Remove blog tag digital-customer-engagement
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Scaling personalized experiences: From anonymity to insight

Martech

In the digital age, personalizing the user experience remains a paramount goal for marketers. How can we increase engagement and guide these unseen visitors toward becoming known? How do we engage visitors when we know so little about them? Journey stage tagging. Product and service tagging.

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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

B2B 115
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Best of the Bot: Create an SEO plan for a digital marketing agency

Search Engine Land

Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors. Ensure your content is valuable, informative, and engaging to attract and retain your audience.

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Mapping the customer journey for SEO and marketing success

Search Engine Land

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. This leads to more impressions, traffic and increased brand loyalty.

Customers 128
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Streamlining Content Development with Minimal Lift 

Heinz Marketing

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. We have an example to illustrate later in the blog.

Campaign 115
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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

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Key SEO trends for 2024 by Wix Studio

Search Engine Land

Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

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