ClickFunnels

MAY 14, 2025

A funnel page is a web page created for a specific marketing campaign. When someone clicks on an ad or a promotion in an email, they arrive on your page and are encouraged to take action. Include a Lead-Capture Form When visitors arrive at your page, use a lead-capture system to collect their data in exchange for the promotional offer.

Lead generation

ClickFunnels

JUNE 10, 2025

Email Campaign Automation 2. Email Campaign Automation The best email campaigns use triggers to automatically add people to email lists when they take specific actions, like clicking a link or filling out a form. Pre-built Templates Using pre-made templates for sales funnels and campaigns can save you time.

A/B testing

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. That’s why messaging is my tip here.

Niche

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Sponsored Products campaigns have no monthly or upfront fees and are always on a cost-per-click basis. This is a Sponsored Brand Product Collection.

Customers

Martech

JANUARY 14, 2025

Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Partnering closely with sales Not through fancy slide decks about “alignment” but by embedding marketers directly into major deal pursuits. Streamlined. Limited budget?

Pipeline

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

Healthcare

Search Engine Land

AUGUST 12, 2024

Ad platforms heavily promote them and don’t require as much manual intervention. Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. Initially, these campaigns often drove branded queries, sparking debates about their true value.

Objectives and Key Results

RingDNA

MARCH 26, 2025

Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? In B2B sales, it often takes north of six contacts to close deals. But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes.

Closing

Martech

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. By offering exclusive rewards, discounts or points for purchases, these programs create a sense of value and appreciation.

Cross-sell

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. By offering exclusive rewards, discounts or points for purchases, these programs create a sense of value and appreciation.

Cross-sell

Hubspot

JULY 23, 2025

These journeys have generated 335 meetings, closed $287K in a startup from scratch, and helped drive $40 million in enterprise deals across multiple continents and industries. I’ve over 656,000 emails, making 11,519 cold calls, booking 335 meetings, and closing over $406,000 in new business in startup environments alone. I soft lock.

SQL

Martech

APRIL 11, 2025

Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish. AI-powered A/B testing for landing pages.

A/B testing

Salesforce

MARCH 13, 2025

This integration enables your sales team to access real-time customer insights, enhancing their ability to close deals and provide exceptional service. Meanwhile, your marketing team can leverage this data to create targeted campaigns and personalized content, driving higher engagement and conversion rates.

Strategize

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Customer support to address customer queries and ensure adoption.

Product

Search Engine Land

JULY 24, 2024

Cognism’s paid and SEO teams are now working more closely together and reporting directly to the VP of Paid Acquisition.” I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’”

Gaming

Salesforce

JULY 24, 2025

At that time, Alicia had just been promoted to Business Development Representative, and her journey was only beginning. Business Development Representative (BDR) : I owned the outbound strategy, built tailored outreach campaigns, and collaborated with AEs. From initial discovery to closing, I own the customer relationship.

Cold Call

Martech

JUNE 12, 2025

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. They translate market insights into action, structure high-performing teams and build scalable, measurable campaigns. Marketing doesn’t directly drive opportunities, create meetings or close deals.

GTM

Hubspot

JULY 22, 2024

In inbound sales , prospects willingly “opt-in” and become a lead after encountering your website or campaign. In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. Congrats on your recent promotion. It's also especially powerful when paired with the inbound methodology.

Cold Call

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Underuse of ads and promotion aligns with that function sitting elsewhere. Lower usage in ads and promotion is unsurprising, as that is often managed by a separate function focused on media buying.

Territory

Salesforce

JULY 3, 2025

They take care of the repetitive, time-consuming tasks that slow you down, so you can focus on what matters most — connecting with customers, closing deals, and growing your business. Salesforce AI tools help you prioritize leads, automate emails, and generate smarter forecasts — giving you the insights you need to close more deals.

Technique

Hubspot

DECEMBER 11, 2024

An analysis by Dgtl Infra found that when they used integrated forecasts (combining sales data, usage metrics, and market trends), they closed 31% more revenue than those relying on pipeline data alone. By looking closely at the patterns over the past few months, youll likely spot some key trends. Seasonal Factor: 1.0 (non-seasonal)

Technique

SaaStr

JULY 14, 2025

Proven Elite Executive ROI: Real Case Studies Artisan AI: CEO Closes $60K Deal During Live Event “We just closed our first deal from our SaaStr sponsorship (while it’s still happening), a $60k ARR deal. A lot of people are against conferences, but they are an exceptional channel for us. Stop settling for mixed audiences.

Relationship building

Hubspot

APRIL 30, 2025

Hey [prospect name], Im impressed by your [campaign for X, recent company announcement about Y, work in Z area]. Event registration closing. Urgency example : Youre running a time-sensitive promotion. Lying is no way to make a sale. Template 2: How does your company compare? Discount code expiring. Price increasing.

Prospecting

Salesforce

NOVEMBER 27, 2024

How can we close deals from this traffic faster? Create social media reels or videos to cross-promote your business. You can also work on creative ad campaigns that can get you featured in local media. But that doesn’t mean the business that’s getting the most attention is handling sales processes efficiently.

Manufacturing

Sales Hacker

MAY 7, 2025

The way that they structure their organizations, the way they Go-To-Market, their relationships with either their ecosystems, either they own it or they have close relationships, or they’ve segmented it, or they have different regulations based on where they are in the country. So retention, churn, like on that campaign itself.

GTM

SaaStr

JULY 7, 2025

Proven S-Tier ROI: Real Case Studies Artisan AI: Immediate Pipeline Impact While Event is Still Live “We just closed our first deal from our SaaStr sponsorship (while it’s still happening), a $60k ARR deal. A lot of people are against conferences, but they are an exceptional channel for us. ROI, $47 cost per qualified lead (vs.

Pipeline

PandaDoc

MAY 12, 2025

Imperfect marketplaces more closely resemble a real-world scenario, but theyre still well off the mark. Example: A business sells 10 pairs of shoes for $100, then offers a $10 discount on the 11th pair in order to close the deal. These metrics work closely together to inform pricing and production decisions.

Price

Salesforce

JANUARY 13, 2025

From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. Curate the best campaign ideas Coming up with campaign ideas is fun. Here, AI prompts can help you refine your marketing campaigns by coming up with tailored content and strategies.

Launch

Sales Hacker

MAY 7, 2025

The way that they structure their organizations, the way they Go-To-Market, their relationships with either their ecosystems, either they own it or they have close relationships, or they’ve segmented it, or they have different regulations based on where they are in the country. So retention, churn, like on that campaign itself.

GTM

Search Engine Land

AUGUST 28, 2024

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Understanding these patterns is like having a crystal ball for your PPC campaigns. Avoid wasting money on campaigns that are out of sync with consumer demand.

Click Through Rate

Highspot

JUNE 19, 2025

Putting a human face on interactions, whether through a personalized sales pitch , a tailored campaign, or a friendly support call makes customers feel like partners, not just tickets in your system. Marketing: Enabled marketing teams use data analytics to inform marketing efforts and craft personalized marketing campaigns.

GTM

Martech

FEBRUARY 7, 2025

Vendors often offer significant discounts and concessions during this period to close deals and meet their goals, and this was the case for us. A win-win: the vendor closed the deal on time, and we didn’t pay for a tool before we were ready to use it. In 2018, I read about Burger King’s Whopper Detour Campaign.

Contract

Highspot

OCTOBER 14, 2024

Nowadays, it’s not enough to close a deal and call it a day—even more so to rely on past growth to predict the future. This means systematically managing the entire customer journey—from generating leads and closing deals to handling renewals and upsells. Every step should flow seamlessly.

Teamwork

Martech

OCTOBER 29, 2024

Dig deeper: Why brands must bridge the knowledge gap in AI adoption The disconnect: A meteor on its way to earth Those closely tracking AI’s progress are like astrophysicists monitoring a meteor. AI didn’t devise Tomorrow.io’s innovative campaign, but it sure did help execute it.

Drivers/motivators

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. This ensures a smooth transition from marketing efforts to successful sales.

Go To Market

Adaptive Business Services

MARCH 5, 2025

While each email server decides to accept emails on its own, maintaining a clean domain and reputation is essential to sending promotional or transactional emails. Non-promotional tone. Monitor Spam Complaints & Unsubscribes Closely Even with a low bounce rate, high spam complaints (above 0.1%) can get you flagged.

CRM

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Learn more What you’ll learn: What are sales terms?

Objectives and Key Results