Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. PrestaShop is a freemium, open-source e-commerce platform that’s an alternative to Shopify. Let’s dive in. Credit card ads.

E-commerce 92

E-commerce Product Retail Price 92

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign.

Campaign 91

Campaign E-commerce Objectives and Key Results Profit margin 91

Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. Let’s get to it!

E-commerce 130

E-commerce Launch Campaign Retail 130

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Technology 97

Technology Technology E-commerce Campaign 97

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 114

E-commerce Sports Campaign Entertainment 114

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Sales Pop!

MAY 2, 2024

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. Each post included product tags and links to their Amazon store.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

MARCH 5, 2023

SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’ 2019: Though Google’s John Mueller suggested webmasters not put content in e-commerce category page footers, SEOs valued performance more highly. Google “Search Plus Your World” To Launch Beyond US?

E-commerce 94

E-commerce Launch Engineering Campaign 94

Salesforce

NOVEMBER 16, 2023

Think about the last decision you made about a product or service. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Social media has become the first stop in product research. This is called referral marketing.

Referrals 124

Referrals E-commerce Promote CRM 124

Search Engine Land

OCTOBER 25, 2022

Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Advertisers will be able to reuse audiences across campaigns.

E-commerce 96

E-commerce Launch Campaign Retail 96

Salesforce

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. Yes, More Are Seeing A New Google Look-And-Feel 2010: Testing would continue until May, when it launched the new user interface.

E-commerce 118

E-commerce Launch Engineering Contract 118

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it. What do you even post?

E-commerce 134

E-commerce Campaign Launch Advertising/ Marketing 134

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. Previously, he had been in charge of search products at Google.

E-commerce 86

E-commerce Electricity Pharmaceutical Engineering 86

Martech

JULY 6, 2022

That’s why they launched HeartBox, an e-commerce play which the company says will let it move into “the adult-to-adult gift-giving and gift box market which has been meaningfully expanding over the past few years.” Read next: What you need to know to grow your e-commerce business.

E-commerce 70

E-commerce CRM Retail Entertainment 70

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google Launches US Election Hub Website. Buying links? Also on this day.

E-commerce 118

E-commerce Gambling Engineering Campaign 118

Search Engine Land

JUNE 14, 2023

We see an uplift every time we have good media for a client whether it's a TV commercial or product listing. We see an uplift every time we have good media for a client whether it's a TV commercial or product listing. "So So Product Studio is huge for e-commerce agencies.

E-commerce 94

E-commerce Retail Finance Consult 94

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it. What do you even post?

E-commerce 104

E-commerce Campaign Launch Advertising/ Marketing 104

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Get the daily newsletter digital marketers rely on. Processing.Please wait.

E-commerce 97

E-commerce Commission Campaign Niche 97

Search Engine Land

FEBRUARY 27, 2023

Google opens complaint form to crack down on fake info in Maps 2019: Google launched the Business Redressal Complaint Form to allow searchers and users to report fraudulent activity relating to businesses Google Maps. search results. However, pages that weren’t part of the consumer health profile would potentially feature ads.

CTR 96

CTR E-commerce Legal Engineering 96

Search Engine Land

FEBRUARY 19, 2023

Bing to require LegitScript certification for addiction recovery advertisers 2019: Drug and alcohol addiction recovery centers would have to be certified before running an ad campaign and could no longer use lead generators. Google Shopping Tops Amazon Product Ads: 32.7%

E-commerce 95

E-commerce Engineering B2B Campaign 95

ConversionXL

JUNE 10, 2020

You’ve spent hundreds of hours perfecting your product and countless meetings defining your brand. Before you go back to the drawing board, reconsider your product positioning. Taken together, the messaging, pricing, features, branding, partners, and customers create context and set the scene for the product. Zen Proverb.

Product 80

Product E-commerce Price Service 80

ConversionXL

JUNE 30, 2021

In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC. They sell the customer on a product or service and compel them to learn more. Robinhood is an example of letting the product guide a USP. Be tangible. GoToWebinar.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Search Engine Land

MARCH 6, 2023

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle 2018: The feature worked automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

CTR 89

CTR E-commerce Territory Networking 89

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2011: Google was again sued over privacy issues related to the launch of Google Buzz. by Jacob Baadsgaard. by Eric Enge.

E-commerce 110

E-commerce Government Referrals Engineering 110

Martech

OCTOBER 7, 2021

It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional. In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Read more here. Why we care. Read more here.

B2B 101

B2B E-commerce Customers B2C 101

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

E-commerce 96

E-commerce Territory Engineering Networking 96

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc., Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”.

E-commerce 114

E-commerce Customers Trust Technology 114

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

E-commerce 121

E-commerce Retail Drivers/motivators Education 121

Search Engine Land

SEPTEMBER 26, 2023

Brady Madden, founder at Evergreen Digital, had a CBD commerce website under his wing. Product reviews update, May 2022 core update and more After Penguin, things didn’t get any smoother, and Ryan Jones , marketing manager at SEOTesting, has quite the tale about rolling with the punches of Google’s relentless period of updates. “The

E-commerce 132

E-commerce Engineering Gaming Gambling 132

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. As a result, the amount of space you have available for your lead capture campaign is tiny.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. That’s where this killer tactic comes in: distill the top three questions your customers have about your product before they buy.

Campaign 104

Campaign Conversion E-commerce Education 104

Hubspot

APRIL 11, 2019

If you think you might be interested in using voice-activated smart devices to supplement your marketing strategy in 2019, consider using Alexa Skills , which allows brands to provide customers with the ability to interact with their products or services in a conversational way. Leverage Alexa for e-commerce.

E-commerce 76

E-commerce B2C Territory Finance 76

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. On the surface, Facebook campaigns have 3 components: Audiences. Product type.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

AUGUST 31, 2022

If I had to guess, I would say that the brand launched this email automation only recently and had only 12 months of data to call on. That is, they’ll turn to us more often when they need our products and services because they know they’ll succeed. Helpful marketing gone wrong.

E-commerce 100

E-commerce Drivers/motivators Appointment Promote 100

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. In keeping with Sitecore’s offering of composability , Cirque is using some Sitecore products and not others. In your inbox.

E-commerce 73

E-commerce Entertainment CRM Construction 73

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Kogan ‘Indefinitely’ Delays Android Phone Launch. 2008: When Should You Outsource Your Pay-Per-Click Campaigns?

Real Estate 90

Real Estate E-commerce Retail Engineering 90