Martech

MAY 8, 2025

Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Fragmented data, rigid structures and attribution Engagement tracking is the foundation for understanding marketing performance, optimizing touchpoints and driving conversions.

Campaign 85

Campaign Angle CRM Strategize 85

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.”

Launch 121

Launch Pitch Represent Campaign 121

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles. Table of contents What is Agentforce?

Launch 131

Launch Represent Engineering CRM 131

Martech

SEPTEMBER 30, 2024

And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization. In the same vein, prompt design is different from prompt engineering.

Engineering 140

Engineering Management Consulting Start-ups Conversion 140

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. Create a PPC campaign.

CTR 108

CTR UX Campaign Education 108

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Performance: Engineered for power and accuracy to elevate your game. Subject line generation.

Campaign 135

Campaign Launch Gaming Sports 135

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing is the engine that accelerates sales. Accelerate revenue growth.

Growth 126

Growth Entertainment Sports Strategize 126

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Google or Bing) and see how well these campaigns are performing. These examples show that many GA4 reports and metrics can help inform your SEO campaigns.

CTR 124

CTR Click Through Rate Campaign Event Production 124

Martech

AUGUST 22, 2024

MessageGears enhanced its integration with Jacquard , enabling cross-channel messaging cohesion and automated AI campaign optimization. Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns.

E-commerce 125

E-commerce Healthcare Campaign Technology 125

Martech

JULY 11, 2024

Klaviyo has expanded its AI features with three new additions: Flows AI, personalized campaigns, and review sentiment AI. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer.

SQL 107

SQL Launch Campaign Retail 107

Search Engine Land

AUGUST 22, 2024

Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. Advertisers can use Floodlight conversion data to enhance performance on Microsoft search and shopping campaigns. What’s next.

Campaign 80

Campaign Engineering Launch Conversion 80

Martech

SEPTEMBER 3, 2024

“Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” “It’s more manual, but we have engineers that can do that work for us.” If we’re not confident about a conversion, we’ll disregard it.” Processing.

Education 121

Education Campaign Conversion Engineering 121

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

MAY 5, 2025

From household names to niche creators and internal advocates, brands are mixing influence at every level to craft campaigns that resonate and convert. One-off campaigns still exist, but high-performing brands are scaling influence strategically. This reduces risk and creates a more flexible, testable and scalable campaign structure.

Campaign 109

Campaign Niche Strategize High impact 109

Heinz Marketing

JULY 19, 2024

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. Drift : For AI-powered chatbots and conversational marketing. Hootsuite : For social media scheduling and analytics.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). Technical SEO benefits link building because you are optimizing your website for search engines. This can enhance the effectiveness of your link building efforts.

A/B testing 91

A/B testing UX User Experience Referrals 91

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Martech

OCTOBER 1, 2024

Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans.

Construction 125

Construction CRM Contact Follow-up 125

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

JULY 18, 2024

Omilia’s Pathfinder is designed to reduce conversational AI deployment times. It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. The system aims to optimize ad placements, improve targeting, and enhance campaign performance.

Campaign 120

Campaign Represent Gaming Follow-up 120

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Search Engine Land

OCTOBER 2, 2024

Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Products Sponsored Product Ads are made up entirely of the components of the product detail page and can show up in the search engine results as well as on product detail pages. This is a Sponsored Brand Product Collection. Seller Central.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

DECEMBER 20, 2024

Enhancements to the Atlas Reasoning Engine. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions. It learns from conversations in Slack channels and direct messages. The ability to deploy Agentforce in Slack. The Agentforce Testing Center.

CRM 112

CRM Engineering Clients Represent 112

ClickFunnels

MAY 6, 2025

Your sales funnel is more than a marketing tool—it’s your business growth engine. Whether you’re building momentum or scaling big, the right funnel strategy helps you attract leads, engage your audience, and guide people from curiosity to conversion. Ask Campaigns 10. Funnels come in all shapes, stages, and strategies.

Growth 130

Growth Strategize Sales Contact 130

Martech

JANUARY 9, 2025

This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. TMP integrates media quality signals with in-flight optimization to help advertisers achieve better campaign outcomes. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 120

SQL Retail Launch Campaign 120

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Data can be created, processed and analyzed in near real-time.

Manufacturing 133

Manufacturing Assembly Line Technology Technology 133

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. This visibility translates into cost-effective traffic, which is more valuable than any paid campaign.

Trust 104

Trust Engineering Growth Niche 104

Sales Hacker

MAY 7, 2025

No fluffjust real strategies, candid conversations, and proven results. So everything from the time something a customer or a prospect moves from [00:05:00] marketing and our marketing acquisition engine whether that’s through digital or events or whether that comes in through our industry experts and my organization has.

GTM 78

GTM Engineering Customers Cross-sell 78

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. But what happens if you switch agencies or decide to bring campaign management in-house?

GTM 131

GTM Contract Clients Campaign 131

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. ” This level of detail allows AI-powered search engines like Microsoft’s Copilot to understand context and provide more relevant, comprehensive responses. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Search Engine Land

SEPTEMBER 27, 2024

There’s even a title recommendation engine that will help you write more impactful titles. You start with a keyword research engine and will gain access to: Content guidelines. It can add structured data to your site automatically and help you build knowledge graphs that help search engines understand the structure of our content.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Martech

AUGUST 13, 2024

What is your typical planning horizon for marketing programs/campaigns? As a revenue enablement engine, it’s critical to align marketing KPIs with overall strategic firm initiatives. This leads to more effective marketing campaigns, stronger brand differentiation, and ultimately, improved business performance.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

AUGUST 15, 2024

Moving towards more automation: Low code, no code Many marketers already automate parts of their marketing pipeline through the likes of automated email systems, where a trigger sets off a series of activities such as a drip campaign. Marketers move from creating art, copy, or campaigns from scratch to creating prompts and automations.

Pipeline 128

Pipeline Follow-up Technology Technology 128

Search Engine Land

DECEMBER 11, 2023

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Fix issues with your measurement of campaigns. Helps to get a robust conversion measurement for 2024.”

Conversion 123

Conversion Campaign Engineering Launch 123

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: How to ensure influencers help your SEO campaigns 4. Leaning into CRO I’ve discussed CRO for Search Engine Land before. For the former, try to replicate the formula for conversion on other similar pages and see if there are any good opportunities to optimize that page further.

Real Estate 98

Real Estate Trust Campaign Clients 98

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. The current state of personalization Implementing a personalization strategy and building a personalization engine that operates on all cylinders is much easier said than done.

A/B testing 126

A/B testing Engineering Campaign Start-ups 126