ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That’s not a shock.

B2B 113

B2B Education Promote Referrals 113

Search Engine Land

JANUARY 13, 2023

As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms. Nofollow couldn’t save the Google webmaster blog from comment spam. Why did Search Engine Land shut off AMP?

Non-Profits 121

Non-Profits Engineering Networking CTR 121

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do you have a sophisticated social media presence? What are our goals?

Campaign 98

Campaign CRM Follow-up Service 98

ConversionXL

SEPTEMBER 22, 2020

In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish. How to find the right blogs that will accept your pitch. The first step to any successful outreach campaign is to find the right blogs to reach out to.

Pitch 116

Pitch Follow-up Start-ups Campaign 116

Lead Fuze

SEPTEMBER 30, 2021

When choosing the right design for a resume, keep in mind all that matters is the written content and that everything is on one page. Since the demand for a lead generation job position is getting higher, it is required to have the right resume that will turn job seekers with lead generation expertise into hired ones.

Lead generation 52

Lead generation B2C Cold Call Territory 52

Lead Fuze

AUGUST 12, 2021

Predictable Prospecting brings in some of the top minds in lead gen, social selling, and sales process. There are other topics (typically social media related), and guests that provide a wealth of tips and other data to give you an edge when you’re rubbing virtual elbows with your prospects. 2 Predictable Prospecting.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

SalesHandy

JULY 15, 2018

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Gary Vee is the influencer we all know & follow at least on one social media platform. Everybody who is either doing a job or running a business needs some inspiration now and then.

Inside sales 76

Inside sales Consult Cold Call Sales 76

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

MAY 5, 2021

Customer A sees and clicks on your banner ad, visits your blog, reads an article, signs up for your newsletter, gets a discount email, and purchases a cookbook. Customer B sees your cookbook in a bookshop, buys it, makes the recipes, visits your blog, and subscribes to your newsletter.

Conversion 101

Conversion Customers Price Follow-up 101

Hubspot

JUNE 23, 2020

Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well.

B2C 99

B2C Networking Entertainment Campaign 99

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Strategize 52

Strategize Referrals Contact Pipeline 52

Search Engine Land

JANUARY 12, 2023

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. “The only reasons I know of to go in and change [search rankings] manually is for security, a court order or spam.

Engineering 96

Engineering Transportation Launch Trust 96

SalesLoft

APRIL 19, 2018

If you search: “CEO of Salesloft,” I guarantee you’ll come up with lots of information from interviews, articles, personal blogs, YouTube videos, Twitter handles , and more. According to research from Bambu , 92% of B2B buyers use social media platforms specifically to engage with thought leaders in their industry.

Pipeline 69

Pipeline Referrals Cold Call Sales 69

Hubspot

DECEMBER 11, 2019

In this blog post, I'll go over some of the biggest research-backed differences between millennials and Gen Z, while occasionally weighing the raw data agains the way every-day consumers perceive the two generations. Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing.

Education 101

Education Finance Campaign Drivers/motivators 101

VanillaSoft

JUNE 28, 2021

Table of Content ? Relationships matter Take a consultative approach Build business partner relationships Marketing tools Facebook LinkedIn Instagram (and other social media) ActiveRain Personal branded websites and blogs Email marketing Virtual events YouTube Google Ads Interactive tools ?? Here’s how. Corner the market.

Real Estate 52

Real Estate Niche Finance Referrals 52

SalesHandy

JULY 15, 2018

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Gary Vee is the influencer we all know & follow at least on one social media platform. Everybody who is either doing a job or running a business needs some inspiration now and then.

Inside sales 52

Inside sales Consult Cold Call Sales 52

Heinz Marketing

AUGUST 3, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What are some things you recommend to help be consistent in sharing content? Matt: Alrighty.

Pipeline 120

Pipeline Represent Sales Up-sell 120

Veloxy

SEPTEMBER 30, 2021

Click the links in the table of contents to skip to the chapter of your choice, or read this post from top to bottom. Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Table of Contents. And share it with your sales colleagues. They’ll thank you for it.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JANUARY 17, 2018

B2B Growth Show. Make It Happen Mondays -- B2B Sales with John Barrows. B2B Growth Show. Hosts: Sweet Fish Media Founder James Carbary and Head of Business Development Jonathan Green. Length: Approximately 20 minutes. This daily podcast is geared toward helping B2B sales executives achieve growth.

B2B 101

B2B Technique Strategic partnership Sales 101

Hubspot

MARCH 27, 2018

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Christina is the founder of LuxeLife Media Inc. , Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why.

Growth 78

Growth Consult Electricity Networking 78

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

Entertainment 74

Entertainment Presentation B2B Networking 74

Hubspot

JANUARY 27, 2020

It's safe to say that I'm a big fan of emerging media, technology, and innovation. For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. Seven in ten media planners want to add AR to their strategies in the future. Vibrant Media ). Augmented and Virtual Reality.

Technology 101

Technology Technology Gaming Entertainment 101

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. They’ve got some amazing speakers, great content.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. Blog about the things that your community wants to know about.

Follow-up 78

Follow-up B2B Networking Engineering 78

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses?

B2C 77

B2C Lead generation B2B Follow-up 77

Hubspot

SEPTEMBER 12, 2018

Your coworker in sales has a different background than you, which means she can bring different ideas to the table. You might spend most of your time creating content on a daily basis, giving you a unique understanding of your brand's voice and position in the industry. Charlie Munger's Latticework of Mental Models.

Real Estate 74

Real Estate Campaign Launch Promote 74

Score More Sales

JUNE 7, 2012

Blogworld & New Media Expo NYC is in its third day, but I’m back to the office after 2 solid days of sessions – and wow, what a fire hose that was. Relevance to B2B. Blogworld is extremely relevant to B2B, even though it is not a B2B crowd. Blogworld is extremely relevant to B2B, even though it is not a B2B crowd.

B2B 71

B2B Presentation Consult Meeting 71

Heinz Marketing

SEPTEMBER 5, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The process of raising and training a sales rep. Excited to be here.

Pipeline 52

Pipeline Sales Inside sales Appointment 52

Hubspot

MAY 8, 2019

Blog traffic is great, for instance, but doesn't necessarily tell you how a consumer is perceiving your brand. With this information, you're better equipped to serve your audience the most relevant and useful content, services, and products. But collecting data can be tricky, and oftentimes doesn't paint a full picture.

Price 78

Price Start-ups CRM Consult 78

Sales Hacker

NOVEMBER 26, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. WHAT : Five exciting days of advanced sales training and tips from some of the biggest names in Sales. WHEN : December 9–13, 2019. WHERE : Your office or home. COST : Nada. It’s 100% free. RESERVE YOUR SEAT NOW. Sales Hacker Success Summit: Level Up for 2020. Is it a real holiday?

Gaming 106

Gaming Objectives and Key Results Sales Up-sell 106

Hubspot

OCTOBER 30, 2013

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit.

Sports 70

Sports Angle Consult Networking 70

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. A B2B website that educates potential buyers isn’t a personal “weblog.” The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot.

Process 68

Process Start-ups Engineering Follow-up 68

Hubspot

MARCH 12, 2018

Do you have a PR or content person on your team? The visuals really enhance your message and the content compels action. All of the critical lessons we used to teach from our dog-eared copy of How to Win Friends and Influence People were pushed aside to make time for analysis and review of funnel conversion metrics. Shame on us.

Prospecting 101

Prospecting Referrals Sales Up-sell 101

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It is the same idea as individual thought leadership.

Pipeline 113

Pipeline Sales Education Start-ups 113

Heinz Marketing

MARCH 9, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 86

Pipeline Sales Up-sell Clients 86

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Is this the best idea? Dynamic Content Email Tests. Sup with that?

Real Estate 77

Real Estate CTR Contact Conversion 77