Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices. Also on this day.

Engineering 91

Engineering Non-Profits Electricity Networking 91

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. Unfortunately, the results were catastrophic : By 2018, the stock price had dropped by roughly 44%.

Growth 101

Growth A/B testing Campaign Electricity 101

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign. Do a competitor analysis.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

MARCH 16, 2017

Here's how Infatuation ( @infatuation ) did it in their Snapchat Story: Emojis are featured in a ton of marketing campaigns these days, so try using them in your next few Snaps to tell more with pictures than words. Emojis offer hundreds of different symbols brands can use to embellish their snaps to make them more fun and engaging.

Electricity 78

Electricity Follow-up Construction Promote 78

Search Engine Land

JULY 11, 2023

Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero. This will end up eating their profit margin as, similar to our books example, the price of the products will remain unchanged.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

SBI

JUNE 23, 2015

National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques. This is done by of analyzing a combination of CRM data, campaign results, opportunities won and lost, and Internet data mining. 5) Pricing.

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Hubspot

FEBRUARY 20, 2019

You should also make sure these products are in stock and priced competitively. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”. Amazon Headline Search Ads (Now Known as Sponsored Brand Campaigns). Ad Creative.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

Cience

JANUARY 6, 2020

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. Their experience is second to none and their advice on campaigns is highly valuable. Stop Signals! “We

Lead generation 89

Lead generation B2B Appointment Networking 89

Cience

JULY 25, 2019

They receive an inquiry for their prices. Before speaking about the price they want to find out more about the potential buyer. They lost several leads when an SDR refused to tell prospects the price and offered to set up an appointment instead. This gives a great boost to the campaign. . Beyond Inbound. Do you agree?”.

Lead generation 56

Lead generation B2B Non-Profits Appointment 56

Hubspot

DECEMBER 29, 2015

You’ll either get a website in short order that is a complete waste of money – since there really wasn’t time to build anything other than that – or you’ll be caught in a stall where the super low price vendor said yes to all your unrealistic demands, took your check and then took his time getting around to your job.

Construction 53

Construction Objectives and Key Results Contract Electricity 53

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. If you typed something in ChatGPT now and asked it to put together a marketing campaign, would you be satisfied with what you received?

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. If you typed something in ChatGPT now and asked it to put together a marketing campaign, would you be satisfied with what you received?

E-commerce 52

E-commerce Manufacturing Customers Education 52

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. They’ve put together a “Complete Electric Bike Buyer’s Guide” to educate buyers while also capturing lead details. Content marketing and the “know, like, trust” model.

Closing 131

Closing Electricity Education Non-Profits 131

Sales Hacker

MAY 13, 2025

The decline of seat-based pricing and rise of outcome-based models. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. 31:00 Seat-based pricing is dying how to move to value-based contracts. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. Sophie Buonassisi: Yes.

GTM 71

GTM Engineering Start-ups Growth 71

ConversionXL

SEPTEMBER 24, 2021

To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. Instead, take inspiration from the launch email examples below to craft your own unique campaigns. Subscribers that grabbed the opportunity to join the waitlist became part of a product launch email campaign: Image source.

Product 134

Product Launch Click Through Rate Follow-up 134

Search Engine Land

FEBRUARY 24, 2023

Chinese Scientists Say It’s Like Going Blind, Life Without Electricity 2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way. Losing Google?

Negotiate 119

Negotiate Launch Electricity Networking 119

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I So are regulations, which, in some instances, are a cynical moat-digging campaign. Venture capitalists choosing whether to fund the next Facebook killer might look at the regulations as too high of a price of entry.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability 2009: Enhanced Search Assist that incorporated the user’s recent search history was added.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Hubspot

DECEMBER 19, 2017

The Title II section of the Act was written to regulate “common carriers” like utility providers of electricity and telephone landlines. The delivery of high-speed internet as a utility -- like the aforementioned electricity and telephone landlines. What are the arguments for net neutrality? Fair Competition.

Electricity 78

Electricity Legal Commission Territory 78

Hubspot

JANUARY 19, 2012

Even President Obama jumped on the bandwagon this month and began sharing behind-the-scenes photos of his 2012 election campaign. ’s products come with a high-end price tag, so what better way than pictures to show the worth of those products? General Electric. Tiffany & Co. Tiffany & Co.’s

Transportation 78

Transportation Electricity Technique Follow-up 78

Hubspot

JANUARY 14, 2015

I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO.

Healthcare 78

Healthcare Hospitality Finance Consult 78

Sales Hacker

MAY 27, 2025

Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. Previously, he was the founder of Get Feedback, which was acquired by Campaign Monitor in 2015. other things people are talking about of course, is pricing models.

GTM 65

GTM X-functional Start-ups Go To Market 65

Gong.io

SEPTEMBER 19, 2018

Author Jack Trout is an expert storyteller, using examples from Wal-Mart, Dell, and Southwest to flesh out campaigns that brilliantly, effectively, lucratively differentiated products and thrust them into a higher position of power within the marketplace. A must-read. Admittedly, The Dip is not a true-blue sales book. Getting To Yes.

Negotiate 111

Negotiate Sales Technique Up-sell 111

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. And it’s becoming more and more prominent as part of people’s campaigns. And are you increasing the average selling price over time? So tell me, how did you make your way into the world of SaaS, and how did you come to be CMO of the juggernaut that Okta is today?

Pipeline 79

Pipeline Cross-sell Launch Start-ups 79

Hubspot

MAY 18, 2017

And in the case of the women's razor and shaving industry, product messaging and ad campaigns tapped into emotions like shame, fear, and love to create an entirely new market and demand for a product previously restricted only to men. Effective advertising taps into the viewer's emotions to compel them to take an action with a product.

Electricity 78

Electricity Contract Start-ups Presentation 78

Martech

JANUARY 16, 2025

It requires huge investments in data centers and vast amounts of electricity to run them. Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. The platform integrated data-driven design and messaging with precise timing to enhance omnichannel marketing campaigns.

Non-Profits 120

Non-Profits Electricity Launch Retail 120

G2

NOVEMBER 20, 2023

Over the last 20 years, new car prices have risen from $21,850 to nearly $40,000, a big jump of 56% since 2000. Used car prices went up by 17% between 2020 and 2021. A used cars average price was $23,371 in 2020, but by April 2021, it went up to $27,297. Source: Consumer Reports New cars were 2.5%

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Sales Hacker

JANUARY 21, 2025

Rob Giglio: So you have to be very thoughtful about the way you develop, um, products in general, but then every tweak that you make to the product, whether it’s changing the package or changing the label or changing the price, Changing the bottle or, you know, the bottle size, uh, those things are very expensive mistakes if you get it wrong.

GTM 97

GTM Gambling B2B E-commerce 97

Sales Hacker

APRIL 29, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. Technology’s a little bit like electricity. It is, but sometimes it’s not.

GTM 83

GTM Product X-functional Start-ups 83

Spiro Technologies

NOVEMBER 7, 2023

Adam Honig: I’m here in the Boston area, and of course, General Electric somehow has moved its headquarters here a number of years ago. Chad Moutray: Yeah, the reality is General Electric, which is a member, and a lot of other companies use a lot of small businesses as suppliers. But a lot of them are much more modestly sized.

Manufacturing 59

Manufacturing Construction Electricity Non-Profits 59

Hubspot

MARCH 12, 2015

Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. As the Entrepreneur piece points out, you get two generations for the price of one. August 1, 2013.

Electricity 78

Electricity Campaign Promote Entertainment 78