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How You Should Switch Your Pitch

Iannarino

The Gist: Many thought leaders recommend that you should not pitch your clients, a model that suggests not starting with “why us.”. There are, however, things that you should pitch if you want to make your conversations valuable to your clients, all of which improve your position.

Pitch 295
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9 tips for converting more organic traffic

Search Engine Land

Attracting good traffic to your website and related properties is a great achievement in SEO. Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources.

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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me. How this prompt could be improved: You an experienced SEO consultant with clients in various industries. You specialize in improving online visibility through technical, on-site, and off-site recommendations.

Clients 117
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

So, why start from the bottom in B2B? Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it.

B2B 114
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Climate change SEO survey: Making the web more sustainable

Search Engine Land

But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs about climate change? By choosing and supporting eco-friendly clients, SEOs can help shape demand in a more eco-positive direction – which has the potential to have a huge net impact. What’s the link?

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How To Generate Super High-Quality Leads With Automation

ClickFunnels

According to HubSpot , 61% of marketers consider generating traffic and leads to be their biggest challenge, which is probably why 53% of marketers spend at least half of their budget on lead generation. But how do you automate your lead-gen efforts? That’s what we’re talking about in this guide. Keep reading!

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On Time Management, A Non-Traditional View

Partners in Excellence

We spend our days in a few rooms, with our families restricted to the same rooms, moving from task to task. These are, perhaps, non traditional, even heretical recommendations, but they might be helpful in figuring out how to better control over your time. Stop focusing on how busy you are, but what you accomplish.

Meeting 107