Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Anything that improves transparency between agencies and clients is a good thing.

Campaign 93

Campaign Represent Clients Launch 93

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. This will help our clients generate ad copy and other types of content more efficiently. But what does the bot have to say about the topic?

Campaign 95

Campaign CTR Click Through Rate Construction 95

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Retail 104

Retail Launch Campaign Contact 104

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner. Why we care.

Retail 100

Retail Launch Campaign Contact 100

Martech

MAY 23, 2024

WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration. As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company. launched Immersity AI, a new platform that turns 2D images and videos into immersive 3D experiences.

Launch 89

Launch Clients Pipeline Technology 89

Sales Hacker

OCTOBER 14, 2021

This happened largely thanks to our launches on Product Hunt, a community to share and discover the next “big things” in tech. If you successfully launch on Product Hunt, you can get new subscribers, partners, and customers. What gains we earned from launching on Product Hunt. 4 new clients. 6 new clients.

Launch 89

Launch Product Minimum Viable Product Campaign 89

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 117

Campaign Gaming Education Technology 117

Search Engine Land

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 98

Campaign A/B testing Conversion Launch 98

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. And beyond your brand campaign, this is critical to your business more broadly. .

Campaign 104

Campaign B2B B2C Click Through Rate 104

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success. Agree on what work will be performed What services will you be providing to the client?

Contract 106

Contract Clients CRM Meeting 106

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

JANUARY 4, 2024

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. What is GroupM?

Campaign 103

Campaign Launch Service Presentation 103

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. But they often don’t even care whether their company might need this product or service. Do you know what drives revenue growth?

B2B 122

B2B Customers Appointment Objectives and Key Results 122

Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. Givex’ GivexEngageAI enhances customer relationships through data-driven profiles and highly targeted engagement campaigns. TapClicks’ TapClicks Media Planner uses AI to build and deliver dynamic, omnichannel client proposals.

Profit margin 111

Profit margin Government User Experience Technology 111

Hubspot

MAY 26, 2020

While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. The growth in virtualized services makes a lot of sense. Lure Salon.

Service 101

Service Clients Campaign Represent 101

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns.

Campaign 127

Campaign Product Launch Referrals 127

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

Niche 121

Niche Promote Campaign Launch 121

Veloxy

NOVEMBER 15, 2022

( go here ) Attempting to use ABS when you have minimal data on clients and feel unsure about product fits will usually backfire. If you do implement account based selling, you don’t have to use it for every client. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The reality is that my clients’ databases aren’t great. Focus on the fields necessary to sell and service them.

Territory 125

Territory CRM Manufacturing Pipeline 125

Search Engine Land

MARCH 23, 2023

These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. Enables advertisers to create a campaign with a single ad in just three easy steps: create an ad, set up targeting and budgets, and select payment. Automated Ad Creation. Improved Community Search.

Campaign 109

Campaign Launch Clients Engineering 109

Search Engine Land

DECEMBER 8, 2023

These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. This enhances efficiency and enables us to create client-friendly dashboards, simplifying the reporting process. Dig deeper: 11 free tools for PPC campaign management 3.

Campaign 119

Campaign Gaming Clients Growth 119

Martech

MAY 13, 2024

We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. The end result was a successful community launch that garnered over 2,000 users in only three months. Rocketlane does a great job of this with their Preflight user community in Slack and with in-person events.

Growth 109

Growth B2B Launch Follow-up 109

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. How to Set Up & Launch a YouTube Video Advertising Campaign.

Campaign 101

Campaign Launch Networking Real Estate 101

Women Sales Pros

SEPTEMBER 14, 2018

One of our largest key clients restructured their senior management team. I discovered that we could still hit our sales goal with a lot of focused prospecting and secured sales from existing clients. Create a Client Hot List – Brainstorm with your team to come up with 50 existing clients with whom you could easily secure business.

Clients 89

Clients Referrals Pipeline Prospecting 89

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. The branding agency you select may also provide graphic design and web development services, or you may elect to work with multiple agencies or contractors. Start with soul searching What is your why?

Strategize 111

Strategize B2B Legal Launch 111

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 52

E-commerce Niche Launch Education 52

Hubspot

DECEMBER 27, 2019

You decided to launch your own consulting gig to put your expertise to good use — congratulations! While there are increasing opportunities for consultants, you’ll need a steady stream of clients to sustain a consulting business. Let’s walk through fast tips to help you land more consulting clients. Identify your ideal client.

Consult 65

Consult Clients Niche Referrals 65

ClickFunnels

SEPTEMBER 27, 2021

Want to get more clients as a lawyer? Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. What you want to optimize for is the number of new clients. Ready to take your law practice to the next level?

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Search Engine Land

FEBRUARY 20, 2024

YouTube video optimization I’ll start with this option because it’s the one I recommend my clients use for one simple reason: you get the benefits of organic search on both Google and YouTube. While the above tactics can help video push people toward purchase, good video campaigns usually lead to more brand searches first, then conversions.

Real Estate 122

Real Estate Campaign Technique Clients 122

PandaDoc

JULY 24, 2020

This 90-day period, often called “onboarding,” is perhaps the most critical time in the client-business life cycle. An excellent onboarding experience builds trust, addresses concerns, and sets expectations for both the client and your project team. A high-performing company has well-defined yet flexible client onboarding processes.

Clients 52

Clients Contract Trust Meeting 52

Martech

NOVEMBER 6, 2023

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. It shows obtained revenue for every $1 invested in a campaign. Many of our clients come to us with off-target market positioning and ineffective value propositions. Preparation is vital. Enhance user experience.

Appointment 124

Appointment UX Objectives and Key Results Gambling 124

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. This will help you tailor your services to meet their unique needs. HubSpot can help you get started on this task.

Niche 98

Niche Referrals Clients Price 98

Salesforce

AUGUST 19, 2021

Account-based marketing (ABM) is a highly targeted strategy where sales, marketing, and service teams work together to target key accounts, engage every buyer on the account with personalized content, and grow those relationships over time. Crawl: Run a pilot campaign for a target account list. Alignment with sales.

B2B 98

B2B Campaign Clients Launch 98

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience.

Healthcare 91

Healthcare Campaign Conversion Service 91

ClickFunnels

NOVEMBER 10, 2021

More specifically, we’re talking about how you can create a lead generation plan that gets results — this is something we’ve done a lot here at ClickFunnels and I myself have done for many clients. What has our product/service helped you with the most? Follow the SMART method when setting goals for your lead generation campaigns….

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Lead Fuze

JUNE 26, 2023

We’ll discuss understanding your target market and unique selling points, determining pricing structures for services offered, and building brand presence across multiple platforms. We also shed light on sourcing clients through networking and online platforms such as LinkedIn or by hosting events. Who are you targeting?

Referrals 94

Referrals Objectives and Key Results Price Networking 94