Why influencer marketing is critical in B2B
Martech
APRIL 2, 2024
Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What’s the key to B2B marketing success? Influencers. It makes sense. The difference?
Let's personalize your content