Search Engine Land

NOVEMBER 20, 2023

Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. And Google has stricter guidelines about YMYL topics.

A/B testing 128

A/B testing Click Through Rate Real Estate Niche 128

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. If you provide a case study or a customer referral, can they cut you a deal? Can you break whitepapers into blog posts or case studies? Or turn a series of blog posts into a larger guide?

Negotiate 114

Negotiate Referrals Contract Follow-up 114

Search Engine Land

AUGUST 14, 2023

People have long added external links to their blogs in hopes of being seen as relevant. Many people in the industry follow this practice, and there have even been some case studies proving the validity of claims that external links on your site can help with rankings. But there is one problem: the study was done in 2015/2016.

Manufacturing 98

Manufacturing Niche Follow-up Engineering 98

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry.

Engineering 114

Engineering Entertainment Education Niche 114

Search Engine Land

MAY 12, 2023

A resource center is typically organized and laid out in a way that helps visitors find content on particular topics or types of content. As far as the content you’ll find inside a resource center, you’re not limited to blogs. It makes your content on specific topics much easier to find.

Niche 96

Niche UX User Experience Promote 96

Search Engine Land

APRIL 17, 2023

The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. Presenting not just the “what” but also the “how” and the “why” of the topic.

Education 101

Education Angle Trust Entertainment 101

ClickFunnels

NOVEMBER 24, 2022

Research popular keywords related to your industry, and use them in your descriptions, titles, and blog posts. You should also focus on link building – create relationships with other companies in your niche, ask them to link back to you, or even guest post on their blog. Start a Blog or Podcast. Create Case Studies.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Search Engine Land

APRIL 21, 2023

In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. For instance, new research doesn’t continually come out, which makes old ideas/ways of thinking about the topic obsolete.)

Real Estate 99

Real Estate Angle Engineering Territory 99

ClickFunnels

SEPTEMBER 22, 2021

In some cases, you might need to advise against purchasing a more expensive insurance package, against purchasing insurance from your company, or even against purchasing insurance in general. Make videos that comprehensively address those topics. So make sure that your lead magnet is super valuable and exceeds their expectations.

Niche 244

Niche Education Start-ups Up-sell 244

Search Engine Land

MAY 15, 2023

The two rows at the bottom indicate the topics and customer journey stages which align with the specified audience at the top. Education / Exploratory – Blog & Resources A SaaS website’s main purpose is to generate visibility on the search engines for the queries the customers search. What might have been the issue?

Engineering 118

Engineering Growth Education Territory 118

Search Engine Land

SEPTEMBER 1, 2023

” “Whether we’re publishing articles or blogs or we’re reviewing movies, it’s important to understand what schema we can leverage to help search engines to index our sites.” Schema is the way to do that on this one.”

Click Through Rate 142

Click Through Rate Engineering Presentation Technique 142

Search Engine Land

SEPTEMBER 22, 2023

Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Then, I reviewed and made edits to posts on the same topic generated by: GPT-3.5, an AI-powered language model developed by OpenAI.

Objectives and Key Results 113

Objectives and Key Results Campaign Referrals Gaming 113

Search Engine Land

NOVEMBER 15, 2023

With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks. Successful content consolidation: A case study We saw this firsthand with our project for the U.S. However, that does nothing to help an audience thirsty for information.

Niche 111

Niche Clients Engineering Quota 111

Search Engine Land

FEBRUARY 6, 2024

How generative AI and search engines understand topics The last year has been eye-opening about the current capabilities of generative AI and large language models (LLMs). The guidelines have this to say about a reputation: “Reputation research should be performed according to the topic of the page. financial information).”

Represent 113

Represent Engineering Niche Service 113

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. It’s easier to get to the top if a company becomes a topical authority in Google’s eyes. You need to cover the topic fully, including the basics like “what is…” and so on. Use specialized tools.

B2B 114

B2B Gaming Niche Appointment 114

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. The top 4 elements should come as no surprise: Service descriptions (87%).

Lead generation 101

Lead generation Presentation Gaming Service 101

ClickFunnels

JANUARY 30, 2022

Case Study. Value Add (recent blog post link, relevant news article, another case study, etc). Blogging can help you attract organic search traffic from Google. However, you need to approach it the right way, otherwise, you may end up writing endless blog posts without any sales to show for it.

Product 222

Product Sell Promote Launch 222

Search Engine Land

MAY 17, 2023

Three data structures exist on the web: unstructured (blogs), semi-structured (Wikipedia), and structured data (Wikidata and JSON schema). Optimize around search intent when attempting to cover a topic. You must have your core topic on every page if you are Nike. Case in point: the Wikipedia page for “sneakers.”

Sports 102

Sports Objectives and Key Results GTM Angle 102

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Blogs give copywriters a chance to dive deeper into topics in a way that isn't captured through emails, ads, or social media posts.

Contact 101

Contact Follow-up Service Closing 101

Search Engine Land

FEBRUARY 6, 2023

It needs to dive deep into a topic and provide value. Build your reputation : Lengthy guides and blog posts demonstrate your expertise on your topic and industry, establishing trust. Choose the right topic One of the first things to understand about creating long-form content is: Not all topics are suitable for this format.

UX 98

UX Transportation Trust Engineering 98

ConversionXL

MAY 19, 2020

Whatever the case may be, the process covered in this article will help you identify new ideas. Case studies, for example, can contribute to both the Evaluation and Purchase stages. Ideation exercise: Brainstorming 30+ new topics. Not all may apply to you, your company, your industry, your customers, or your business.

Education 129

Education Follow-up Prospecting Service 129

Heinz Marketing

MAY 24, 2022

How many pieces are blog posts, webinars, whitepapers, case studies, etc.? How many pieces are there for each topic area? Begin recording each asset and include the following pieces of information: Asset Name. Funnel Stage. Intended Persona. Industry (Optional). Funnel Stages. Next, take a look at your metrics.

Campaign 105

Campaign Launch Follow-up Consult 105

Martech

MARCH 13, 2023

It takes considerable time and effort to write high-quality blog posts. But there’s a caveat to generating blog posts: you never know what outcome you’ll get, its length and completeness. You’re writing a piece about [your topic]. What else can you do with ChatGPT blog post writing?

Objectives and Key Results 77

Objectives and Key Results Price Follow-up Start-ups 77

Search Engine Land

MARCH 10, 2023

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals. Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

Commission 94

Commission Objectives and Key Results SQL A/B testing 94

Search Engine Land

SEPTEMBER 11, 2023

Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study. PPC advertising is key in this case. So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. SEO takes time to work.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

APRIL 1, 2024

This can happen on a site because pages are too similar in the topics they address and how they address them. It can also happen for technical reasons, such as a tag system on a blog or products only differing by color or size, creating almost identical pages. the one it chooses to rank). However, it’s not adding anything new.

Technique 122

Technique Legal User Experience Represent 122

Search Engine Land

APRIL 8, 2024

Offer to collaborate on content or ask for their opinion on a topic related to your website. Identify Relevant Websites Target websites that are authoritative and relevant to the finance industry, such as financial news publications, industry blogs, business directories, and industry-specific forums.

Finance 100

Finance Manufacturing Referrals Construction 100

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. No hard pitch.

Click Through Rate 93

Click Through Rate Campaign Trust User Experience 93

Search Engine Land

APRIL 21, 2023

Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Then, some resorted to “correlation studies.” The correlation studies showed that most top-ranking content was much longer that its lower-ranking counterparts. It's possible but not proof.

Click Through Rate 96

Click Through Rate CTR UX User Experience 96

Salesforce

FEBRUARY 25, 2022

As you begin studying Security, you’ll hear a lot about profiles. For instance, sales teams who need to access opportunities or service reps who need to access cases? So, in this case, you’d give the salesperson permissions for the Sales profile and the additional information. The permission set is like the word “and.”

Represent 98

Represent Contact Clients Education 98

Salesforce

FEBRUARY 17, 2022

This allows them to focus their studies accordingly throughout the week. Teamed up with fellow learners, Trailblazers deep dive into role-based topics and concepts and complete hands-on exercises with guidance from Salesforce Certified Instructors. The Trailblazer Blog. Then, your teams will jump into role-based learning tracks.

Commission 98

Commission Networking Start-ups Follow-up 98

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic.

Niche 101

Niche Sports Entertainment Finance 101

Gong.io

JULY 5, 2022

In either case, it‘s important to remember that the sales funnel is a model; it‘s a representation of the buyer‘s journey. . In another case, the middle four stages might not happen at all. Email marketing campaigns, free trials, and case studies are important instruments here. Awareness, Interest, Evaluation, Purchase).

B2B 133

B2B Pipeline Represent Sales 133

Search Engine Land

MARCH 26, 2024

Here’s an example of this on Western Union’s blog: This strategy helps build topical authority for Western Union’s app within the competitive money transfer space. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Real Estate 95

Real Estate Pitch A/B testing Angle 95

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites.

Referrals 68

Referrals Pitch CRM Contact 68

Hubspot

MARCH 14, 2018

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. How Are They Different From Blog Posts and Ebooks? There are also ebooks and blog posts -- both of which have various differences from a whitepaper. What Is a Whitepaper? Let me show you a comparison.

Education 100

Education Legal Promote Pitch 100

Search Engine Land

DECEMBER 5, 2022

If that’s the case, consider switching keywords to target what you can actually win. This keyword is the focus and topic of this page!” That's too old, especially since companies usually update studies (or conduct new ones) every few years. They also generate 70% of all traffic. page title).

Engineering 103

Engineering Entertainment Government Start-ups 103