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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. Grove had an admirable penchant to treat his sales force as the best source for figuring what was going on with Intel’s clients. Here’s how an OKR breakdown might look for a professional sales force. He listened, learned, and made adjustments.

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How to Champion Enablement Investment With Your C-suite

Highspot

The key is to measure your direct impact on priority initiatives and correlate those to the business results that matter most to your C-suite. In doing so, you can convey how investing in enablement helps leaders realize their business goals. Since implementing Highspot, customers report a 2.3x

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How to unlock more value from your event content

Martech

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

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13 key SEO metrics to track in 2023

Search Engine Land

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. Some SEO metrics are more useful than others.

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Sales Acceleration: A Sales Manager’s Guide

Veloxy

While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Start here: Speed up your selling activities in a few clicks If you’re using another sales acceleration software, most of the principles will still apply.

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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. The Challenge of Digital Expansion for SMB.

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Effective Strategies on How to Figure Out Quality of Leads

Lead Fuze

Whether you’re a seasoned marketer or a small business owner, knowing how to figure out quality of leads is critical for your sales success. Armed with this knowledge, you’ll be well-equipped to boost conversions and elevate sales within your business. How do you define quality lead?