Hubspot

SEPTEMBER 17, 2020

How do customers discover new products nowadays? If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. As marketers, we know search queries like these are important for two main reasons. Image Source.

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

Hubspot

FEBRUARY 17, 2017

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter.

UX 78

UX Sports Trust User Experience 78

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g.,

Customers 129

Customers Retail Cross-sell Follow-up 129

Sales Hacker

AUGUST 4, 2020

This week on the Sales Hacker podcast, we speak with Matt Rizzetta , founder of North 6th Agency, which is a communications and PR firm based in New York City. When should a company associate with a marketing agency [12:19]. Matt launched his business from his proverbial garage while his wife was pregnant with their first child.

Objectives and Key Results 105

Objectives and Key Results Finance Start-ups Prospecting 105

Hubspot

FEBRUARY 11, 2014

If you work in marketing, you''ve no doubt heard of David Meerman Scott. He''s the author of a best-selling book about "the new rules of marketing and PR," which has been translated into 25 languages. He wrote the foreword to the best book on inbound marketing. Selling Space.

Launch 67

Launch Up-sell Promote Campaign 67

Hubspot

DECEMBER 18, 2015

In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. And sometimes, like all great students, that means you need to hit the books. In this article, I’ve shared a collection of ten must-reads that every marketer should have on their business bookshelf.

Up-sell 53

Up-sell Growth Start-ups Strategize 53

Hubspot

JUNE 9, 2011

Hey HubSpot, what’s all the hype about this Marketing Library Sweepstakes you’re having? We’re giving away a whole collection of books by some of the best marketing authors out there, and to top it off, an iPad2! This way you can read the books in digital format as well! UnMarketing: Stop Marketing.

Conversion 53

Conversion Customers 53

Closing Bigger

AUGUST 2, 2010

Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the Guerrilla Marketing series of books, the top selling marketing series of books of all time (20 million copies sold). This book answers all these issues.

Up-sell 64

Up-sell Price Technology Technology 64

Hubspot

FEBRUARY 10, 2011

In episode #7 of Inbound Now, Peter Shankman is founder of Help a Reporter Out (HARO) joins us to share some PR tips and insights. Peter is the author of two books: Customer Service: New Rules for a Social Media World and Outrageous PR Stunts That Work And Why Your Company Needs Them. How PR is changing.

Contact 57

Contact Lead generation Start-ups Service 57

Hubspot

FEBRUARY 10, 2011

In episode #7 of Inbound Now, Peter Shankman is founder of Help a Reporter Out (HARO) joins us to share some PR tips and insights. Peter is the author of two books: Customer Service: New Rules for a Social Media World and Outrageous PR Stunts That Work And Why Your Company Needs Them. How PR is changing.

Contact 54

Contact Lead generation Start-ups Service 54

Hubspot

MAY 2, 2013

It wins an account and brings on five new employees. It adds new services based on one client. A marketing agency has to be a chameleon; with each new client comes a different audience, voice, mission, and goals. Have you had a conversation with a college sophomore lately? I want to be a nurse or a psychologist.

Growth 69

Growth Education Clients Cross-sell 69

ConversionXL

OCTOBER 20, 2016

Again, it’s quite nebulous, especially when you get into in-person persuasion and charisma (so many books have tried to define this and it’s still not well understood). So, in conversion optimization, likability is an important and powerful psychological trigger. Likability is nebulous, though. What’s it mean and how can we optimize for it?

Contact 115

Contact Consult Management Consulting Referrals 115

Hubspot

JANUARY 6, 2015

The rules have changed, and will continue to change. There’s an oversupply of vendors in most markets and customers have changed the way they buy. For inbound marketers, we’re ahead of the trend in many ways. We realize that marketing today is about earning attention and trust more than ever. It wasn''t built in a day.

Objectives and Key Results 69

Objectives and Key Results Strategize Start-ups Trust 69

Hubspot

AUGUST 9, 2010

The following is a chapter from: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History , a new book from HubSpot CEO, Brian Halligan and author and speaker, David Meerman Scott. In preparing to write this book, we both watched lots of footage of the Grateful Dead.

Follow-up 59

Follow-up Consult Management Consulting Start-ups 59

Heinz Marketing

JANUARY 20, 2020

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 53

Pipeline Sales Up-sell Start-ups 53

Closing Bigger

AUGUST 6, 2009

How Social Media is Turning Sales and Marketing Upside-down. The consumer now owns your brand, and in order to profit from this new dynamic, we need a solid strategy and set of principles to engage the marketplace. A new book written with Stephen Jagger on profiting from, social media to be released in Summer 2009.

Real Estate 40

Real Estate Niche Networking Represent 40

Hubspot

MARCH 28, 2016

And it wasn't until later on in my career that I realized just how much marketers depend on contractors. Freelance designers, web developers, copywriters, video editors, SEO specialists, PR consultants, or translators -- all of these folks play a vital role on the extended team of many marketers. Check it out below.

Contract 51

Contract Clients Price Appointment 51

Search Engine Land

SEPTEMBER 26, 2023

Each update feels like a new puzzle, urging the industry to delve deeper, understand better and refine strategies to ensure sites continue to shine organically. Every change is a new opportunity to learn. Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books.

E-commerce 134

E-commerce Engineering Gaming Gambling 134

SaaStr

MARCH 8, 2019

Flaws are being exposed, and a new model is imminent. Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. The age-old sales funnel has worked fine for decades…until now.

Cold Call 43

Cold Call Trust B2C Go To Market 43

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. niche down”).

UX 120

UX Clients Service Niche 120

Martech

AUGUST 18, 2021

No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. Yes, the pandemic boosted online shopping and brought more readers to news sites. The reason?

Contract 129

Contract Price Technology Technology 129

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does the structure of your marketing team need to change with the evolution?

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Martech

JUNE 10, 2022

” Diane Primo, CEO at Chicago-based digtal content marketing and PR agency Purpose Brand, was reflecting on the values that drive the agency’s mission of helping brands put purpose into practice. .” Diane Primo, CEO of Purpose Brand. And we don’t think there’s a conflict in that, by the way.

Government 110

Government Sports Education Strategize 110

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. It’s a proverb as old as the internet, probably older. It’s also true.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

SaaStr

MARCH 8, 2019

Flaws are being exposed, and a new model is imminent. Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. The age-old sales funnel has worked fine for decades…until now.

Cold Call 20

Cold Call Trust B2C Go To Market 20

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Networking 128

Networking Promote B2C Engineering 128

SaaStr

FEBRUARY 21, 2020

What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What have been David’s learnings on how to integrate sales and marketing so tightly? What have been David’s learnings on how to integrate sales and marketing so tightly? Is PR just pitching and getting articles?

Non-Profits 78

Non-Profits Up-sell Start-ups Product 78

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. It’s everything I could want from a job. I’ve spent years running these teams—but I don’t know if I’ll ever build one again. How I define “growth”.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. For lack of better words…f*ck that. Imbalance is okay. Time to take notes.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

SEPTEMBER 18, 2012

This new phenomenon involves dancing, horses, crazy outfits, a carousel, and a kid who dances like Michael Jackson. And to be honest, it's been a while since we HubSpotters created a crazy new music video, and well, we kind of missed it. Watch the video below, but don't struggle to find an obvious inbound marketing tie-in.

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SalesFolk

JANUARY 17, 2018

Come up with any good New Year’s resolutions yet? sound as if they belong on a roadside billboard—or in a book of Mad Libs, with certain words removed: “we take the [noun], [noun], and [noun] out of [verb ending in ing] a business loan.”. Meanwhile, the intended market here is more general than a TV audience from the 1990s.

Manufacturing 46

Manufacturing Follow-up Up-sell Networking 46

Hubspot

MARCH 13, 2015

Social media is one of those marketing channels that can be very powerful or very boring. Half-heartedly sharing your content on social media is not social media marketing. Social marketing is a lot of work, and it takes time listening and responding. Social marketing is a lot of work, and it takes time listening and responding.

Networking 78

Networking B2B Promote Follow-up 78

Hubspot

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. With almost 4.5

Price 101

Price Networking Promote Follow-up 101

Hubspot

MAY 26, 2021

Although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed. Thankfully, link building strategies aren't as tough to implement as many people say they are. With that in mind, we'll get you started with tested and effective tricks to help you build legitimate inbound links.

Presentation 101

Presentation Pitch Promote Start-ups 101

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But I'm always looking for new reading material! I hope this gives you some new reading material to enjoy with your morning coffee. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. 1) Adhere Creative. 2) B2B Inbound.

B2C 78

B2C B2B A/B testing Education 78

SaaStr

JULY 12, 2019

248: Joe Chernov is the VP Marketing @ Pendo, the startup that understands and guides your users allowing you to create products they cannot live without. Before InsightSquared, Joe was Head of Content Marketing at Hubspot where he increased blog traffic by more than 1M visits/month and increased leads by 40%. What do they do?

Cross-sell 57

Cross-sell Start-ups Growth Gaming 57

Sales Hacker

OCTOBER 11, 2019

How do other salespeople work their magic? In this series, you get an inside look at the typical day, the productivity hacks, and even some of the success secrets of today’s best sales professionals. Today, we’re pulling back the curtain on the Sr. Account Executive role in an enterprise technology company — and for that, we talked to Ruthie Nissim.

Technology 52

Technology Technology Contract Cross-sell 52