The Only Two OKRs for Sales
Iannarino
JULY 31, 2021
The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. Grove had an admirable penchant to treat his sales force as the best source for figuring what was going on with Intel’s clients. Here’s how an OKR breakdown might look for a professional sales force. He listened, learned, and made adjustments.
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