What’s new and what’s working, in B2B channel partner marketing
Martech
DECEMBER 26, 2023
Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.
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