Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

X-functional 109

X-functional Campaign Engineering Product 109

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 110

B2B Conversion B2C SQL 110

Martech

MARCH 11, 2022

It has also seen an uptick in playable ads — interactive ads that let users try out the core functionality of an app or game — like a free demo. Parents (58%), Gen X (54%), and women (52%) are the most likely to play at this frequency. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.

Gaming 115

Gaming X-functional B2C Customers 115

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Highspot

MAY 16, 2019

If that’s the case, your reps will be able to perform various functions seamlessly, instead of having to switch back and forth, export data manually, and engage in other time-wasting activities. Sales Enablement Tools. Social Selling Tools. Now, how do you optimize the process of setting up a meeting?

Product 81

Product X-functional Lead generation Sales 81

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

Sales Hacker

SEPTEMBER 21, 2021

When to use functional heads in lines of reporting. The demands that used to be present only in real B2C companies are now everywhere because we expect B2B experiences to be as seamless and flawless as our B2C experiences in our private life. You’ve got to grow X percent or you’re not going to be interesting.

Territory 99

Territory Finance B2C X-functional 99

ConversionXL

AUGUST 27, 2019

They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. And its data-layer functionality is versatile. I recommend thinking about it this way: “Tool X is collecting the data. B2B or B2C. Further, as tools develop and mature, they sometimes become more similar.

GTM 124

GTM X-functional CRM Technology 124

Hubspot

DECEMBER 22, 2011

The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team. It's because they are. Send email messages from a human, not a company.

X-functional 76

X-functional Campaign B2C Pitch 76

Heinz Marketing

MAY 16, 2022

People might think this is only important in B2C emotional connection buying. You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. .

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Personalization is crucial.

B2C 78

B2C X-functional Trust Pitch 78

Heinz Marketing

JANUARY 9, 2018

To do this, the teams came up with a theory – “there seem to be endless stories today about what millennials are doing wrong,” but most, if not all, of these stories come through a B2C lens. So, that begged the question – what is a millennial’s impact in the B2B world?

B2B 69

B2B Objectives and Key Results B2C Promote 69

Hubspot

FEBRUARY 24, 2012

Punch cards, points, rewards programs -- customer loyalty seems like a game only B2C marketers can play in. On a scale of 0-10, customers respond to the question "How likely is it that you would recommend [Company X] to a friend or colleague?" Which brings us to the importance of education. Education should come in stages.

B2B 77

B2B Customers Education X-functional 77

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). The market clearly yearns for: A high-resolution zoom lens from a large distance Achieving this functionality without having to lug big equipment around. When to transition from one stage to another, and how long you should be in each stage to hit your goals (e.g.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs. Many tech tools are multi-feature these days, however.

Networking 59

Networking B2C Cross-sell Negotiate 59

Sales Hacker

AUGUST 30, 2018

CR(t) —The conversion rate as a function of time to get to a single SQL. B2C statistics indicate a sharp drop-off in response rate beyond two minutes. We call this a 3 x 3 account — a term coming from organizational selling. Prospect’s Team — Are you sending it only to their CEO/EVP or are you updating “their team” beforehand?

Prospecting 58

Prospecting SQL GTM X-functional 58

ConversionXL

FEBRUARY 3, 2016

Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing.

Conversion 90

Conversion X-functional Launch Technology 90

SaaStr

DECEMBER 31, 2019

Prior to that, she has 13 years of B2B and B2C experience in Silicon Valley and has led marketing teams at Dropbox, Salesforce and Nvidia. How do we get the functionality of Salesforce out there in the field and on the phone? It Has really, really deep functionality. Do they like the product for X or Y? Does it matter?

Product 64

Product B2B X-functional Growth 64

Hubspot

MARCH 10, 2016

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. A type of online advertising that takes on the form and function of the platform it appears on. We couldn’t leave “X” out of the party! An adjective used to describe companies that sell to other businesses. 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Heinz Marketing

MARCH 11, 2019

There is a ton of overlap in kind of some of the use cases that many of those tools support, and I’m just seeing folks being much more diligent about I’m trying to do X and have actually three pieces of technology internally that can partially help me with that, whatever X is.

Pipeline 66

Pipeline Sales B2B X-functional 66

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. And there’s so many different products that are available and ultimately, well, we’ve always made a distinction between B2B and B2C and with respect to the importance of the brand you’re selling to humans.

Growth 77

Growth Contract Pipeline B2B 77

SaaStr

MARCH 26, 2024

It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one.

Price 117

Price X-functional B2C B2B 117

Heinz Marketing

APRIL 11, 2022

Whereas in Web2, if you’re a marketer, your primary stakeholder is typically someone is part of a buying team or perhaps an individual, depending on whether you’re doing B2B or B2C type work. I mean, even awareness about some of those very functional things need to kind of be surfaced. Phyllis : Yes. Just what is this?

Pipeline 111

Pipeline B2B Go To Market Sales 111

Heinz Marketing

FEBRUARY 5, 2018

Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Insert company name X did Y.

Pipeline 55

Pipeline B2B Sales Pitch 55

SaaStr

OCTOBER 30, 2020

And so what we’ll see people come in and do is they’ll say, Hey, we want to acquire name, email, company size, function, or department, and then the consent and all these fields, right? The salesperson now isn’t just getting a name and email and this guy or girl wants to talk at X time.

A/B testing 109

A/B testing X-functional Start-ups Launch 109

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. Sales automation software or other solutions with eSignature functionality will help you close deals more quickly. For example, you could aim for a new process to increase conversion or decrease loss by X%.

Process 52

Process Objectives and Key Results Pitch Sales 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. Because marketing is the revenue function. Marketing is the customer service function, etc.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? If you’re not doing functionality testing, you’re not optimizing.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 52

GTM X-functional B2C B2B 52

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Leading a large, remote-first team.

GTM 100

GTM Gambling B2B E-commerce 100

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Only category connoisseurs could highlight some functional differences between the shoes.

A/B testing 162

A/B testing X-functional Price Gaming 162