Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. I find that 50 conversions every 30 days is a fair threshold for sustaining ROAS and CPA targets.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Salesforce

MAY 5, 2025

They wanted a way to personalize each customer experience, track customer conversations, make data-driven decisions in real-time, and increase conversions without complicating internal processes. Here are 4 ways Marketing Cloud + WhatsApp turned conversations into massive conversions: 1.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Do you know anyone else in your industry who wants to promote their products or services? That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. A landing page is a type of web page that is designed with a single conversion goal in mind. Want to make more sales?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Dig deeper: How to create high-performing email campaigns 4.

A/B testing 137

A/B testing Strategic planning Campaign Strategize 137

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. How To Use Email Segmentation To Sell Products and Services Are you running any promotions in your medical practice?

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customers 120

Customers A/B testing B2C Cross-sell 120

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. What type of ABM targeting strategy is best for a small marketing team?

B2B 122

B2B Objectives and Key Results Campaign Contact 122

ClickFunnels

MAY 14, 2025

But when the visitors arrive, nothing happens—no sign-ups, leads, conversions, nothing—just silent scrolling before moving on to another webpage. A funnel page is a web page created for a specific marketing campaign. When someone clicks on an ad or a promotion in an email, they arrive on your page and are encouraged to take action.

Lead generation 130

Lead generation Promote Trust Follow-up 130

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. SEO tools : Use enterprise-level SEO tools like BrightEdge or Conductor to maintain a competitive edge in search engine rankings.

Strategize 132

Strategize User Experience High impact Construction 132

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers. 60 or 90 days).

High impact 116

High impact Click Through Rate Non-Profits Promote 116

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots.

Launch 121

Launch Pitch Represent Campaign 121

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Beverage brands have campaigns set to activate only when temperatures are above a certain point.

Campaign 124

Campaign Retail Gaming Promote 124

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns.

A/B testing 122

A/B testing Territory Technique CTR 122

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. However, an interesting trend emerged: an increase in click-to-conversion rates. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. McKenna said.

Promote 123

Promote Click Through Rate User Experience Education 123

ClickFunnels

MAY 6, 2025

Whether you’re building momentum or scaling big, the right funnel strategy helps you attract leads, engage your audience, and guide people from curiosity to conversion. Ask Campaigns 10. Conversion funnel mapping software can help you create plans to connect people with free trial periods for a limited time. Memberships 3.

Growth 130

Growth Strategize Sales Contact 130

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles. Which companies are using Agentforce?

Launch 131

Launch Represent Engineering CRM 131

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

Campaign 64

Campaign B2B CRM Represent 64

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Growth 126

Growth Entertainment Sports Strategize 126

Martech

JANUARY 14, 2025

Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Her team stopped hiding behind automation and started engaging in real customer conversations. Or you can use this moment to change the conversation completely. Streamlined.

Pipeline 130

Pipeline Contract Campaign Growth 130

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Get the newsletter search marketers rely on.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

JULY 23, 2024

Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Sales Pop!

MARCH 12, 2025

Besides generating leads, eLearning also helps businesses establish meaningful relationships with likely customers, resulting in increased engagement and higher conversion rates. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed.

Lead generation 130

Lead generation Process Education A/B testing 130

ClickFunnels

MAY 15, 2025

These pages are known as squeeze pages, and when you put them to work in your marketing funnel , you create more opportunities for conversions and lifelong customer relationships. Creates Targeted Marketing Campaigns 3. This promotional offer could be anything from a free eBook to a discount coupon or exclusive access to content.

Campaign 130

Campaign Promote Start-ups Follow-up 130

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Promotional events and campaigns. Google Analytics : This tool allows us to track website traffic and conversions. Marketing software and tools.

Customers 116

Customers Commission Customer Relationship Management Retail 116

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 122

Sports Gambling Entertainment Hospitality 122

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Dig deeper: 3 tips for using promotions and discounts in paid search 4.

A/B testing 79

A/B testing Retail Quota Promote 79

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional.

Promote 300

Promote Launch Technique Sports 300

Search Engine Land

AUGUST 12, 2024

Some believe manual bidding is outdated and all bidding should be automatic or smart (conversion based). Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. Ad platforms heavily promote them and don’t require as much manual intervention. Business email address Sign me up! Processing.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

ClickFunnels

MAY 29, 2025

In this section, we’ll go over the four main ones you can set up for your affiliate marketing campaign: 1. The great thing about the survey funnel is that it allows you to send tailored messages, which increases the likelihood that people will buy the products you’re promoting. How to Build Your Affiliate Marketing Funnel 1.

Commission 130

Commission Promote Sales Launch 130

Search Engine Land

SEPTEMBER 17, 2024

These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. Key details. Reminder ads : Advertisers can now use reminder ads to nudge shoppers about sales and events, and drive in-app purchases with more frequent notifications.

Retail 89

Retail High impact Campaign Promote 89

Martech

AUGUST 13, 2024

What is your typical planning horizon for marketing programs/campaigns? A company goal to grow revenue by 10% might result in different marketing KPIs than a company goal to improve Net Promoter Score (NPS) by 5%. Are your technology tools integrated? Discovering your KPIs You’ve determined your strategic direction — now what?

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). This data type coincides with the overall user experience , which naturally flows into conversion rate optimization, a way to test the user experience of a webpage.

A/B testing 91

A/B testing UX User Experience Referrals 91

Search Engine Land

SEPTEMBER 17, 2024

Just make sure any outreach is centered around what your content can do to engage their readers instead of promoting your brand or service. Dig deeper: How to ensure influencers help your SEO campaigns 4. These types of content should also be the kind of content that can pique a journalist’s interest.

Real Estate 98

Real Estate Trust Campaign Clients 98

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Re-engagement campaigns Contacts go cold over time if you don’t reach out.

Appointment 125

Appointment Follow-up Contact Start-ups 125