C 78

B2C Customers Pharmaceutical Retail 78

SaaStr

AUGUST 2, 2024

Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition. 2: Early and Continuous Product Adaptation An organization with 500, 1000, and 10,000 users has completely different product and service requirements. You can use customer feedback to meet their requirements.

GTM 113

GTM B2C Growth Sales 113

Salesforce

JANUARY 25, 2022

Marketplaces allow companies to expand their digital assortment of goods and services with existing and new distribution partners and third-party sellers. The results are a more comprehensive service for B2B buyers that addresses region-specific product and distribution needs. B2B brands will focus on customer acquisition.

B2B 98

B2B Cold Call B2C Territory 98

Martech

JUNE 23, 2022

Swiftcurrent Lake in the Many Glacier region at Glacier National Park. It was new territory for us.”. This forced Xanterra to pivot from dining table service to grab-and-go food and beverage options. Image provided by Xanterra. Finding the golden ticket — er, record. The onboarding process with Redpoint took about six months. “It

Territory 107

Territory Customers Hospitality Cross-sell 107

Partners in Excellence

JUNE 5, 2019

Let me dive in, with the disclaimer, much of what Brian addresses is B2C, though at the end of the article he bridges B2B. We have to attract and engage prospects/customers, we have to help them buy, we have to support them and assure they create value, we have to grow our share of customer and territory. I will focus on B2B.

Commission 110

Commission Territory Sales Drivers/motivators 110

Hubspot

AUGUST 6, 2019

Product or service training. Whether it’s pool supplies or software, it’s important to train them on how to administer, use, and see the value of your product or service. If you’re B2C, describe the types of consumers reps should be targeting. Create vertical-, role- or territory-specific trainings. Product Training.

Negotiate 101

Negotiate Territory CRM Objection handling 101

Salesforce

JULY 27, 2022

Insights from the State of Commerce report show that businesses are leveraging certain technologies (like headless, self-service, and post-purchase solutions) to enable speed and agility — for the benefit of both customers and sales teams. Priorities and customer expectations shift quickly in a changing market, and businesses need to keep up.

Retail 98

Retail B2C Territory Technology 98

Hubspot

MARCH 27, 2019

Are they in the industry or territory you're targeting? Does your product or service fill a need for them? Consumers and companies are more informed than ever and often research potential products and solutions before ever speaking to a sales rep -- this is true for B2B and B2C companies. They haven't done their research.

Prospecting 97

Prospecting B2C Territory Pipeline 97

Martech

APRIL 15, 2024

Choose a push notification service: Select a push notification service provider that supports deep linking capabilities. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you manage marketing programs for a regional fitness gym chain.

Territory 106

Territory Referrals User Experience Conversion 106

Martech

JANUARY 11, 2023

Sometimes it’s the opposite, depending on the organization, where it’s really a marketing-led initiative, and saying, ‘Hey technology services, this is what we need.’”. But it’s also a balance to be flexible to individual regional needs.”. Everything we did, we did with global scale in mind,” said Bartig. “So,

Territory 114

Territory Technology Technology Campaign 114

Hubspot

JUNE 13, 2011

For keywords or topics crucial to your value proposition or services, talk about them as much as you can. Write about the disadvantages of your products and services -- and subtly spin the content back in your favor with whatever conclusion you reach. Blog Every Positive & Negative Angle. It might be time to reconsider.

Angle 78

Angle B2C Lead generation Territory 78

Martech

DECEMBER 13, 2022

On December 8, streaming service Disney+ launched a new ad-supported tier. A major shift occurred earlier this year when top service Netflix announced it was introducing ads , and then followed through this fall. Many viewers might still choose the more expensive ad-free tier for these services. Why we care. And 26% of U.S.

Entertainment 111

Entertainment Territory Price Launch 111

Hubspot

MARCH 27, 2018

Examples include online retail shopping, auction sites like eBay, trading goods and services between corporations, and online banking. Business to Consumer (B2C), in which a business sells directly to consumers. Types of Ecommerce. As ecommerce evolves, it's important to keep an eye on ecommerce trends.

Retail 78

Retail B2C Territory Price 78

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. Make sure you get a piece of that lead flow by volunteering for service. Return the favor by doing the same for them.

Pipeline 124

Pipeline E-commerce Cross-sell Referrals 124

Sales Hacker

FEBRUARY 17, 2022

They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible. In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews.

Objectives and Key Results 103

Objectives and Key Results Sales B2B Pipeline 103

Martech

JANUARY 12, 2023

Additionally, it made digital marketing assets accessible as part of Booksy’s services to customers. “We When Booksy is rolling out a new feature for its services, that’s something sales will want to take to Booksy customers. As Booksy continues to grow, they now have markets in six different countries. Coordinate marketing and sales.

Product 111

Product Appointment Territory Government 111

Adaptive Business Services

MARCH 6, 2019

Location – Do you wish to provide your products or services locally, regionally, nationally, or internationally? Type of business – Your product or service may be industry specific. Your services may fit better in a B2B environment rather that B2C or … you might reverse that order.

Networking 67

Networking Referrals B2C Territory 67

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service.

B2B 105

B2B E-commerce Cold Call Sales 105

Salesforce

AUGUST 11, 2021

Collaboration within the marketing org — and with sales and service departments — is the only way marketers can deliver a cohesive experience at every customer touch point. Don’t get me wrong, the investment is big — it’s not easy to achieve the required level of alignment across our marketing, sales, and service teams.

Customers 98

Customers B2B Technology Technology 98

Martech

AUGUST 22, 2022

Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A For marketers, location data is third-party data that gives insights into traffic patterns in a region, city or neighborhood. Get MarTech! In your inbox.

Campaign 98

Campaign E-commerce Customers Retail 98

ConversionXL

NOVEMBER 6, 2015

The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Salesmate

MARCH 17, 2020

Or maybe you are planning to expand your startup and are gearing up to explore the unknown territory. B2B sales is a much more complex process than B2C sales. Your efforts are not just limited to finding the customers for your product or service. Make sure that your current customers are happy with your service.

Process 125

Process Objectives and Key Results CRM Sales 125

Search Engine Land

FEBRUARY 28, 2023

They tend to shop more for the product or service that will provide their customers or employees with the best experience. If you know leads residing within a certain region or in-market for products/services are more valuable, you can also increase those audiences' value. Larger customers often equal larger budgets.

B2B 77

B2B B2C Campaign Territory 77

Hubspot

APRIL 11, 2019

If you think you might be interested in using voice-activated smart devices to supplement your marketing strategy in 2019, consider using Alexa Skills , which allows brands to provide customers with the ability to interact with their products or services in a conversational way. Let’s say you're a marketer for a regional bank.

E-commerce 78

E-commerce B2C Territory Finance 78

Hubspot

DECEMBER 10, 2019

Conducting market research is a necessity for both B2B or B2C companies. According to marketing research co-op Meg Kartham, "When conducting any type of research, it is important to take a variety of perspectives, whether that be industry or region.". I don't know why, but finding data to back up my hypotheses always gives me a thrill.

Campaign 81

Campaign B2C Territory Presentation 81