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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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4 E-commerce Challenges for 2022 and How to Solve Them

Sales Pop!

The e-commerce explosion was a surprise at first, but it has since led to cutthroat competition in an oversaturated market. Here are the five e-commerce challenges that business owners will face in 2022 and how you can stay ahead : Living up to customer expectations. Strengthening data security.

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Apple ‘quietly asked Amazon to block competitor ads on its product pages’

Search Engine Land

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. Why we care. What this means.

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Sitecore confirms full integration of products from last year’s acquisitions

Martech

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. E-commerce is on fire and has been for two years now.

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Amazon planning major AI revamp that will change the search experience

Search Engine Land

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. He said: "Before e-commerce, the salesperson in the store was your search engine. Get the daily newsletter search marketers rely on.

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This week in AI-powered martech releases: Dec. 7

Martech

Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance. It also offers recommendations and insights for better outcomes.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

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