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5 ways B2B differs from B2C — and 3 ways they align

Martech

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 128
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How B2B and B2C brands adopt genAI — same tech, different strategies

Martech

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. The simple conclusion is that B2C marketers need to know a little about many, while B2B marketers must know a lot about a few. Why are there differences?

B2C 96
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CDP and customer experience: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? I am trained with MarTech content.

Customers 118
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6 things to look for in a B2B influencer

Martech

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. ” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. ” But just who is “that guy”?

B2B 122
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How to un-silo your organization and be more customer-centric

Martech

Connect functional groups and leverage talent and technology via shared goals and connected data. Smart companies borrow heavily from practices and automation technology at all parts of the journey to optimize along the entire chain. Many B2C and subscription companies already do this well. Personalized communication.

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Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

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3 ways to add a human touch to AI-generated content

Search Engine Land

For instance, if AI generates any text about technology topics, you’re sure to see some form of this phrase: “In today’s fast-paced digital landscape, ….”) Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI. Consider adding any of the following to your article: Custom graphics.

B2C 107