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The Five “Why’s”

Partners in Excellence

But the “5 Why’s” force us to drill down further, we pose a “Why” question about their response, probing to better understand and learn about the underlying reasons. He was selling a technology solution to an IT user. They responded, he kept asking why and drilling down into the issues.

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Going Through The Motions Or Doing The Work?

Partners in Excellence

Every organization I work with has a “Buyer focused selling process.” As I drill down in my questions, I soon discover that while they have the things that support driving higher levels of performance, they aren’t using them–at least effectively. Every organization focuses on their ICP.

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The “Adaptable Selling Process”

Partners in Excellence

We were taught the various stages of the selling process. What I learned and sought to apply, for decades, is no different from what every sales person has learned about the selling process. We’ve trained thousands of people in the selling process, leveraging it for their deal strategies.

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The Tyranny Of “More!”

Partners in Excellence

more product to sell, more territory, more pipeline, more commission, more people, more funding, more, more, more… And the response to these request is, generally, to provide more. ” Salesperson: “Stop wasting my time with questions, just give me more leads?” ” Manager: “Why do you need more leads?”

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The “Sales Tolerance Stack Up Problem”

Partners in Excellence

For example, if we wanted to drill a hole in the center of a square plate, we would identify both the size of the hole and the exact center of the hole, +/- a certain tolerance. It might look like “Drill a 1 inch hole 3 inches from the left side, 3 inches from the top, +/- 1/32 inch.

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Attention To Detail….

Partners in Excellence

Great selling, great leadership are always characterized by attention to detail. We fail to drill down and understand how the customer feels about the issues. We provide that information, but seldom drill down with the customer to help them understand. first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

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What Happens When The Incremental Costs Of Developing Content Is $0?

Partners in Excellence

Think about going to a marketing person asking, “I need 10 blog posts on this topic, when can you deliver it?” The stop searching, they may even just stop projects, thinking the hassle of finding the right information in the petabytes of data inflicted on them isn’t worth it. All of this takes time.