Martech

MARCH 18, 2025

Marketers can then use this data to identify high-quality calls, optimize ad bids or modify campaign messaging. This data can build personas or lookalike audiences for new campaigns. Many vendors have native integrations for SEO, performance advertising, DSP, CRM and marketing automation systems.

Healthcare 86

Healthcare Campaign CRM Conversion 86

Highspot

JUNE 8, 2025

Deliver data-driven personalization Want to speak directly to a healthcare buyer or a fintech startup founder? Marketing teams use it to repurpose successful campaigns into new formats. Creating campaign landing pages with pre-approved branding, CTAs, and dynamic content blocks.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels. Click here to download!

E-commerce 126

E-commerce Tradeshows CRM Healthcare 126

Martech

OCTOBER 9, 2024

How it helps you This new feature helps you turbocharge your data management by combining more than 40 firmographic, demographic and technographic attributes to keep CRM records accurate and up to date. How it helps you This update makes ROI tracking much easier, eliminating manual workarounds.

Product 122

Product Real Estate CRM Pipeline 122

Martech

DECEMBER 22, 2021

Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Imperceptibly, perhaps, at the level of day-to-day operations and campaigns, but discernibly at a more strategic level. Will they supersede CRM as repositories of customer data? They’re moving.

Healthcare 122

Healthcare Transportation Campaign CRM 122

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

E-commerce 98

E-commerce Healthcare Real Estate Appointment 98

Salesforce

OCTOBER 29, 2024

It includes information such as purchase history, demographics, preferences, and engagement with marketing campaigns. Website analytics, email marketing platforms, and CRM systems each capture different aspects of customer behavior and touchpoints, but they rarely communicate with each other seamlessly.

Customers 72

Customers Retail CRM Healthcare 72

Hubspot

OCTOBER 10, 2024

Ali Qamar , cybersecurity enthusiast and CEO of ExtremeVPN , tells me that for opt-out requests, “it’s essential to use tools that seamlessly integrate with your CRM system to ensure contacts who opt out are immediately removed from future campaigns.” Avoid collecting any data that doesn’t serve a specific, necessary purpose.”

Cold Call 56

Cold Call Legal B2B Contact 56

Highspot

MAY 15, 2025

This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

Campaign 115

Campaign Healthcare CRM Appointment 115

Martech

DECEMBER 1, 2023

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients. Streamline your CRM Most salespeople hate working with CRMs, and for a reason.

Process 111

Process Customers Appointment Pharmaceutical 111

Martech

MAY 23, 2022

This month’s key highlight in Marketo’s May release is Veeva’s native CRM integration. This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). Veeva’s native CRM integration with Marketo. Expanded access for CRM-enabled subscriptions.

CRM 96

CRM Healthcare Launch Campaign 96

Martech

MAY 22, 2024

User training: Educate CRM and marketing/sales teams on proper data entry procedures and the importance of data quality. This allows for targeted campaigns that resonate better with specific customer needs and pain points. leading to higher engagement and conversion rates. The problem with diets is they tend to end.

Transportation 115

Transportation Healthcare Campaign Cross-sell 115

Search Engine Land

MAY 4, 2023

If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. financial services, healthcare, etc.). So for the sake of this explanation, we'll do it at the campaign level.

Campaign 89

Campaign Angle UX CRM 89

Salesforce

DECEMBER 17, 2024

Identify patterns and shared characteristics among your top customers by reviewing CRM data and lead scoring analytics dashboards. Use real CRM customer data things like revenue, sales cycles, product usage, and analytics to inform your ICP. What do your customers have in common? What are the trends in your industry?

Prospecting 52

Prospecting Customers Territory E-commerce 52

Veloxy

MAY 24, 2023

Craft personalized marketing campaigns and leverage data-driven insights to attract leads that are more likely to convert into paying customers. Business Intelligence (BI) Tools : BI tools like Power BI, Looker, or Domo enable you to connect and integrate data from various sources, including your CRM and sales systems.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Martech

JUNE 20, 2024

In industries like healthcare and financial services, regulations prohibit certain uses of and access to data. What’s most important is that marketing has data relevant to reach the right customers in their campaigns. Also, that data coming back is what feeds into the attribution report funnels.”

Healthcare 108

Healthcare CRM Technology Technology 108

Salesforce

MARCH 7, 2024

Have you ever had an appointment reminder from your healthcare clinic? These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Back to top ) Become the email marketing GOAT Tired of your email campaigns not delivering results? That’s segmentation.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Martech

FEBRUARY 13, 2024

For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. By auditing their current tools and addressing these alignment gaps, they adopted a new marketing automation platform better integrated with their CRM system.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Salesforce

OCTOBER 13, 2021

“With the planned phase out of third-party cookies, first-party data has become more important than ever,” said Allison Urffer, senior marketing and research analyst at Geisinger, a hospital and healthcare company. But some of the same challenges, like siloed data, still exist.”. This improves both our businesses and grows our partnerships.”.

Hospitality 98

Hospitality Healthcare Clients Campaign 98

Martech

JANUARY 10, 2023

Give marketers access to real-time insights on customer behavior to optimize their campaigns quickly and easily with less manual effort. Today, many industries use APIs, including finance, healthcare, retail and transportation. These could include: CRM databases. Dig deeper: My stack is bigger than your stack, so what?

Transportation 120

Transportation Consult Technology Technology 120

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. Traditional marketing campaigns and measurement left gaps in understanding how and why people choose to buy. There I was exposed to magnetic resonance imaging (MRI).

Healthcare 98

Healthcare Legal Retail Engineering 98

Salesforce

JUNE 8, 2023

In a CRM system, neural networks could be used to predict customer behavior, understand customer feedback, or personalize product recommendations. For example, a CRM system could analyze customer data and suggest the best time for sales or marketing teams to reach out to a prospect, or recommend products a customer might be interested in.

CRM 98

CRM Networking Healthcare User Experience 98

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. It is marketed to technology, finance, healthcare and manufacturing organization. Full Circle Insights. Product overview. Target customers.

Strategic partnership 112

Strategic partnership Clients Hospitality Retail 112

Salesforce

APRIL 16, 2025

AI Tools for Small Business Do More With AI CRM For Small Business What is Agentforce For Small Business? Enhance customer relationship management (CRM) by spotting churn risks and recommending engagement strategies. Optimize marketing campaigns by predicting which promotions will fuel conversions. What is an AI Agent?

E-commerce 59

E-commerce Healthcare CRM Finance 59

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. They are highly engaging and effective for storytelling and brand awareness campaigns. You’re in the right place! Why LinkedIn?

Objectives and Key Results 89

Objectives and Key Results Healthcare Campaign Lead generation 89

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

JANUARY 21, 2021

Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually. Get to know your audience on a personal level and apply that information to campaigns, buyer personas, sales, and more. Share special offers.

Conversion 101

Conversion Healthcare Contact Promote 101

Hubspot

FEBRUARY 15, 2012

Search the top experts across all of LinkedIn Answers, or target by industry -- Business Development, Customer Service, Healthcare, etc. Use the data available in Group Statistics to help refine the targeting of your advertising and marketing campaigns. As such, it'd be helpful to import them into your CRM, no?

Healthcare 78

Healthcare Networking Campaign Contact 78

Salesforce

OCTOBER 14, 2021

I then went to work for a healthcare company that used the Salesforce Platform. Dividing my attention between CRM, social, web, and paid media meant I never got an opportunity to dedicate my full attention to the platform. I finally had the chance to feed my CRM passion. I finally had the chance to feed my CRM passion.

CRM 92

CRM Healthcare Start-ups Promote 92

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). For example: The site we’re looking at is in the healthcare industry. Did they find your website via a campaign?

Conversion 131

Conversion Healthcare E-commerce Networking 131

APACSMA

AUGUST 26, 2024

Developing targeted content for various sectors, such as healthcare and finance, to highlight industry-specific challenges and solutions. Hosting joint sales-marketing meetings to align on campaign themes and share feedback on lead quality and conversion rates.

Healthcare 52

Healthcare Technique Finance Sales 52

Search Engine Land

MARCH 29, 2023

This article will outline tactical recommendations if you want to test the platform for the first time or need help to improve current campaigns. But the map indicates that marketing automation can also be tied to more niche subreddits such as CRM, B2B SaaS, B2B marketing, and HubSpot, to name a few.

B2B 87

B2B Niche Pharmaceutical Healthcare 87

Hubspot

NOVEMBER 17, 2017

If you’re applying to a conservative company or work in a formal industry (think finance, healthcare, or law), include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address. Avoid flowerly phrases like “at your leisure” or “please find attached herewith.”.

Finance 97

Finance Sales Healthcare Represent 97

Capterra Sales & Marketing Software

MAY 20, 2021

These tools manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. Run promotional campaigns. Social media marketing software automates the creation, tracking, and management of online campaigns through social websites and platforms such as Facebook, Twitter, LinkedIn, and YouTube.

Campaign 65

Campaign Healthcare Promote Niche 65