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How to Make Your First Impression Impressive

Iannarino

Outdated approaches to sales, especially during first meetings, all but ensure a bad first impression. The key to a good first impression is the ability to create value for your client. You’ve been pursuing your dream client for months and have finally convinced them to meet with you. What Is Your Agenda?

Clients 340
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The Problem with Problems and Pain

Iannarino

The Gist: It is no longer enough to identify your client’s problem, especially when it’s already well-known. To solve your client’s problem, you have to solve the problems that prevent them from solving the problem. Writing the book has caused me to recognize a critical insight about B2B sales , or more accurately, about B2B buying.

Intrinsic 328
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Whatever It Takes In Sales

Iannarino

When what you’re doing isn’t working, you need to change your approach. Do all the things that are necessary for you to succeed, without violating your values. “Do whatever it takes” sounds like a good way to succeed in sales , until you recognize that there are no constraints or guardrails.

Sales 304
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How You Should Switch Your Pitch

Iannarino

The Gist: Many thought leaders recommend that you should not pitch your clients, a model that suggests not starting with “why us.”. There are, however, things that you should pitch if you want to make your conversations valuable to your clients, all of which improve your position. A View of Your Client’s World.

Pitch 297
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How to Deal with Legacy Approach Buyers

Iannarino

The Gist: Even though there is a lot of criticism aimed at legacy sales approaches, there is nothing similar when it comes to legacy buying approaches. The legacy buying approaches tend to treat complex sales as if they were transactional. Work to create enough value to disrupt the process in some meaningful way.

Clients 206
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How to Become Your Client’s Competitive Advantage

Iannarino

You must provide your prospective clients with the ability to improve their results. Working to be your client’s competitive advantage is the surest and truest path to winning deals. Instead, the best and fastest way to win a client’s business is to use your insight and expertise to create value for them.

Contact 228
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Lead Generation Sites & Examples Of Working Models

ClickFunnels

Table of Contents: #1 ClickFunnels #2 Get The Guy #3 Your First 10K Readers Want Russell To Teach You How To Build Your First Sales Funnel? #1 We want to start this article by sharing how we approach lead generation…. Did you know that we don’t have a traditional website? Continue reading….