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Conversation Beats Automation

Iannarino

The Gist: Conversations are better than automation. Use automation only when your outcome doesn’t require creating value. Turning Automation Upside-Down. In both examples, no one is harmed or even bothered by the fact that you have automated transactional tasks. You might believe this statement goes too far.

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The Unrecognized Benefits of Cold Calling

Iannarino

The ability to have a synchronous conversation is also the key to acquiring the other benefits, some of which may seem counterintuitive but will still enhance your professional growth and development. Framing rejection this way will help you later, especially when a competitor beats you on a large deal. Eliminating Fear of Your Client.

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The Medium Is Your Message

Iannarino

The same trend has made many best practices so prevalent that entire swaths of selling are now fully commoditized, making many sales conversations transactional rather than consultative. In other words, I don’t mind automating what might be transactional, but no technology can outperform humans on relational tasks.

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How You Can Get Started With Email Marketing Today

Salesforce

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What impact have marketing automation and AI had on email marketing?

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How to Foster Healthy Competition When Managing Remote Teams

SalesLoft

In this blog post we’ll discuss how customers are using SalesLoft to facilitate remote activities that inspire healthy competition and maintain team rapport: Hosting remote power hours. Closers: Who had the most conversations? Customer Success: Who had the most conversations? We have another blog for that! We have too.

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This day in search marketing history: January 5

Search Engine Land

28 on the Inside Adwords blog. 2022: The WordPress IndexNow plugin enabled automated submission of URLs from WordPress sites to multiple search engines without the need to register and verify your site with them. Data: StumbleUpon Beats Facebook As Top Social Referrer. 2011: Live blogging Ballmer’s talk at CES in Las Vegas.

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This day in search marketing history: January 25

Search Engine Land

Yahoo Beats Expectations with Weak $1.5B Google Acquires SayNow 2011: SayNow was a platform that allowed voice messaging, one-on-one conversations, and group calls to be instantly integrated into Facebook, Twitter, MySpace, Android, or iPhone applications. Some free SEO advice for his new blog.