Hubspot

AUGUST 2, 2020

The term "sales data analysis" can sound a bit overwhelming — all three words, individually, can be imposing in their own right. Sales" is a difficult line of work to master. Some sales data analyses are difficult, exhausting, and far from effortless — but in this day and age, it doesn't have to be that way. Let's jump in.

Objectives and Key Results 97

Objectives and Key Results Price Retail Campaign 97

Gong.io

JANUARY 5, 2019

The best sales methodology for your situation will change; it’s not static. Your company needs different sales methodologies at different stages of its maturity. The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage.

Pitch 131

Pitch Sales Up-sell Contract 131

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

B2B 68

B2B Prospecting Cold Call Referrals 68

Lead Fuze

MAY 27, 2023

In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. Conclusion Mastering Instagram as a Platform To kick off your journey to becoming an Instagram marketing agency pro, you must first understand the platform inside and out. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

OCTOBER 13, 2020

Do you have a new class of sales development reps starting soon? That's why training is so important for your sales team. Below, let's learn HubSpot sales managers' top tips for training your SDR team. Use a sales training template. Not to state the obvious, but your SDR training should have a clear plan.

Education 87

Education Prospecting Cold Call Start-ups 87

Lead Fuze

JANUARY 1, 2022

The first thing we need to understand is what a sales cycle looks like and the different steps that it contains. In here, we will discuss the sales cycle definition, stages, and strategies for accelerating sales. Need Help Automating Your Sales Prospecting Process? Sales Cycle Definition. Who use Hubspot.

Commission 52

Commission Sales Cross-sell Pipeline 52

Hubspot

DECEMBER 12, 2019

They possess knowledge so valuable that someone else — an individual, department, or entire organization — is willing to pay for it. If you were to open your own consulting business practice, where would you stand? For example, let’s say you were hired to assess a sales team’s performance. What is consulting?

Consult 81

Consult Healthcare Niche Management Consulting 81

Lead Fuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Need Help Automating Your Sales Prospecting Process? We are going to go over some marketing channels and strategies, then take a look at how you should create your b2b startup marketing strategy the right way. Who use Hubspot.

B2B 52

B2B Objectives and Key Results Drivers/motivators Campaign 52

PandaDoc

APRIL 27, 2018

A business plan is essential to your company’s success. Whether it is insufficient market research, financial planning, management, lack of social media presence, website or something else, these mistakes all boil down to a lack of planning that can be traced back to the roots of your company: the business plan. Who are your customers?

Transportation 84

Transportation Niche Profit margin Objectives and Key Results 84

Lead Fuze

AUGUST 12, 2021

The Best Sales Podcasts for You This 2021. The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. From individual sales reps to Founders, there are so many great “shows” to help you become better at your job.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Tradeshows 51

Tradeshows Launch Promote Technology 51

PandaDoc

MARCH 25, 2024

If you sell complex, configurable products online, you will almost inevitably come to the realization one day that you need to add a CPQ tool to your software toolkit. This article covers the basics of CPQ implementation and guides you in the right direction on your journey toward more efficient sales.

Legal 52

Legal Manufacturing Cross-sell Price 52

ConversionXL

JANUARY 11, 2013

That means you will never have to pay to enter legitimate sweepstakes and purchasing a product will not improve your odds. It seems that everyone is running some type of online campaign nowadays. Some of them good, some not so much. Here is our guide to running an effective and legal sweepstakes campaign online. Before you start.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Highspot

NOVEMBER 9, 2023

The digital landscape has transformed the way we conduct business, and one significant development is the advent of the digital sales room. Traditional sales methods have given way to more efficient and effective digital tools, and the digital sales room is at the forefront of this transformation. What Is a Digital Sales Room?

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

PandaDoc

MARCH 26, 2024

Imagine you’re playing a video game where your goal is to guide a character through different levels until they reach the final stage. To do that efficiently, the right processes paired with a robust sales tech stack featuring a CRM and sales enablement software is key. What is a sales pipeline?

Pipeline 52

Pipeline Contract CRM Customer Relationship Management 52

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Sales Models and Fundamentals.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

ConversionXL

APRIL 23, 2019

What kind of content should you have on your site? How should you structure the menu? Website information architecture is no joke, yet the overwhelming majority of businesses structure their site using the IMO method (“In my opinion…”). What should be the first-level menu items? One or two menus?

UX 114

UX Objectives and Key Results User Experience Represent 114

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

SEPTEMBER 5, 2019

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. Step 1: Outline your goals and plan your approach. Step 2: Write your survey and send it to your audience. Table of contents.

X-functional 115

X-functional Represent Follow-up User Experience 115

PandaDoc

MARCH 7, 2023

Many that work in sales choose the field because of the flexibility and edge-of-your-seat experience that implementing a sales strategy involves. While this is a good thing, it doesn’t mean your sales cycle should be completely unstructured, without any roadmap. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Legal 52

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

B2B 99

B2B E-commerce Cold Call Represent 99

Hubspot

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Unaware of your personal brand? Whatever content mentions you is part of your brand. Everyone who's active online has some sort of personal brand established.

Follow-up 95

Follow-up Transportation Networking Angle 95

Lead Fuze

DECEMBER 31, 2021

Defining Sales Enablement: What It Is, Why It Is Important, and How To Do It Properly. A good sales enablement strategy will provide your reps with the right tools and content to help them succeed. Sales enablement is focused on what customers need, not just a paycheck. Recognize the significance of Sales Enablement.

Process 52

Process Sales Cross-sell Prospecting 52

ConversionXL

MARCH 7, 2017

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They all mean the same thing, though.

X-functional 102

X-functional Represent Follow-up Up-sell 102

PandaDoc

OCTOBER 21, 2022

Pricing is a key element of your communication with customers, and as such needs to be a central part of your dialogue with them. Hiding your prices or being uncomfortable when you need to discuss them with clients will affect your capacity to make a sale. When is the best time to discuss pricing?

Price 52

Price Presentation Clients Negotiate 52

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework. What is a Marketing Mix?

Retail 101

Retail Promote Price Profit margin 101

Hubspot

AUGUST 7, 2019

The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for something the visitor values. Now, think about how protective you are of your personal information. Why not just use your homepage or about page? Great questions.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

Hubspot

OCTOBER 17, 2018

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. Do a full audit that determines your best sources of leads, traffic, and page views. Plan experiments to test your hypotheses.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Hubspot

SEPTEMBER 11, 2018

And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. With high visibility, your domain is prominent in SERPs. Or even notice a flat tire in the car?

Engineering 101

Engineering Objectives and Key Results Follow-up Start-ups 101

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The content you're creating now shouldn't only consider your current campaigns and goals; it should also be optimized to generate leads months and years into the future.

Lead generation 78

Lead generation Engineering Promote Real Estate 78

ConversionXL

MARCH 19, 2013

What kind of content should you have on your site? How should you structure the menu? Information architecture is no joke, yet overwhelming majority of businesses have structured their site using the IMO method – “in my opinion” While common sense is a useful tool and a lot of sites are very simple (e.g.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Crafting Your Outbound Cold Calling Strategy. Components Of A Good Cold Calling Script. How to Handle Objections In Sales Calls. Cold Calling Tips From Sales Pros. Table of Contents.

Cold Call 79

Cold Call Appointment Objectives and Key Results Prospecting 79

Hubspot

MAY 25, 2015

You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site. There are many opportunities to make mistakes that cost conversions on your website.

Objectives and Key Results 78

Objectives and Key Results Real Estate Trust Technology 78

ConversionXL

JULY 3, 2014

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. JC Penney’s went from a sales model based on constant coupons and markdowns to “everyday low prices.” image source.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Hubspot

JUNE 15, 2012

The sales guy, or the customer who has already used the product or service? That means every once in a while, it's good to dedicate some time to collecting your customers' stories so you can share them with your leads and help make their buying decision a little bit easier. and obviously seeing fantastic results!

Click Through Rate 78

Click Through Rate Follow-up Start-ups Service 78

ConversionXL

OCTOBER 23, 2019

’ These blog posts are written by publishers who want more traffic and click bait, which is why most of them are titled something like ‘The 1 tip that increases revenues by 780% every single time.'” Your site would look like a Christmas tree. Some will make your site worse. Some are worse than others.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

Jeff Shore

NOVEMBER 7, 2018

Self-doubt, procrastination, impatience, multitasking, rigidity, perfectionism, and negativity are issues we all struggle with as sales professionals but also just as human beings. When we carry these blocks into our sales discussions, we are doing a disservice to ourselves and our customers. sales #buyersmind Tweet This.

Sales 79

Sales Engineering Start-ups Follow-up 79