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Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

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Foundations Of Value Creation

Partners in Excellence

Too many organizations rely on surrogates to deep employee engagement–free coffee, fitness programs, beer parties, and swag are not a substitute for genuine caring. It starts with how we care for and support each other. Helping them innovate. Helping them manage consensus throughout the process.

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Thousands of small and midsize businesses (SMBs) are joining the market every week. In the U.S. alone there are about 33.2 million small businesses , which constitutes up to 99.9% of all the businesses across the country. Such huge numbers equate to huge revenue potential in terms of SMB sales. What is the difference between SMB vs B2C?

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Is ChatGPT your secret weapon for SEO content editing?

Search Engine Land

But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. Editing and refreshing content is a vital part of the SEO content lifecycle. This article determines various ways ChatGPT can aid with content editing for SEO. A human must constantly review the tool’s outputs before publishing.

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How to create a successful lead management process in 5 steps

PandaDoc

An effective lead management process is one of the most critical factors driving sales through your funnel. When you capture the attention of a potential customer, this is the moment a lead is born. However, how that lead plays out, whether that person becomes a paying customer or client, is another matter. But not all leads are made equal.

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How to boost your sales performance with opportunity management

PandaDoc

What is opportunity management — and why should you care? All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Although sales and opportunities are often used synonymously, they’re not the same.

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Top ten ways to ask clients for a review

PandaDoc

Even something as small as checking on your existing clients can tell a lot about how much you care — including traveling a long distance and showing up. Every marketer can tell you the main principle for building a successful brand presence and credibility: show, don’t tell. So how should you go about doing something like that?

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