Martech

JULY 25, 2024

It’s relevant that this long-established business has a digital presence, selling not only through its own showrooms and authorized re-sellers but also through an e-commerce business across 14 European markets. The occasion was the launch of the album “Materia (Pelle)” (“Material (Skin)”) by Marco Megoni.

E-commerce 123

E-commerce Hospitality Angle Sports 123

Martech

APRIL 17, 2025

Sitecore, in collaboration with Microsoft, launched the Sitecore AI Innovation Lab. NielsenIQ (NIQ) launched BASES AI Screener. DoubleVerify launched pre-bid video exclusion lists for TikTok. Sprout Social launched an updated influencer marketing platform. RedTrack launched AI-powered agents for e-commerce media buyers.

E-commerce 113

E-commerce Launch Networking Referrals 113

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Image: Hot Topic. Virtual collection. years of playtime.

Launch 104

Launch E-commerce Retail Gaming 104

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 96

Launch E-commerce Campaign Education 96

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 117

Campaign E-commerce Objectives and Key Results Profit margin 117

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. Just getting in touch because I noticed you didn’t launch your flight contest. This is guest post by Chris Hexton from Vero.

Campaign 104

Campaign Conversion E-commerce Education 104

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Martech

MARCH 16, 2022

With Pressboard, publishers and content creators can view insights on a single dashboard and use analytics to measure sponsored content, e-commerce and social media campaigns. Read next: NBCUniversal launches comprehensive NBCUnified platform.

E-commerce 125

E-commerce Launch Campaign 125

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The post Amazon may launch ads on Prime Video appeared first on Search Engine Land. Netflix’s ad tier already has nearly 5 million monthly active users.

Launch 86

Launch E-commerce Sports Retail 86

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Adobe launched Generative Extend in Premiere Pro, an AI feature that extends video and audio clips while maintaining quality.

E-commerce 77

E-commerce Launch Entertainment Sports 77

Martech

SEPTEMBER 29, 2021

Customer data has become an instrumental part of our business strategy,” said Wootton, adding that the company uses the consented data it collects to understand its audiences, inform engagement, and drive growth in all areas of the business, including advertising, demand generation, subscriptions, and e-commerce.

E-commerce 117

E-commerce Real Estate Cross-sell Growth 117

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct. In 2024 alone, MikMak launched a number of major enhancements to MikMak 3.0,

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 125

E-commerce B2C Manufacturing Hospitality 125

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 127

E-commerce Sports Campaign Entertainment 127

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. E-commerce capabilities. Email is especially valuable to e-commerce, direct-to-consumer and multichannel retailers.

E-commerce 142

E-commerce Technology Technology Retail 142

SaaStr

OCTOBER 4, 2024

Klaviyo is the most awesome SaaS company you probably don’t know enough about but they’re a significant player in the e-commerce and SaaS space. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. Is there a downturn?”

E-commerce 124

E-commerce Product Customers Niche 124

Martech

MAY 14, 2024

Canva Launched in 2023, Canva’s Magic Studio suite of AI features automates and streamlines several labor-intensive design tasks. Midjourney Launched in 2022, Midjourney is highly regarded as one of the “best” AI image generators. Other popular image-generation tools are DALL-E, Adobe Firefly and Stable Diffusion.

E-commerce 127

E-commerce Launch Campaign Presentation 127

Salesforce

JANUARY 9, 2025

Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment.

Closing 98

Closing Represent Territory Lead generation 98

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2.

Growth 135

Growth E-commerce Sports Launch 135

Sales Pop!

MAY 2, 2024

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats. What do you even post?

E-commerce 141

E-commerce Campaign Launch Advertising/ Marketing 141

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. On the surface, Facebook campaigns have 3 components: Audiences. Landing Pages.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

FEBRUARY 11, 2022

Whether it’s name recognition, location-based recommendations, or messages based on preferences, marketers need practical ways to enact personalization across their campaigns to meet this demand. Email is one of the most effective mediums to use when personalizing marketing campaigns. Source: MoEngage. Connecting video experiences.

E-commerce 127

E-commerce B2C Campaign B2B 127

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact.

Technology 98

Technology Technology E-commerce Campaign 98

Martech

MAY 3, 2024

Comprehensive campaign management with marketing event e enhancements. However, as with many AI-assisted functions, we recommend establishing a thorough review process before launching workflows created with AI. Improved ticket collaboration with Slack integration improvements. Sensitive data storage capabilities.

Service 128

Service E-commerce Strategize Campaign 128

Martech

OCTOBER 7, 2021

Depending on the maturity of your digital strategy, you can choose scenarios related to testing and optimization, at the simplest level, up to personalized e-commerce recommendations. ABM platform RollWorks has announced the launch of Journey Events and a series of enhancements to its Journey Stages product. Read more here.

B2B 126

B2B E-commerce Customers B2C 126

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. But if the original email goes out unchanged, it can look as if you’re just trying to push another campaign through.

E-commerce 128

E-commerce Objectives and Key Results Campaign Launch 128

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). E-commerce report. If you run an e-commerce site, you want to see which channels are performing the best.

E-commerce 129

E-commerce Conversion Start-ups Clients 129

Salesforce

NOVEMBER 16, 2023

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. You can reach out to advocates on their preferred channels by connecting email journeys via Marketing Cloud and e-commerce widgets via Commerce Cloud. What’s on your customers’ minds?

Referrals 124

Referrals E-commerce Promote CRM 124

Search Engine Land

MAY 23, 2024

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. This offers advertisers an opportunity to diversify their ad spending and avoid relying solely on Google and Meta for AI-driven campaigns.

E-commerce 78

E-commerce Launch Campaign Conversion 78

Martech

JULY 21, 2022

No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. It’s no secret that customer experience has become one of the most important components of a purchase decision for B2B and e-commerce customers alike.

Customers 128

Customers E-commerce A/B testing Campaign 128

Martech

JULY 12, 2021

Shopper analytics is important too, but in Driscoll’s case (it doesn’t have its own e-commerce site) the data is with third parties. Email campaigns are conducted through Salesforce. The launch of our Rosé berries — what we didn’t expect was the explosion on earned media.

E-commerce 128

E-commerce Retail Drivers/motivators Education 128

Martech

JULY 20, 2021

Weber recently launched a new website for the French market and wanted to utilize their loyal audience to create more authentic content to differentiate the brand from competitors.

E-commerce 123

E-commerce Customers Trust Technology 123

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. This is particularly true for e-commerce businesses managing a consumer shopping journey that encompasses multiple digital channels and types of content.

E-commerce 98

E-commerce Presentation Technology Technology 98

Search Engine Land

MARCH 5, 2023

SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’ 2019: Though Google’s John Mueller suggested webmasters not put content in e-commerce category page footers, SEOs valued performance more highly. Google “Search Plus Your World” To Launch Beyond US?

E-commerce 84

E-commerce Launch Engineering Campaign 84

Martech

NOVEMBER 10, 2022

To get around that, Rentech will use AWS Lambda to execute a bot that will launch queries from multiple machines to get around query limitations, Dhameliya explained. If [the client] is in e-commerce, you might get away with an AI-powered product scraper. Some web sites limit the number of queries coming from a single source.

Legal 127

Legal E-commerce A/B testing Technique 127

Salesforce

DECEMBER 8, 2023

As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Marketing automation in email focuses on automating workflows, nurturing leads, and optimizing campaign management. Optimizing your email marketing campaigns can take time.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115