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Why influencer marketing is critical in B2B

Martech

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What’s the key to B2B marketing success? Influencers. It makes sense. The difference?

B2B 122
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Unwilling to Unlearn

Iannarino

When it results in a negative number, it is often because the formula for revenue growth requires a meta formula: Revenue Growth = Growth of Sales Effectiveness. The most common belief in sales is that more is better than better. The Gist: One of the primary obstacles to better results is a refusal to unlearn poor techniques.

Technique 320
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B2B Reads: Team Disconnect, Delegating, and Manifestation

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. Stop Feeling Guilty About Delegating.

B2B 121
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B2B Reads: The Power of Storytelling, Strategy Failure, and Quality Sales Leaders

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers.

B2B 97
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MarTech’s marketing operations experts to follow

Martech

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A

Legal 111
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How to use HubSpot’s AI tools in your sales and marketing

Martech

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Generate blog ideas. HubSpot has been rolling out new generative AI features. Writing emails.

Niche 93
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Picking a promising leader: 3 must-have qualities

SalesLoft

In a nutshell, is the real problem your front line sales leaders? Sales teams are under a lot of pressure. Your highest performing sales rep may not be the best choice for a sales manager — at least, not without some additional training and support. What is the #1 problem facing your revenue team? Meeting quota?

Sports 52