Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. This tool aims to make HubSpot’s software more interactive and user-friendly.

Niche 97

Niche CRM Contact Sales 97

Highspot

DECEMBER 12, 2023

By demonstrating how adoption leads to improved performance, leveraging analytics to prove how your programs drive sales outcomes, and highlighting stakeholder feedback, you can create a compelling business case for enablement. Here are data-driven tips to champion sales enablement investment and maintain buy-in from your C-suite.

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. The result?

Pitch 135

Pitch Niche Engineering Promote 135

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Search Engine Land

DECEMBER 6, 2023

Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. Inventory structuring for an SEO-friendly taxonomy Use generative AI to examine the current content on a website, whether it’s product listings on an online store or the entire collection of articles for a web publisher.

Niche 141

Niche User Experience CTR Click Through Rate 141

Veloxy

OCTOBER 5, 2023

In the ever-evolving digital landscape, LinkedIn InMail has emerged as a powerful tool for professionals to connect and engage with their target audience. But how can you harness the full potential of this feature to boost your networking and business efforts? Consequently, any type of messaging ads are prohibited.

Objectives and Key Results 162

Objectives and Key Results Technique Networking Lead generation 162

Search Engine Land

DECEMBER 1, 2023

Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Update product descriptions and titles and, if possible, images.

E-commerce 140

E-commerce Click Through Rate Strategic planning Pitch 140

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Up to 87% of consumers relied on Google to evaluate local businesses in 2022.

Sports 136

Sports Angle Click Through Rate Engineering 136

PandaDoc

MAY 9, 2024

Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. Sales enablement tools like CRM platforms help increase sales velocity.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Search Engine Land

AUGUST 10, 2023

Help customers find what they need Customers turn to search engines to solve their problems or to learn how to use your products. By creating content that addresses these concerns, you can leverage SEO as a powerful customer service tool. When SEO and CX work together, they: Pave the way for businesses to reach the right people.

User Experience 98

User Experience Engineering Follow-up Up-sell 98

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Discounts Similarly, discounts continue to drive sales for merchants, especially around the holiday window.

Click Through Rate 143

Click Through Rate A/B testing Retail Strategize 143

Lead Fuze

JANUARY 6, 2022

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. This trust, in turn, boosts your B2B sales and leads. Long Sales Cycle. Unlike B2C businesses that enjoy short sales cycles, B2B suffers from long and complex sales cycles. The Importance of B2B Storytelling.

Technique 105

Technique B2B B2C Contract 105

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive.

B2B 110

B2B Objectives and Key Results Drivers/motivators Strategize 110

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Pushy sales tactics. What is lead nurturing? Engagement.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Sales tactics like cold calls often have a low conversion rate. Access to more data.

GTM 95

GTM Growth Cross-sell Referrals 95

Search Engine Land

OCTOBER 26, 2023

The benefits of using DIY content Here are a few of the critical ways DIY content can help you boost business, both online and in the real world. By offering valuable resources, information, or tools, you can encourage visitors to provide their contact information in exchange for access to exclusive content or offers.

Trust 128

Trust Education Service Entertainment 128

Lead Fuze

DECEMBER 5, 2023

Get ready to explore new frontiers in digital marketing by leveraging powerful generative AI tools like SEMRush’s Writing Assistant. It’s like having an army of digital wordsmiths at your disposal, creating content that can help boost your search engine rankings. How to use generative AI to improve SEO ? Did you know 81.5%

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Lead Fuze

AUGUST 29, 2023

In this guide we’ll delve into actionable steps on how to get better conversion rates – strategies that will help transform your site from being merely visually appealing into a powerful tool designed specifically for converting visitors into customers. Which three actions can improve your conversion rate?

Conversion 52

Conversion A/B testing User Experience Technique 52

Lead Fuze

SEPTEMBER 30, 2023

The internet is brimming with potential customers waiting for your products or services. Discover how platforms like social media and email marketing can boost your site’s traffic without spending a dime. The challenge lies in reaching out and engaging these prospects without breaking the bank.

Lead generation 52

Lead generation Cold Call Strategic planning Technique 52

Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

Customers 138

Customers User Experience B2C Engineering 138

Salesforce

DECEMBER 8, 2023

Types of email marketing What is the best email marketing tool? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. They can promote your garden center, share their experiences with your products, and attract new customers to your store. Understood?

Promote 122

Promote Campaign B2C Retail 122

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Was it the last email, event or offer that contributed to that sale? Competition.

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Email marketing is a powerful tool for nurturing leads. That sounds like a rough experience, right? No hard pitch.

Click Through Rate 99

Click Through Rate Campaign Trust User Experience 99

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Campaign 126

Campaign Relationship building Pipeline Strategize 126

Lead Fuze

JUNE 30, 2023

Creating a robust lead generation strategy is essential for sales reps, recruiters, startups, marketers and small business owners alike. We’ll also discuss maximizing referrals, leveraging software tools like HubSpot, co-marketing collaborations, A/B split testing, website popups and webinars. And guess what?

Lead generation 52

Lead generation Cold Call Referrals CRM 52

PandaDoc

JANUARY 29, 2024

Hopefully, the start of the new year has you super jazzed about what your sales organization will achieve in 2024. We know we’re excited about the potential our sales team has at PandaDoc. A sales team is the powerhouse behind any thriving software company. Incentives, or spiffs, can really boost motivation.

Closing 52

Closing Drivers/motivators Quota CRM 52

Lead Fuze

NOVEMBER 10, 2023

Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. The possibilities are mind-blowing: sparking creativity through content ideation, boosting customer engagement or elevating social media campaigns.

Campaign 52

Campaign Promote Follow-up Engineering 52

Lead Fuze

SEPTEMBER 30, 2023

In fact, these innovative tools help marketers optimize their content for a broader audience while making their lives easier in the process. The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. This blog post will provide an in-depth guide on the strategies and techniques that can help turn every customer interaction into an upsell opportunity.

Product 52

Product A/B testing Cross-sell Technique 52

Lead Fuze

SEPTEMBER 30, 2023

Well, that’s what the world of sales can often feel like. The best AI sales tools could be that lifeguard for you. This post is here as your personal compass – pointing out where these life-saving tools are hidden within today’s digital landscape. How can AI be used in sales?

Objectives and Key Results 52

Objectives and Key Results Lead generation Sales Gaming 52

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Sell 75

Sell CRM Sales Price 75

PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. See also How to close the sales cycle with sales battle cards 2.

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Search Engine Land

FEBRUARY 20, 2023

Read: No ads, no sales pitches.) ” It would be hard to teach someone how to do these things in a written blog or article, so serving up a video makes a lot more sense. For example, publishing a blog with a related video embedded in the post can be a way to further engage your audience and keep them on your page longer.

Entertainment 100

Entertainment Education Engineering Follow-up 100

Sales Pop!

JANUARY 25, 2024

It’s a powerful tool to elevate your brand and position it right where it needs to be – in the hearts and minds of your customers. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Hootsuite’s blog is a testament to the power of frequent publishing.

Education 59

Education Real Estate Trust Engineering 59

PandaDoc

MAY 13, 2024

The psychology of sales can reveal all this and more. There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead. What is sales psychology? Why does it matter? Why do people buy?

Closing 52

Closing Legal Real Estate Trust 52

Lead Fuze

OCTOBER 5, 2023

Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Envision image recognition technology enhancing your customers’ shopping experience by finding similar products within seconds. What is the best AI tool for digital marketing? Can I use AI for marketing?

Real Estate 98

Real Estate Retail Technology Technology 98