Search Engine Land

MAY 3, 2024

The big picture. For marketers with established marketplace sales, this represents a potentially big new piece of their Google Ads strategy. Google shared three: Use existing marketplace product data like images, descriptions and pricing in ads. Why we care. Key benefits. Conversion tracking.

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Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 99

CRM Customer Relationship Management Technique Technology 99

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. Alternative data is a promising solution in the chaos of the cookie crumble.

Finance 120

Finance Retail Government Networking 120

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Targeting is changing.

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GTM CRM Campaign Conversion 96

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

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Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. We might have been the same age and had comparable work/life experiences, but I always looked at Mark like a big brother. When I was asked to write this…I was stuck. A friend : One of the greatest gifts Mark could ever give was his friendship.

X-functional 119

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Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. More often than not, the answer was a big, fat “nope.” They’ve got a point.

Strategize 113

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Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 115

Customers Represent Promote Start-ups 115

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Develop AI-Enhanced Personalization: Use AI to analyze data and personalize marketing and sales efforts without losing the unique voice of the brand.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? It processes high-volume, continuous user feedback, and data sets such as support tickets, app reviews, and Net Promoter Score/Customer Satisfaction Score (NPS/CSAT) responses. Fuel for your marketing strategy. You better believe I’m writing about that.

Technology 107

Technology Technology Campaign Promote 107

Search Engine Land

MAY 9, 2024

This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. This screenshot shows the data from enterprise SEO platform BrightEdge and the company’s BrightEdge Generative Parser: Why we care. Search results without SGE increase. SGE vertical space shrinking.

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SaaStr

NOVEMBER 17, 2023

At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. An AI Strategy that Doesn’t Die in the Hype Cycle You have to think big about your vision.

GTM 104

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Martech

APRIL 22, 2024

“A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users.

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Legal Technology Technology Trust 114

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. The list of changes marketers must cope with now isn’t getting shorter. The answer is, sadly, not much. Use incremental innovation to create change.

Technology 129

Technology Technology Niche Campaign 129

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 111

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Search Engine Land

APRIL 22, 2024

Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift from search marketing to brand marketing. AirBnB made a significant shift from search marketing to brand marketing.

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Gambling Entertainment Retail Launch 101

Martech

MARCH 27, 2024

But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. That’s great and exciting.

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Territory CRM Manufacturing Pipeline 126

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

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Search Engine Land

APRIL 24, 2024

CPC increased by 13%, a big jump from the 6% year-on-year increase in CPC of Q4 2023. The Tinuiti Digital Ads Benchmark Report utilizes anonymized performance data from advertising programs managed by Tinuiti. The Tinuiti Digital Ads Benchmark Report utilizes anonymized performance data from advertising programs managed by Tinuiti.

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Growth Retail Campaign Represent 115

Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side.

B2B 113

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Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

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Profit margin B2B Campaign Retail 130

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. 11:07 – Differences between intent data and signal-based selling.

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GTM Customers CRM Go To Market 86

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. A customer has untypical circumstances.

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Gaming Follow-up Technology Technology 119

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads.

A/B testing 63

A/B testing Campaign Lead generation Technology 63

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 120

B2C Lead generation B2B Campaign 120

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. What happened. What’s next. Why we care.

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Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Collecting customer data is not the big problem (67% say they can do that); it’s cleaning and “harmonizing” it (fewer than half). Why we care.

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Retail Customers Process Product 96

Martech

DECEMBER 13, 2023

For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive.

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. Yet, X saw the grand exit of big tech and entertainment brands last year. Gartner consumer data shows that total ad avoidance (e.g.

Entertainment 140

Entertainment Sports Niche Retail 140

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both.

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Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online.

A/B testing 125

A/B testing Click Through Rate Campaign Trust 125

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. Alternative data is a promising solution in the chaos of the cookie crumble.

Finance 79

Finance Retail Government Networking 79

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. There will be some disillusionment for people who thought this is a panacea, where you don’t need any data structure because this is an intelligent technology. A: You’re right.

Appointment 97

Appointment Technology Technology Follow-up 97

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. Better data allows for a holistic view that enables better measurement of the ads’ effectiveness.

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Campaign Retail Gaming Networking 121

The Advantexe Advisor

JANUARY 30, 2024

It’s hard to ignore The Wall Street Journal article with the headline about more big layoffs in 2024. What’s also hard to ignore are the mixed messages about the job market and what they mean to your business in the short- and long-term. So what gives? Are things good? Are they bad?

Price 81

Price Sports 81

Martech

APRIL 23, 2024

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. Image: True Classic.

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Click Through Rate Territory Retail Service 105