The 5% Institute

MAY 24, 2023

Secondly, sales conversion provides valuable insights into the effectiveness of your marketing campaigns, allowing you to refine your strategies and focus on what works best. Finally, a strong emphasis on sales conversion ensures a positive user experience, leading to customer satisfaction, repeat purchases, and brand loyalty.

Conversion 52

Conversion A/B testing E-commerce User Experience 52

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

NOVEMBER 11, 2022

Oftentimes it’s commerce, loyalty programs, and the like that are deemed responsible for discovering the ins and outs of your customers. Users are purposefully engaging with your site. Search + site behavior data = better user experiences. But search plays a critical role, too. So, what does that look like?

E-commerce 94

E-commerce CRM Retail User Experience 94

Search Engine Land

JUNE 14, 2023

We see an uplift every time we have good media for a client whether it's a TV commercial or product listing. We see an uplift every time we have good media for a client whether it's a TV commercial or product listing. "So So Product Studio is huge for e-commerce agencies.

E-commerce 94

E-commerce Retail Finance Consult 94

Search Engine Land

SEPTEMBER 26, 2023

Brady Madden, founder at Evergreen Digital, had a CBD commerce website under his wing. Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience. He enjoyed the fruits of ranking well, with sales soaring over $100,000 monthly.

E-commerce 132

E-commerce Engineering Gaming Gambling 132

Hubspot

APRIL 11, 2019

If you think you might be interested in using voice-activated smart devices to supplement your marketing strategy in 2019, consider using Alexa Skills , which allows brands to provide customers with the ability to interact with their products or services in a conversational way. Leverage Alexa for e-commerce.

E-commerce 76

E-commerce B2C Territory Finance 76

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. As a result, the amount of space you have available for your lead capture campaign is tiny. Wilmer, Lauren E.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Focusing on personalized experience instead of the platform increases familiarity, convenience, and engagement.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send.

Campaign 74

Campaign Process A/B testing CTR 74

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. Or, you could pay a social media influencer to share images of your products to her already well-established community. To properly employ email campaigns, you’ll need an email list.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Lead Fuze

NOVEMBER 17, 2023

You’ll learn how AI helps create more personalized customer journeys, optimizes content for SEO purposes in ways humans simply cannot match, and integrates into existing processes seamlessly enhancing performance metrics across campaigns. Advertising is shaping up for an exciting future. It’s a real game-changer. The result?

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

Hubspot

SEPTEMBER 1, 2017

After all, virtual reality is not about the content, it’s about the user experience. Thus, your content creation strategy should aim to be immersive for the consumer, giving them an in-depth view at your product offerings. From here, they can turn their virtual vision into a real-life, tangible product.

E-commerce 78

E-commerce Real Estate Transportation A/B testing 78

ConversionXL

APRIL 4, 2012

Quality Product images. If I’d have to pick one single thing that would sell a product online, it’s images. You *technically could* have an ecommerce site with just images, and no product descriptions (I don’t recommend it). Show the products from different angles, in context, make them zoomable.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

Lead Fuze

JANUARY 9, 2024

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

JUNE 24, 2014

Offering social login itself won’t automatically increase conversion rates – you need to provide the products and services your target audience want too – but it does make it easier for the growing number of social login fans to come back to your site. Basically, it allows you to personalize the user experience.

User Experience 130

User Experience Networking E-commerce B2C 130

PandaDoc

OCTOBER 3, 2023

When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs. This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Work hard to define meaningful product metrics – enabler of team success. Frequent users : key to your growth.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Salesforce

FEBRUARY 13, 2024

How do you know if your opt-in email campaigns are working? Users can sign up for a mailing list through various channels, including website sign-up forms, newsletter subscription boxes, and during the checkout process on an e-commerce platform. A clutter-free, minimalist layout will enhance the user experience.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

ConversionXL

JANUARY 22, 2015

A while ago I was working on a major CRO project for a large e-commerce client. During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. Lets say that all tests product a confident lift.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

Hubspot

JULY 19, 2011

This projected growth will have smart phone owners accounting for 23%of the mobile user population in 2011; by 2015, they will represent 43%. The rising popularity of smart phones will surely produce an increase of engaged consumers eager to use e-commerce mobile sites for their purchasing.

E-commerce 72

E-commerce Networking Manufacturing Advertising/ Marketing 72

ConversionXL

MAY 24, 2013

So if we were to continue with the business objective example of increasing our bouquet sales, we would have to: 1) Do x – Add better product images. If a large amount of people click on your e-book ad, but only a few people actually buy after seeing the price, you will want to dig deeper into the problem.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Martech

MAY 3, 2024

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Service 113

Service E-commerce Strategize Campaign 113

ConversionXL

DECEMBER 9, 2013

Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.

Sales 126

Sales B2B E-commerce B2C 126

Martech

MARCH 30, 2022

A headless CMS separates content production, management, and storage from content display and distribution. A marketer who needs to create landing pages and marketing content : As with content managers, members of the marketing team can create content — such as landing pages — to support their campaigns. Headless CMS.

E-commerce 85

E-commerce Technology Technology Presentation 85

ConversionXL

APRIL 6, 2016

Nir Eyal: How to Build Habit-Forming Products. The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. E numerated (quantified, scored, ranked, calculated, “logos”). Viljo Vabrit: Using Urgency to Boost E-commerce Conversions. Emotional SWOT.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

Hubspot

MAY 3, 2024

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. I find it helpful and a positive experience, but I always cross-reference with other information sources. Meanwhile, 80% of bloggers say AI enhances user experience and can help improve their SEO efforts.

E-commerce 68

E-commerce Niche Start-ups Service 68

Martech

FEBRUARY 1, 2022

A DXP differs from a content management system (CMS) in that it delivers to multiple digital channels, has commerce built-in and scales, among other things. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase. Analytics and optimization. Search and navigation.

E-commerce 90

E-commerce User Experience Objectives and Key Results Customer Relationship Management 90

Hubspot

JANUARY 20, 2020

Instead, it's the potential to create a larger marketing campaign that tells a story around that keyword. You Can Still Have a Strong Content Strategy if Your Product is One-Dimensional. But what if your product just isn't that interesting to write about? Not every keyword you find is just a single blog post.

E-commerce 88

E-commerce Real Estate Growth B2C 88

Martech

FEBRUARY 11, 2022

Whether it’s name recognition, location-based recommendations, or messages based on preferences, marketers need practical ways to enact personalization across their campaigns to meet this demand. Customers also expect seamless experiences wherever they encounter brands. Product recommendations. Source: MoEngage.

E-commerce 113

E-commerce B2C Campaign B2B 113