Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Why pay attention to the creator economy?

Niche 135

Niche Negotiate Legal Contract 135

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

B2B 107

B2B B2C CRM Engineering 107

ClickFunnels

AUGUST 18, 2021

More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? Brand awareness would sit at the very top of this marketing funnel as a part of the “Awareness” stage (go figure). Both are valuable for growing a business.

Lead generation 245

Lead generation Contact Niche Gaming 245

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 110

B2B Represent Campaign Strategize 110

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. “The platform is really a much more robust solution,” Golec told us.

Technology 105

Technology Technology B2B Represent 105

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 127

Conversion Gaming Objectives and Key Results Referrals 127

Veloxy

SEPTEMBER 4, 2023

How do you instantly tell the difference between a good cold email template and a bad one? Look at who wrote the cold email and their average response rates. Depending on your company, cold email writing is commonly shared between sales reps and marketing. million cold emails. million cold emails.

Cold Call 130

Cold Call B2B Campaign Clients 130

Veloxy

APRIL 25, 2022

Cold emailing has never been more effective. Thanks in part to the popularity of inside sales and remote work, and the improvement in sales engagement and sales analytics software, cold email metrics have been skyrocketing like never before. Sign of the times versus email expectations. What are Cold Emails?

A/B testing 214

A/B testing Inside sales Contact Consult 214

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 111

B2B Cross-sell Hospitality GTM 111

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization.

B2C 116

B2C Sports Referrals Non-Profits 116

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 115

Gaming Conversion Objectives and Key Results Referrals 115

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.

GTM 112

GTM B2B Gaming Education 112

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Sales Hacker

JANUARY 31, 2022

Too many sales teams, though, are continuing to use the same general tactics they used pre-2020. While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. We’ve witnessed a fundamental shift in how we all communicate at work.

Represent 108

Represent B2B Construction Meeting 108

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. How do you make it work for you?

GTM 71

GTM Launch B2B Growth 71

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

GTM 101

GTM B2B Represent Education 101

Search Engine Land

APRIL 4, 2023

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding.

B2B 99

B2B UX CRM Promote 99

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. It can’t be personal like us, human like us. It takes considerable time and effort to write high-quality blog posts.

Objectives and Key Results 91

Objectives and Key Results Price Follow-up Start-ups 91

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. How to get it right Be very deliberate about where you deploy AI and how you do it. This might not seem like a big issue.

Trust 121

Trust Customers Healthcare Service 121

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today.

Lead generation 98

Lead generation Real Estate B2B Manufacturing 98

Veloxy

NOVEMBER 29, 2021

Customer expectations are higher than ever before, so now is a perfect time to read this blog post and use the readily applicable practices— and close more deals! Read on to learn more about predictive sales forecasting and how it can help your sales teams and their sales performance. What is a salesperson to do?

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? In my opinion, it’s always okay — when used ethically.

B2B 91

B2B Click Through Rate Lead generation Engineering 91

Search Engine Land

FEBRUARY 19, 2023

Keeping it on pages is fine, we just don’t use it for Google News anymore.” Using the news meta keywords tag no longer helped Google understand your news content. Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag.

E-commerce 94

E-commerce Engineering B2B Campaign 94

Search Engine Land

JANUARY 24, 2023

Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked about how we feel about Googlebombs, and we have talked about them in the past. ” Ryan Moulton and Kendra Carattini, A quick word about Googlebombs How did this Google bomb happen?

A/B testing 129

A/B testing Engineering Price Territory 129

Veloxy

SEPTEMBER 30, 2021

Did you know that the average businessman or businesswoman receives over 115 emails per day ? In fact, 51% of executives would rather hear from sales reps via phone compared to email, LinkedIn, and in-person visits. What they need is someone who understands the complexity of a sales call, what needs to be said, and how to say it.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Was it the last email, event or offer that contributed to that sale?

A/B testing 120

A/B testing Tradeshows Finance Cross-sell 120

Heinz Marketing

JANUARY 15, 2021

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box. Email is a great way to start the conversation.

Technique 135

Technique Prospecting Manufacturing Sales 135

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content? Well – not necessarily!

Strategize 104

Strategize Referrals Contact Pipeline 104

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Heinz Marketing

MAY 9, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 3 Ways Your Sales Reps Can Fill Their Pipeline with Video. A look at some different ways your sales reps can use video and when to use them.

B2B 80

B2B Meeting Pipeline Technology 80

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? It’s an approach that fits with how people increasingly engage with brands.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 156

B2B Cold Call Manufacturing Up-sell 156

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? Create awareness with paid social media posts 2.

Customers 129

Customers Retail Cross-sell Follow-up 129

Sales Hacker

SEPTEMBER 24, 2022

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. You’ve already got their interest, but you also have to give them a reason to dig deeper and see how the product fits into their lives. Building a sales funnel that aligns with your business goals is essential.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Hubspot

DECEMBER 18, 2019

This morning, as usual, I started my day by checking my emails. While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile.

CTR 101

CTR A/B testing Click Through Rate Start-ups 101