Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 106

CTR Real Estate Legal Clients 106

Partners in Excellence

JANUARY 25, 2024

In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. While we claim to want to help the customer solve their problems, we aren’t.

Customers 117

Customers Objectives and Key Results Growth Objection handling 117

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Partners in Excellence

MARCH 6, 2024

It’s probably much more efficient for them to learn about our products through those resources. It’s probably much more efficient for them to learn about our products through those resources. We don’t help them by repeating what they already know. They already know that–again from our websites.

Education 129

Education Trust Sell Product 129

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Either way, segments allow for more personalized and targeted content.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Salesforce

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Influencing an audience to take action is tough business.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Partners in Excellence

NOVEMBER 29, 2023

I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. ” And more recently, with new customer research and AI tools, the gap has become even greater.

High impact 123

High impact Pitch Conversion Prospecting 123

Partners in Excellence

DECEMBER 15, 2023

I have learned to gauge the quality of the conversation, the quality of engagement by the questions the people are asking. If there are no/few questions, there is very little engagement. If the majority of the questions are closed ended, the engagement isn’t much better. How do we provoke this level of engagement?

Construction 118

Construction Pipeline Gaming Conversion 118

Salesforce

FEBRUARY 9, 2024

Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. This process, called fine-tuning, may yield better results for your customers. Want AI success? Want more insights? The larger the model, the more time needed.

Legal 122

Legal Trust CRM Up-sell 122

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement.

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Martech

APRIL 17, 2024

Gmail and Yahoo sending requirements to know like the back of your hand. How to buy time to comply and keep your most valuable customers engaged. If you constantly send emails to records that don’t engage with you, the size of this audience will grow. Advanced techniques to reduce spam.

Technique 97

Technique Campaign CRM Gaming 97

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can. Table of contents What is an email list?

CTR 124

CTR CRM Promote Campaign 124

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Angle 117

Angle Niche Clients Technique 117

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Profit margin 124

Profit margin Contact Campaign Service 124

Search Engine Land

APRIL 15, 2024

Want to rank highly in 2024 and beyond? Any savvy marketer knows you build trust with your prospects by being helpful and sharing. First analysis: I want to improve our website’s ranking on Google. Then, you must create what Google calls “ helpful, reliable, people-first content.” Grab a copy of this first.

Process 117

Process Objectives and Key Results Angle Follow-up 117

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Engagement. What is lead nurturing?

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 127

Strategize B2B B2C Trust 127

Search Engine Land

DECEMBER 21, 2023

Want to get into the AI-generated answer (or snapshot)? You want to demonstrate high levels of E-E-A-T and publish content written or reviewed by subject matter experts or demonstrate hands-on experience. Every search happens because someone wants or needs something. Create and optimize various types of helpful content (e.g.,

Real Estate 126

Real Estate UX Customer Relationship Management Relationship Management 126

Martech

JANUARY 26, 2024

Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. Short-term contracts.

B2B 117

B2B Customers Appointment Objectives and Key Results 117

Salesforce

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 136

Niche Intrinsic Campaign B2B 136

Search Engine Land

FEBRUARY 15, 2024

However, if it’s a matter of one or the other, it’s important to understand the benefits of each and determine which is a better fit for your needs. After all, it’s an agency’s job to know everything about SEO as it happens. Because of this, SEO agencies usually produce faster results because they have more experience.

Consult 117

Consult Clients Engineering Service 117

Partners in Excellence

APRIL 11, 2024

More importantly, at least to me, Jill is an important mentor to me. Very few people care enough to say, “Dave, you can do so much better… ” Jill and I share a common dream, how to make a difference—in the people/companies we work with, in our communities, and in society. What did I love about it?

Sell 116

Sell Manufacturing Up-sell Launch 116

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? The psychology of sales can reveal all this and more. Key takeaways Understanding your customers’ fears, desires, and motivations can help you connect with them and build genuine relationships.

Closing 52

Closing Legal Real Estate Trust 52

Martech

OCTOBER 13, 2023

Are you getting the results you want? Are you in danger of losing your voice and jeopardizing your client engagement online? We can use AI-driven chatbots to streamline customer service and online sales. The path you want them to take is clear and you’ve motivated them sufficiently to want to take it. It depends.

Campaign 134

Campaign Drivers/motivators Clients Technology 134

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Everybody wins!

Trust 105

Trust Education Service Entertainment 105

Partners in Excellence

OCTOBER 4, 2023

I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” Too often, however, we could/should be doing much better. Think of what it would mean to our customers, our own performance, our companies, shareholders, if we started to more effectively address the potential?

Quota 118

Quota Growth Sell Process 118

Search Engine Land

FEBRUARY 26, 2024

Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational content from AI. Most people are more familiar with OpenAI’s ChatGPT than other AI interfaces. Let’s explore this in more detail.

Niche 130

Niche Follow-up Technique Education 130

Martech

APRIL 2, 2024

That’s practically unheard of, yet just last year, LinkedIn reported record engagement. Like other social media sites, users can engage with posts in real time, whether it’s publishing quippy comments on trending topics or providing thoughtful reviews of long-form articles (bonus: no paywalls). What’s the key to B2B marketing success?

B2B 123

B2B Drivers/motivators Campaign B2C 123

PandaDoc

MAY 7, 2024

When you capture the attention of a potential customer, this is the moment a lead is born. However, how that lead plays out, whether that person becomes a paying customer or client, is another matter. A lead can also be a likely customer based on demographics or being part of a particular target segment of the population.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Martech

DECEMBER 27, 2023

As the year goes on, more users and marketers will scramble to find alternatives. Advertisers and publishers need to test more cookie alternatives and identity solutions, at scale and quickly.” “She Q3 will likely be a mad dash, in this way, focused on testing, learning, then some adoption. Those cookies are retiring in 2024.

B2B 125

B2B Government Technology Technology 125

Partners in Excellence

SEPTEMBER 27, 2023

Yeah, this is a rough way to start a blog post… A tough accusation. Without a doubt, we face more turbulence, complexity, volatility, and uncertainty than we have ever experienced. ” And over time, we find ourselves compromising more and more. We see report after report of continuing declines in engagement.

Growth 137

Growth Gaming Technology Technology 137

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. Part of this focus is an insistence on letting strategy lead the way in making decisions. But the beauty of helpful email marketing is what I said before: When you help your customers, they help you back.

Strategize 88

Strategize Growth Campaign Legal 88

Salesforce

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. We all tend to value and trust recommendations from people we know. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate.

Referrals 124

Referrals E-commerce Promote CRM 124

Partners in Excellence

NOVEMBER 9, 2023

We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. I always “know” the fastest rout to an unknown destination, consequently I ignore my Nav System. Some of the time is we are overburdened, we need to find a more efficient way of doing things.

Pipeline 129

Pipeline Drivers/motivators Technology Technology 129