Hubspot

JUNE 4, 2019

Those lovable lead drivers we optimize, tweak, update, and test. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. Obviously, you’re not going to build a campaign around your unsubscribe page, but it’s important not to neglect it. Squeeze Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

SaaStr

MAY 30, 2024

Have you ever wondered how you could turn PLG concepts like the freemium model into a fast-growing revenue driver for your company? Generate outreach campaigns based on sequences. AI can create churn drivers, and that data can be useful for customer success or for sales teams to have proactive conversations with customers.

Cross-sell 99

Cross-sell Customers Pitch Drivers/motivators 99

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 83

Campaign Gaming Launch Education 83

Search Engine Land

JULY 31, 2023

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Please have a look at the full announcement here. Why we (still) care.

Drivers/motivators 98

Drivers/motivators Campaign Growth Engineering 98

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. DAIVID has created a Creative Effectiveness Score (CES), a composite metric that combines the three main drivers of effectiveness: attention, emotions and memory. Yes, Black Friday sales have become common in the U.K.

Drivers/motivators 115

Drivers/motivators Campaign Retail Strategize 115

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 133

A/B testing Engineering Launch Drivers/motivators 133

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. Understanding the sources and drivers of new revenue empowers your teams to replicate successful strategies, target high-potential markets and capitalize on emerging opportunities. In your inbox.

Product 126

Product Contract Drivers/motivators SQL 126

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. the content of your email will be the main driver of results. When it comes to relevance, having an email marketing Calendar (Cl) will help create a strategic schedule for your email campaigns.

Drivers/motivators 140

Drivers/motivators Strategize Launch Campaign 140

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Have you ever launched and completed a similar project to the one that you’re promoting? donating to your campaign).

Campaign 131

Campaign Technique Education Promote 131

Martech

MARCH 13, 2024

AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone.

Drivers/motivators 110

Drivers/motivators Technology Technology Launch 110

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 130

Retail X-functional Launch Non-Profits 130

Martech

JANUARY 26, 2024

While every business is distinct, we try out these approaches, examine the data we gather and tweak the campaigns based on what works best. So, we rely on clients’ insights, previous experience with similar businesses and real-time campaign analytics.

B2B 117

B2B Customers Appointment Objectives and Key Results 117

Salesforce

JUNE 10, 2024

How did you manage to keep up with so much change, and motivate your team to do the same? As a serial entrepreneur, what motivates you to turn your ideas into actual businesses? One of the first campaigns I ran was a big press moment highlighting a user growth milestone for Trello, complete with email, content, and social components.

Growth 52

Growth Drivers/motivators Launch Start-ups 52

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Launch Gambling 114

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. They recently integrated DALL-E 3, their image creation tool, with ChatGPT and launched a functionality that allows ChatGPT to “see” and analyze images. Customer AMA.

Campaign 95

Campaign Construction Launch Education 95

Martech

DECEMBER 29, 2023

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, Cyber Week, are each an undeniably massive revenue driver for American companies. How much trust do consumers have in us? sales hitting $16.4

Trust 99

Trust Drivers/motivators Repeat business Sales 99

Veloxy

JANUARY 4, 2022

This is a basic human driver, and it’s very applicable in the world of email and content marketing. But don’t forget to share your data with marketing once you’ve launched your viral email campaigns. Of course not, you shared it with your family and friends via text messages and social media. The key takeaway.

Referrals 211

Referrals Drivers/motivators Campaign Prospecting 211

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

Campaign 52

Campaign Promote Entertainment Launch 52

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Persado ’s Essential Motivation is a GenAI language hub for marketers to create engaging messages. As a result, more and more AI-powered solutions are being announced every day.

Technology 98

Technology Technology E-commerce Campaign 98

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 87

A/B testing Engineering Launch Drivers/motivators 87

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. You also risk losing revenue if you launch marketing campaigns without understanding your target audience. Being a one-person marketing team can be both exciting and stressful.

Objectives and Key Results 140

Objectives and Key Results Campaign Launch Follow-up 140

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. They can be a real revenue driver but if not executed correctly, can be extremely costly. Structure this team correctly and you’ll be able to feed your sales reps qualified leads both before and after the launch. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JULY 9, 2021

The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. 4 experience by putting them in the driver’s seat,” Gardiner said. In the traditional car buying journey, a test drive comes toward the end when drivers are close to purchase.

Electricity 91

Electricity Drivers/motivators Campaign Education 91

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. Measure and optimize your campaigns Measuring and optimizing your campaigns is crucial to ensure you are getting the most out of your ad spend.

Healthcare 99

Healthcare Campaign Conversion Service 99

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. On Twitter, UseActive engaged with customers through motivational tweets and cleaning challenges, using hashtags to increase visibility and push traffic towards their Amazon listings.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

JUNE 6, 2024

I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. So, imagine a car commercial in which the driver looks just like you, and the car is driving around your city.

CTR 110

CTR Click Through Rate Drivers/motivators Technology 110

Heinz Marketing

SEPTEMBER 27, 2021

These same marketers who are responsible for launching campaigns to meet demand generation goals are also responsible for ICP development. Because it is machine generated, marketers can “automatically” uncover their best target accounts to include in their campaigns and prospecting. Delayed campaigns and missed deadlines.

Campaign 110

Campaign Launch Pitch Lead generation 110

Hubspot

MAY 24, 2018

The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. But we believe in giving legitimate campaigns a voice — while also helping to make sure that people can find out who is trying to influence their vote and why.". The History of These Changes.

Launch 70

Launch Government Drivers/motivators Follow-up 70

Hubspot

MAY 11, 2023

This momentum can help sales teams stay motivated and focused on achieving their goals. Your team should answer these questions to better understand the prospects they're trying to reach in the campaign: What regions are you targeting? Train your sales reps for the campaign. Which channel do they prefer to reach your business?

Territory 75

Territory Launch Campaign Promote 75

ConversionXL

JANUARY 18, 2022

Brand marketing is about building connections through emotion and experiences, a key driver in consumer decision-making. Using this, the brand taps into broader motivations. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Why buy now?

Product 110

Product GTM Construction Launch 110

Martech

AUGUST 17, 2022

The two drivers of revenue and results. And yet, countless teams are too preoccupied with producing more content and launching more campaigns to be bothered with optimizing what they’re doing. How much time and resources do you spend on optimizing your marketing versus creating and launching new efforts? Conclusion.

Drivers/motivators 110

Drivers/motivators Launch Technology Technology 110

ConversionXL

FEBRUARY 18, 2019

While the post succeeded in generating engagement—a useful result apart from research—it also offered clues to how their customers perceive themselves and the language that may or may not resonate in a marketing campaign. A chance to win a prize can motivate fans to provide their email addresses, send you user-generated content (e.g.

Drivers/motivators 129

Drivers/motivators Represent Campaign Launch 129

Salesforce

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. CAMs are responsible for working with partners to build pipeline, so the ability to coach and motivate is critical. Launch a partner advisory board: Give select partners an active voice in your strategy.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Martech

DECEMBER 29, 2022

What factors will motivate viewers to watch ads on streaming? Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We

Sports 113

Sports Cross-sell Price Entertainment 113

Salesforce

NOVEMBER 17, 2021

Giving Tuesday was launched in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. It used to be the day that nonprofits launched their holiday campaigns. This includes social media, email, SMS, and push, amongst others. Tell your story.

Retail 98

Retail Launch Education Strategize 98

Hubspot

FEBRUARY 13, 2013

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Here's how it works.

Campaign 78

Campaign Transportation Drivers/motivators Promote 78

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way.

Gambling 105

Gambling B2B Launch Drivers/motivators 105