article thumbnail

Electric Sign Sales Case Study – Hiring, Training, & CRM

Adaptive Business Services

In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. He did not have a B2B sales background (he was a banker), no electric sign experience, and he was new to Boise so he had few connections. They also had lost their sales manager to another health issue.

article thumbnail

Sales Process Example – Electric Signs

Adaptive Business Services

The post Sales Process Example – Electric Signs appeared first on Adaptive Business Services. If you are not a sign company … feel free to modify it to suit your own specific needs. You get the idea!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Now Offering Specialized Sales Related Services for the Signage industry

Adaptive Business Services

My roots also include the industry that I still consider to be the highlight of my almost 45 year B2B sales and management career … signage and, starting today, we are offering specialized sign sales services to this market segment. I spent my life in B2B sales and over 15 years in the electric sign industry. Sign Sales Training.

Service 71
article thumbnail

High Value Deals Are Often Easier To Secure

Adaptive Business Services

Providing that you and your firm are capable of servicing them, high value deals are often much easier to secure than are smaller ones. Less capable firms will generally not be invited to compete Not every firm has the ability to service larger accounts. They are also easier to keep, but you have to continue to work to ensure that.

article thumbnail

Time to Refocus in 2023

Adaptive Business Services

I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. My Nimble CRM consulting business has been going well, but I would like to do more of it so that will be an area of focus. Not even one sale.

article thumbnail

Finding Your Niche in a Sales Career

Adaptive Business Services

Custom electric signs … winner winner, chicken dinner! For me, electric signs checked all of the boxes. While I had at least some success in all of the industries I worked in, I was the most successful, and the happiest, in the electric sign industry. Office equipment was a winner. Computers and software … ok, but not awesome.

Niche 71
article thumbnail

Multi-Purposed Projects

Adaptive Business Services

Several years ago I also developed and delivered a complete sales training program for an electric sign company. The post Multi-Purposed Projects appeared first on Adaptive Business Services. The second was “The 12 Steps to Becoming a Master Networker”. Master Networker also became a slide show and a webinar.