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How to Prepare for a Client Conversation

Iannarino

The Gist: Preparation can improve your ability to deal with client conversations, especially difficult ones. It is critical that you know your desired outcomes, as well as what your client needs from you. I almost called this post “How to Have a Difficult Conversation with Your Client.” Determine What Your Client Needs from You.

Clients 294
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The New Sales Conversation

Iannarino

Some of their problems are systemic and difficult to address. In doing so, they find a lot of information but little insight into what they need to change. These inflection points are not hard to identify or follow, but because many changes are gradual, it’s difficult to believe that a significant and irrevocable change will occur.

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A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Your clients already know what they need. Another person commented, “The real issue is do you know everything your customers know and what their pain is?” What Makes You Truly Consultative.

Consult 318
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How to Avoid Spamming Someone on a Cold Call

Iannarino

You can make the same mistakes when making a cold call by using the same flawed techniques. Weinberg’s point, as I take it, is that is difficult to spam people on the telephone, which is not to say that a salesperson with a poor strategy isn’t capable of doing so. That approach is treated as “spam.”. Step Three.

Cold Call 329
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From Legacy to Modern Sales Approaches, Who Leads | Part 7

Iannarino

One way you can identify where your sales approach falls on the continuum of legacy to modern is by asking who leads the conversation and what challenges they are addressing. There was a time when the salesperson would have managed the one conversation that would have been necessary to sell their product or service.

Negotiate 199
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The Unrecognized Benefits of Cold Calling

Iannarino

The Gist: Teaching salespeople to avoid making cold calls stunts their growth and development. There is a bottomless pit of people, especially on social media, who will tell you why you should not make cold calls. There is a bottomless pit of people, especially on social media, who will tell you why you should not make cold calls.

Cold Call 352
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Trade Value, Not Intrigue: A Better Approach to Sales Competition

Iannarino

This approach is problematic because it implies that you’ll share confidential information that will somehow benefit your prospective client, making you untrustworthy. What exactly are you going to tell them that they couldn’t deduce from what they know about your company? You Never Have to Kiss and Tell.